How to Use Medium to Drive Traffic to Your WordPress Website

by Vipe Team in WordPress Marketing; Published on 01.11.2021

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Every business needs clients to exist and succeed. The same goes for your WordPress website. It does not matter how much effort you put in its maintenance if no one’s visiting it. You can create the best content and the most quality products, but if there is no traffic to your site, there is no chance of making sales online.

There are many techniques both marketers, and WordPress developers adapt and use to attract users. Content marketing has proven itself to be one of the most effective ways to drive traffic. Anyhow, even if you have adopted a content strategy yourself, if you have studied SEO and have developed a fantastic editorial calendar, you still may not get enough visitors.

Our WordPress development agency is here to reveal that you can boost your traffic by republishing your content on third-party websites. In today’s article, we will delve into this topic in more detail. We’ll look at one specific platform – Medium, and how you can use it to drive traffic to your website.

What is Medium?

Medium is a blogging and publishing platform launched in 2012 by Eve Williams. It allows anyone to become a contributor and share stories, ideas, and perspectives on different matters – from mental health to the latest political situation. The platform offers a clean design concentrated on text rather than visual elements.

It has 60 million unique monthly visitors, and readers are very engaged with the published content. That is what makes the platform great to attract new visitors for small businesses and blogs. Moreover, the platform can do wonders for your SEO. Because of all that, our WordPress development agency believes Medium is one of the best tools to attract traffic to your blog.

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How to attract traffic to your WordPress site using Medium?

Now that you know what Medium is, our WordPress development agency suggests we move on further. There are different ways you can incorporate Medium into your marketing strategy to attract new visitors and in the best scenario, boost your sales.

Republishing your content

The most obvious and easy way to get traffic from the platform is the first one in the list of our WordPress development agency, and that is to publish the content from your WordPress blog on Medium. You can write a new story from the very beginning, or you can import a story you’ve already written and insert it from the URL address. You’d still be able to make changes before hitting publish while all the links you have added in your article won’t get deleted.

The benefits from this will include a brother audience, popularization of your brand, and of course, new traffic. All of this can positively impact your SEO. Anyhow, keep in mind that if your post doesn’t meet the platform’s guidelines and standards, it will get declined. This ensures that only high-quality and informative content is being posted on the site.

It’s important to add only original content you’ve created yourself. Your posts on Medium won’t be considered duplicate content, so you won’t have any penalty from search engines. They will understand that Medium has the right to repost the primary publication that is your blog.

Communicate with Medium influencers

Most of us associate the term “influencers” with Instagram. However, influencers create an impact on users on other platforms too. Hence, our WordPress development agency ensures you that Medium is no exception to the rule.

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Businesses nowadays understand the importance of building relationships with influencers since they can be a great source of new and loyal customers. Many influencers use their voice on Medium to talk and share inspiration from their industry. We all know that they usually have a lot of people who admire and follow them. Thus, if these types of people are part of your targeted audience, communicating with their favorite influencers is a great tactic.

Our WordPress development agency encourages you to research the influencers in your industry and get in touch with them. You can ask them to collaborate, and you must also provide something in return. After all, they are not walking ads, but people who, just like you, are trying to accomplish their business and entrepreneurship goals.

Communicate with Medium users

Our WordPress development agency advises you to build connections not only with influencers but with other users on Medium as well.

The easiest way to do so is to engage with their content by leaving appropriate and meaningful comments. Do not write something for the sake of writing. Your comments should add value to their post and have a purpose. That is the only way to make people follow you and engage with your profile. That will result in a bigger follower base, and in more people reading your content.

Discover new content

One of the reasons our WordPress development agency believes that Medium is a great platform for writers and content creators is the number of new stories getting published every day. They can be a great source of inspiration. Moreover, if you get very hooked on someone’s writings you can follow them or subscribe to their blog.

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When it comes to using Medium as a tool to attract traffic, all of the astonishing content published on the platform can help you track what readers engage with the most and what is currently being discussed in your industry. This may give you ideas for your content. You can even share posts you’ve found informative with your audience instead of writing a similar one yourself.

Is Medium a suitable platform for attracting traffic?

Medium is one of the most popular blogging platforms. Many creative individuals and brands use it to share their views on subjects that matter to them. If you also publish valuable content and you want it to be read and consumed, you most certainly must consider using Medium as part of your marketing strategy.

We hope that the tips of our WordPress development agency were informative enough to get you started. Medium is a great place to attract new users who engage with your content and consequently, a great tool to attract traffic to your website. That is how you’ll get your website, products, and services noticed by your targeted audience. Work hard and be patient, and you’ll see results soon.

For more tips, you can visit the blog of our WordPress development agency. Our team of writers crafts new engaging stories for you every day, so make sure to check it out. In the meantime, if you’re still working on developing a website, our WordPress developers have many years of experience in building high-quality and fast-working WordPress websites. Thus, if you need any help in this endeavor, feel free to contact us anytime.