How to Improve the Readability of Your WordPress Website’s Blog Posts?

by Vipe Team in WordPress Marketing; Published on 16.02.2022

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Running a blog usually requires a lot of effort and consistency. Researching, writing, editing, and promoting are all part of the process of crafting the perfect blog post. Even if you do them all, you still may notice that your blog posts are not getting as much attention as you expected.

There could be a variety of causes for this, including bad page speed, frequent errors, or irrelevant information. However, the cause can be more straightforward and obvious: poor readability of your blog posts. The latter can repel readers from your WordPress website.

Therefore, it is crucial to ensure your blog’s readability is at all times high. Readability is a term that describes how easy your content is to read. It’s a factor that ensures you have returning visitors and a higher conversion rate. Otherwise, you risk losing your audience, rendering the time and money you spent on your WordPress website development useless.

Keep in mind that reading from the screen is different from reading from a page and so your blog posts must answer the latest UX tendencies. That is one of the most secure ways your visitors will remain on your pages and will continue visiting in the future.

Today, our WordPress development agency will help you improve the readability of your WordPress blog’s posts. With our help, you’d be able to keep your readers for longer periods on your site and engage them with your content.

Why Is Readability Important for Your WordPress Blog?

The term “readability” refers to how easy it is to read and comprehend a certain text. It includes the writing style (for example, your sentences must be easy to understand), the usage of headings, and paragraphs, the length of the sentences, and familiarity with the styling.

People will stay on your site longer if the language is easy to read and helps them find what they’re seeking quickly. That’s important since people browsing online want to discover and absorb information fast. Easy-to-read material will also improve visitor trust, increasing the likelihood that they will read more than the first sentence.

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Our WordPress development company wants to also stress the importance of readability for SEO which is a huge factor for your website’s success. Search engines can easily recognize quality content and can predict what a certain user will enjoy reading. Search engines will reward you with a higher ranking if you prioritize readability.

When you manage a WordPress blog and write for an online audience, your first priority should be to make your content light, engaging, and easy to read. If people aren’t satisfied with what you offer, they will swiftly move to another website’s content. Staying concentrated online can be hard. That is why our WordPress development agency encourages you to keep your content easy to read and consume.

5 Ways to Improve the Readability of Your WordPress Website’s Blog Posts

Now that you understand the importance of readability for your WordPress blog posts, our WordPress Agency for Development suggests we move on further, and discuss five easy ways to improve it. Let’s dive in!

Write for Your Audience

No matter what you’re writing, in what niche, and why make sure it’s appropriate for your target audience.

For example, if you run a lifestyle blog, it will be appropriate to use a fun, and light tone. On the other hand, if you have a blog about science, then you can write in a more challenging way, and include terminology.

That’s why, no matter what you do, you need to always keep your readers in mind. There is no “one size fits all” solution when it comes to improving readability. Our WordPress development agency advises you to always comply with your content to your business, and audience’s needs. Otherwise, you risk losing their attention.

Our WordPress development company would encourage you to keep that in mind and when you read our tips consider your readers first. Do not apply them straightforwardly but rather consider your goals.

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Use Simple, and Shorter Sentences

The more complicated your sentences are, the more likely your readers will skip over them. The difficulty rises as you add more colognes, em-dashes, and commas.

That’s why our WordPress development company believes it is best to stick to a simple and streamlined sentence structure that is easy to follow. Also, aim to keep your sentences as short as possible.

Even if you have written the most compelling sentence, if it’s too long readers will get lost. It is best to break it into two or more simple ones. This way you’ll give your readers a break and a possibility to better understand what they have just read.

Another advantage of short sentences is that they are less likely to contain grammatical errors. You’ll be able to read them more quickly and alter them more effectively as well.

Keep Difficult Words to a Minimum

There is no need to add tons of difficult words – that is not the essay you tried to write in eighth grade. There is no teacher you need to impress. As our WordPress development agency already pointed out, online content must be easy to consume.

When people want to read something more challenging, they typically turn to books rather than search engines. If your topic is tough and you need to use more difficult terms, try to keep your sentences short and sweet.

Another great way to switch things up is to use transition words that give your readers a clue about what will follow next. These are words such as “because”, “on the other hand”, or “likewise”. This way you will signalize your readers they can expect something to come up.

Choose the Right Font

Improving the typography of your posts can have a significant impact on your readability. Our WordPress development agency would advise you to choose a font that is pre-installed across all operating systems so your site looks equally good on all devices.

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Keep things simple and do not over complicate them. Your content will be easier to read and understand if the font doesn’t distract the readers from the text. Some of the most popular, and most commonly used fonts are Times New Roman, Roboto, and Ariel.

Focus on Variety

The best way to keep your readers engaged with your content is to keep it varied. Avoid repetition, long sentences, difficult words, and boring facts. Instead make paragraphs shorter, sentences easy to comprehend, and try to present information in a fun and light way.

Use synonyms to switch things up a little and avoid sounding like a robot. Try to have fun with the content you produce. Our WordPress development company reminds you that your audience will notice and in turn, will feel more connected to your blog content.

Make Your WordPress Website More Readable Now!

Many factors play a role in the success of your WordPress blog. One of the most important ones is its content. You must ensure that it is interesting, relevant, and well-written and that it is presented properly.

Improving the readability of your pages is critical. It is the most efficient way to ensure your readers will get to the end of your posts and won’t leave when they read half of the article. By implementing the practices our WordPress development company discussed today, you’d be able to keep your readers not only attracted to your content but also returning for more.

We want to remind you that the most secure way to attract visitors and maintain positive relationships with them is through a well-optimized website. Our WordPress development company, Vipe Studio, has years of experience in building and maintaining such sites.

The passion we put into every project determines the quality of the results. Our portfolio is the evidence. Do not hesitate to contact us as soon as possible if you want a high-quality website that follows the newest trends in UX design and development.