How to Improve Your Marketing Strategy With WordPress Quizzes

One of the most difficult tasks for website owners and marketers alike is increasing audience interaction. Getting people to your website is one thing; getting them to interact with and share your content is another. Quizzes are an excellent answer to this problem since they are a fun method to engage your audience and reduce your bounce rate. They can also be used to gather information to assist guide business choices. The best part is that you can quickly integrate them by using WordPress plugins.

Why Do I Need to Use Quizzes on My WordPress Site?

There are various compelling reasons to add quizzes to the content of your website and our WordPress development agency will tell you how you can benefit from each. The first, and probably most obvious, the benefit is that they may attract a large amount of traffic. Simple, entertaining quizzes are popular kinds of viral content on social media: Quizzes can drive a considerable amount of visitors to your website. That traffic may then be converted into involvement and engagement, such as through comments and email list signups. Moreover, this traffic and interaction may also help your site’s Search Engine Optimization (SEO).

How to Implement Quizzes on Your WordPress Website

If you’re convinced of the benefits of quizzes, your next question is probably, how can I put them on my website? These three pointers should help you get started.

1. Use Fun Quizzes to Increase Traffic and Engagement

If you spend any time on social media, you’ve probably seen viral quizzes that circulate among your friends and the people you follow. These fun quizzes may be quite valuable to a business for a variety of reasons.

For startups, they assist in driving traffic to the website, giving you the option to convert them in some way. Our WordPress development company reminds you these quizzes may also be a great method to solicit feedback and spark conversation.

Finally, since they are so easily shared, entertainment-focused quizzes may be quite effective in raising brand recognition. As the quiz spreads on social media, more and more individuals become aware of your company’s name and website. However, our WordPress agency’s experts advise you to customize the information to your niche when using one of these quizzes. For example, if you own pizza business, you may ask, what kind of pizza are you? The goal is to stimulate discussion and thought on a subject relating to your goods or services.

2. Quiz Your Audience to Target Your Marketing

Another great approach to using quizzes is to ask visitors about their preferences. You may have already visited a website that asked you a few questions as part of the registration process. This style of quiz achieves two goals:

• It aids in tailoring the user’s experience by proposing the appropriate items or services. This benefits the user and may increase the likelihood that they’ll buy anything.
• It builds a database of information about your target market that you may use to guide future marketing and product choices.

These quizzes will give essential information on the demographics and interests of your users. Our WordPress development agency reminds you that these types of quizzes may also be used as an exit poll for clients who are canceling a subscription or opting out of marketing communications. Many people will most likely take the time to fill them out, and the information they contribute will help future customers have a better experience.

3. Collect Employee Feedback to Help Make Decisions

Last but not least, our WordPress agency’s experts put the internal quizzes that are used to poll employees and staff in an entertaining way. These surveys might be generic ‘getting-to-know-you‘ questionnaires or topic-specific questionnaires.

For example, if you need to purchase snacks for the break room or select a paint color for the workplace, a questionnaire may help you gather feedback from your employees without having to track down each individual. This type of quiz is especially beneficial for distant workers when hosted on an internal corporate website.

You may also use employee polls to survey your employees on more important problems, such as how pleased they are with their work or how they feel about organizational changes. This will give them time to think about the questions without the pressure of a face-to-face meeting.

How to Select the Best WordPress Quiz Plugin for Your Website

Right after you clarify your goals of adding quizzes to your WordPress website, it’s time to select the right plugin for your needs. The first step when selecting a plugin is the type and style of quizzes you wish to create. When it comes to layouts, content styles, and sharing possibilities, some plugins are more adaptable than others. Our WordPress development agency has selected some of the best WordPress quiz plugins, let’s check their characteristics!

Quiz Cat

Quiz Cat is a free WordPress quiz plugin that comes with a simple user interface and lots of possibilities for making viral quizzes on your WordPress website. Although the bare minimum functionality is free, you can upgrade for a comparatively small one-time fee. For instance, the plan for one website costs $49 but only includes the following two extra features: creating personality tests and increasing social media shares.

With that plugin, you can include images in each question and response. Also, it gives you the opportunity to design the start and end screen of the quiz.

In addition, the plugin offers quiz capabilities like inserting images and showing the right answer after each question, as well as the drag-and-drop function. Each quiz’s landing page may additionally have a title and a CTA button.

There are Save and Preview options available as well. Plus, each quiz includes a shortcode so that it can be placed anywhere on your site. You may make as many mobile-friendly questions as you want with the help of the straightforward WordPress plugin Quiz Cat. It utilizes the WordPress posts system as its editor and has its own Gutenberg block.

Plugin Statistics

• Downloads: 5,000+
• Rating: 4.5/5

Ari Stream Quiz

With ARI Stream Quiz, you can gather user email addresses and names and use quizzes to generate leads. In addition, to lead generating, the quiz builder itself has a user-friendly interface for creating your quizzes.

It also offers numerous themes, social network integration, Open Graph support, AJAX for better performance, and more.

Even though it’s free and comes with certain email collection settings, the Ari Stream Quiz is surprisingly powerful. What our WordPress development agency finds interesting is that you can create personality and knowledge-based quizzes using the email lead form, which interfaces with the most widely used email marketing solutions (like MailChimp and AWeber).

The plugin also has a premium version that starts from $17. This offers capabilities for showing a results page, showing several pages, and more.

Plugin Statistics

• Downloads: 3,000+
• Rating: 5/5

HD Quiz

Another fantastic free quiz plugin for your WordPress blog is HD Quiz. With it, you can make an endless number of quizzes with as many questions and answers as you need thanks to its responsive design. Another feature of HD Quiz that our WordPress company’s experts love is the advantage of including animated GIFs.

Other noteworthy features are the quiz timer, question tooltips for hints, social sharing, the ability to utilize images as answers, and scoring.

Moreover, the CSV uploader in HD Quiz allows users to include prepared questions as well. Pass rate percentages can be modified, and buttons can be given new names. The pop-up messages that appear when a person chooses the incorrect answer, passes or fails the quiz can also be customized.

Additionally, users can post their results on Twitter and Facebook.

Plugin Statistics

• Downloads: 7,000+
• Rating: 4.8/5

WordPress Quizzes Take Audience Interaction to a New Level!

Quizzes are proven to be a great approach to interacting with your internal and external audiences in a new, fun way. To improve your marketing strategy you must hear what your customers say. Give them the freedom to let you know what they really think about your business with quizzes.

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