How to Make an Awesome “Thank You” Page for Your WordPress WooCommerce Online Store?

by Vipe Team in WordPress Marketing; Published on 02.10.2021

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“Thank you”. Such simple words, yet so powerful. We all have seen incredible results when using these magical words in our everyday lives. However, our WordPress Agency for Development believes that they can also generate leads and increase sales for your online business. How? Well, by utilizing the full potential of the “Thank You” page on your WooCommerce store.

A lot of new online business owners make the mistake of neglecting their Thank You pages as something that’s not so important for their marketing strategy. Huge misconception. You might be thinking that your customers will only look at this page for a mere second and then move on with their daily errands. This may happen, but it may also indicate that your Thank You page is not what it could be – you simply haven’t created it in a way that works to your advantage.

Our WordPress development agency thinks that it doesn’t have to be that way. We are sure that you’d rather pin your customers’ attention to a Thank You page that is creative and valuable enough to offer savings or additional product information. By the way, WooCommerce offers a default Thank You page, but it’s very basic. You can’t expect to win your customers’ trust with basic and not well-thought-out strategies – this is not how successful businesses operate.

A good Thank You page should be customized in a way that feels specifically personalized for each of your customers. The end goal is to convince them to return to your online store and continue using your products or services. This is why, in today’s article, we’re going to share with you some of the best practices for a truly successful WooCommerce Thank You page. A professional WordPress website development can benefit greatly from a skillfully crafted Thank You page, and we don’t want you to miss out on this. Let’s get down to business!

What Is a WooCommerce “Thank You” Page?

So in the context of WordPress website development, a WooCommerce Thank You page is the thing that appears right after a customer clicks on the Place Order button. This is not to be confused with the thank you receipt email. A Thank You page is a redirect to a new webpage your visitors, leads, and customers see on your site after joining your email list, submitting a form, or making a purchase.

Our WordPress development company advises you to think of your Thank You page as a powerful tool that can be used to turn new visitors into leads and returning customers into repeat buyers. Trust us when we tell you that this page is a real diamond in the rough. It’s just waiting to be carefully polished so that it can shine bright on your website.

By neglecting your Thank You page, you’re risking to harm the relationship with your new customers or subscribers. Getting this page right is of crucial importance as it has the potential to skyrocket your sales. A lot of site owners don’t even realize they’re making a mistake by not asking prospects to take action when they’re most primed to do so. Thus, they give up on many opportunities to increase revenue.

Tips for Making an Amazing “Thank You” Page for Your WooCommerce Online Store

When you’re dealing with your WordPress website development, it’s important to remember that a good Thank You page converts really well, and this is a known fact in the marketing industry. So let’s see what tactics you can use to make the best possible Thank You page for your WooCommerce online store.

Implement a Personalized Thank You Message

Our WordPress Agency for Development believes that a simple, personalized thank you note can work wonders for your online business. Obviously, saying “Thank You” to customers is the main purpose of this kind of page. You’ll notice that these two words are usually the first line of written text on the page, which makes them the very first thing that can draw the attention of your customers.

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We advise you to take your Thank You note to the next level and make it as personalized as possible. This will show gratitude and enthusiasm, which your customers will be sure to like and appreciate greatly. Personalized elements are a substantial part of customer psychology, and they are a proven tactic that works.

When your WordPress website development is focused on selling products online, a personalized Thank You note can add a much needed human touch. This can benefit the customer experience on your site because it will make customers feel more involved. For example, you might greet them by their first name. This will indicate to people that your company values them and that a real human, not a robot, is thanking them for their purchase.

Using the customers’ names is not the only way to personalize your Thank You page. Our WordPress development agency can also advise you to personalize other elements of your Thank You note, such as:

Specify what you’re thanking your customers for;
Remind your customers once again what kind of product they will receive from your store – this will reassure them even further that they’ve made a good choice by trusting your products and services.

Offer a Discount on Your Thank You Page

Did you know that out of all WooCommerce pages, Thank You pages offer the highest conversion rate? This is true, and you can see great results if you implement a discount strategy. After all, this is an integral part of every successful eCommerce business. However, simply offering discounts will not be enough. You need to know just WHEN to make your offers.

Our WordPress development company has noticed that if you offer discounts all the time, your customers come to expect it. On the other hand, if you offer them too sparingly, your customers might choose a competitor over you. So it’s a good practice to use discounts to reward certain good behaviour. For example, offer a free sample of one of your bestselling items when a customer puts a product in their shopping cart.

You can use the scarcity method by stating that your offer is limited and ends soon – this will increase the likelihood the reader will claim their free gift. Another thing you can do is offer a secondary benefit such as a “20% off your first/next order”. This will really reward customer loyalty, and it will turn your visitors into returning customers.

Use Cross-Sells and Upsells on Your Thank You Page

If you don’t want to offer a discount on your WooCommerce store our WordPress Agency for Development can suggest another proven tactic. We’re talking about cross-sells and upsells with which you can still increase conversions for your Thank You page.

The latest statistics show that you are more likely to sell your products or services to your existing customers as opposed to new leads. For example, did you know that approximately 35% of Amazon’s total revenue comes from cross-selling and upselling? As you can see, these sales techniques show real results.

This is why a lot of marketers suggest you implement this strategy right after your customers check out. And what do your customers see right after they check out? That’s right, your Thank You page. This is why our WordPress development agency advises you to use cross-sells and upsells there.

If you are confused between the two methods, we’ll gladly explain what each means. So, put simply, cross-selling encourages customers to buy related products, while upselling tempts customers to choose products or services with higher prices or make additional purchases.

Depending on the long-term marketing strategy of your online business, you can decide for yourself which of the two strategies will work best for you. Generally speaking, though, upselling has proven to be the most effective practice.

Use Your Thank You Page to Link to Your Most Popular Content

Just because your WordPress website development is focused on building a successful WooCommerce store, doesn’t mean that there is no place on your site for valuable content. Showcasing your products and services is great but you can do so much more alongside that. For example, many profitable businesses create relevant content for their blogs.

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This content can be in the form of blog posts, articles, or product guides. The goal is to provide customers with additional information about the products or services your company offers. It is also an amazing way to drive more traffic to your site, which, in turn, can generate more prospective buyers.

With that in mind, our WordPress development company advises you to add links to your most popular content on your Thank You page. This will not only benefit your customers but will also enhance your blog’s overall performance.

By linking to your popular posts on your Thank You page, you will get more opportunities for link-building and your content will rank higher in the search engine results pages (SERPs). It’s a win-win situation.

Add Reviews and Testimonials to Your Thank You Page

Another good practice that our WordPress Agency for Development can share with you, is adding reviews and testimonials to your WooCommerce Thank You page. As you know, a lot of online stores advertise themselves as the “Best on the market”, but customers are often disappointed by the products and services they receive.

This is why a lot of users trust reviews from other customers way more than the claims an online business makes for itself. Dishonesty is a common practice on the Internet, which is why customers try to find ways to minimize the risk of purchasing bad-quality products. Recommendations from other users tend to be a trustworthy way to investigate a product’s real value.

This is why our WordPress development agency recommends you add reviews and testimonials to your WooCommerce Thank You page. These positive pieces of writing will make your customers feel secure after they have already made their purchases. A positive review on your Thank You page will reassure your clients that they have made the right decision by choosing your services. This, in turn, can convert them into returning buyers.

Ask for Referrals on Your Thank You Page

Referrals can be a predictable source of revenue. According to some recent surveys, 74% of consumers determine word-of-mouth as an essential influencing factor in their purchasing decision. This is why our WordPress development company can suggest you ask your customers to refer a friend or family member when they buy something from your WooCommerce store.

Asking for a referral doesn’t have to be hard. Just ask people if they know someone who would enjoy your products and services as well. You can make it even easier for your customers by including a pre-written email they can send. This method can really increase the chances of acquiring a new customer for your online business.

Ask for Social Shares on Your Thank You Page

The referral strategy may not be the right one for your WooCommerce business. Our WordPress Agency for Development can tell you that the requests you ask of your audience can vary, depending on many factors.

For example, teenagers will be more likely to share something on social media than send an email, referring to a service. This means that you should know your target audience very well. If they are people who spend most of their time on social media, then it’s a good idea to ask them to give you a like or a follow on Facebook and Instagram.

By asking your customers for social shares, our WordPress development agency believes you can even push more targeted traffic through your marketing funnel. Once they reach your Thank You page, just ask your customers to share the product or service they just bought on social media. You can make this way more enticing for them by offering a chance to win a prize if they do so.

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Demonstrate Authority on Your Thank You Page

Demonstrating authority is another great tactic you can implement throughout the whole process of WordPress website development. As you have probably noticed, many online businesses choose to position themselves as the go-to leader in their marketplace. This makes sense because the more people see you as an expert in your field, the less hard it becomes to convert them into customers.

You have to remember one very important thing though – you have to let other authorities speak highly of your company. What you have to say about yourself is not relevant in this particular scenario. A good example of demonstrating authority are “As featured in” sections that a lot of sites have on their homepages.

Our WordPress development company isn’t surprised by the fact that customers tend to trust businesses that have been featured in big media channels such as ABC News, CNN or The Wall Street Journal. These types of media mentions are often used on landing pages as well as checkout pages.

We advise you to implement them in your WooCommerce Thank You page too. This will further build trust between you and your customers, and it will solidify your position as an expert in your field.

Include a Newsletter Sign-up on Your Thank You Page

No matter how good your products are, chances are customers will soon forget about your website simply because there’s too much abundance on the Internet. This means that you have to find a way to remind them of your business from time to time. Our WordPress Agency for Development thinks that a newsletter can be your greatest partner in that effort.

The Thank You page on your WooCommerce store is a great place to include a newsletter sign-up. This is one of the most effective ways to build your relationship with your customers. If you manage to get them to sign-up for your daily, weekly, or monthly newsletter, you’ll have a chance to do a lot. Through your newsletter, you can point your customers’ attention towards many things, including product guides, newest products, coupon codes, latest blog posts, or your company’s upcoming events.

We advise you to start building your newsletter strategy from the early stages of WordPress website development. By including a sign-up on your WooCommerce Thank You page you’ll be able to further grow your business’ reputation. What’s more, the more people that sign-up for your newsletter, the bigger chances you have to increase your website’s traffic. So don’t miss out on all of these wonderful opportunities!

Create an Awesome “Thank You” Page for Your WooCommerce Store Today!

These were our proven tips and tricks that will help you make the best Thank You page for your WooCommerce online store. Our WordPress development agency reminds you to never underestimate the importance of your Thank You page. When used thoughtfully, it can really have a positive influence on your overall business performance.

In today’s article, we outlined some of the best practices you can follow when making the Thank You page for your WooCommerce shop. Remember to be selective with them, though. The last thing you want is to overwhelm your new customers with countless requests to refer a friend, follow you on Instagram, sign-up for your newsletter, etc.

We suggest you focus on one best practice, test it, see if it works for you and rethink your strategy if needed. As long as you find what’s best suited for your business, you’ll soon see improvement in sales with every thank you page that shows up after a customer makes a purchase.

If you still haven’t found the right WordPress development company that can build you a professional WooCommerce store, you can always contact the experts from Vipe Studio. We’ve created many successful online shops, and we’re constantly on the lookout for new, interesting projects we can work on.