How to Create a Content Marketing Persona for Your WordPress Blog

by Vipe Team in WordPress Marketing; Published on 07.11.2021

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Nowadays, most businesses rely on their blogs to attract traffic and boost sales. However, a blog without a strategy won’t lead to any results. Thus, developing a quality content marketing strategy is a crucial part of the marketing journey of any company.

The most important part of content creation is to know who you’re writing for or, in other words – to know your audience. Thus, you need to develop a content marketing persona. You probably have heard of the terms buyer persona, customer persona, etc – they all refer to the ideal customer.

Today our WordPress development agency will be looking at content marketing personas specifically. We’ll show you how you can create one for your WordPress website. If you are ready to learn as much as you can about your audience, take your blog to the next level and boost sales, then continue reading.

What Is a Content Marketing Persona?

A content marketing persona is a fictional but at the same time realistic portrait of the ideal audience that is meant to read your content. Keep in mind that, in this article, our WordPress development agency is referring to blog posts specifically and not other types of content. By developing a content marketing persona, you can provide valuable and meaningful information for people who will enjoy reading it. Instead of speculating to whom you’re writing, you’ll know who is sincerely interested in what you produce.

That is extremely valuable for big marketing teams. They may have a developed buyer persona, but there is no guarantee it will match with their targeted readers. Furthermore, the point of creating a content marketing persona is to fully understand what drives the interest in your audience and what makes them take a certain action. That is the best way to increase conversions.

How to Create a Content Marketing Persona in 5 Easy Steps?

Our WordPress development agency believes that creating a content marketing persona can be a very complex process. If not done right, it may doesn’t get you any results. Thus, we simplified it as much as possible, and we reduced it to 5 easy steps. Let’s dive in.

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Conduct a Research

Our WordPress development agency believes that those who have been in the content marketing world for some time, understand the importance of good research. There is no chance to write high-quality posts without first conducting proper research. Things are no different when we talk about developing the ideal content marketing persona.

You need to learn everything you can about your audience by gathering data about the people who visit your website, read your content, and buy your products. Gather democratic information such as age, gender, location, interests, how many times do they have visited your website, etc.

Social media is another great place to learn more about your audience, so use it to your advantage. See what posts they like, who they follow, what is their engagement with your posts, etc. It may seem like our WordPress development agency encourages stalking but that’s not the case – we simply believe that social media can be a great resource of information.

There is one more thing you can do to conduct your research – simply talk to people. Interview your clients to find more about their interests, what they do for a living, what are their dreams, what is their story, etc. You can create surveys, ask questions through chats and emails and read the feedback the clients have left. The only way to create the most accurate content marketing persona is to collect as much information as possible.

Categorize the Results

Once you have finished researching, our WordPress development agency has no doubts you have gathered tons of facts considering your audience. The next thing you need to do is to categorize the information you have gathered – you can do that by yourself or by collaborating with your team, depending on the amount of information you have.

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Make a list of everything your customers have told you – from their age to their interests. As you continue with this process, you will start identifying what is common between everyone’s answers. You may even stumble across facts you have never before considered adding to your marketing personas.

Envision the Persona

Now that you have so much valuable information about your ideal reader, you should be able to imagine it and create it. Add everything you have found, including the most important characteristics applicable to your business. Our WordPress development agency also reminds you that you can create more than one persona. Nonetheless, developing way too many won’t be helpful either.

An example of things you can include is age, salary, location, hobbies, income, challenges, goals, etc. Moreover, think about how the person usually finds the content he or she consumes and what influences that consumption. In the end, your persona should be extremely specific.

Make a Draft and Finalize the Project

Once you have developed your persona, it’s time to polish and finalize the project. If you haven’t worked with a team to develop it, the time to show them what you have created has come. Furthermore, it will be even better to send the draft to other marketers and experts in your company who can give you relevant feedback.

After you finish your final draft and everyone has approved it, it’s time to save it and start working. Anyhow, our WordPress development agency advises you to never forget that your persona will need regular updates since everything changes so fast in the digital world. Furthermore, your content strategy will most likely change with time which means you’ll need to change your persona as well.

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Start Creating Content

Now that you have your new content marketing persona, our WordPress development agency believes it’s time to start using it. Whatever is the content you’re creating, make sure it gives your persona something that it craves. Tell people a story that is appealing and interesting, something that will make them go back for more.

However, like everything in marketing, here you’ll also have to measure and analyze the results. That is the only way to understand whether your persona and your content strategy are giving results.

Improve Conversions by Creating Content Marketing Persona

A properly conducted content marketing persona can have an enormous amount of benefits for your business and specifically for your content strategy. Anyhow, since the point of your content strategy is to attract traffic, boost sales and improve conversions, developing a content marketing persona can help you in all of these areas as well.

Our WordPress development agency believes that great content is the key to growing your business. To create high-quality blog posts, you need to know your audience very well, thus you should never underestimate the importance of creating a content marketing persona. Our WordPress development agency hopes that these tips were helpful and useful.

Now is the time to also mention that if you’re still looking for a WordPress development agency to help you build the website of your dreams, then you’re on the right page. The many years of experience helped our WordPress developers to master the art of developing top-notch websites for our clients. We believe that every business deserves to have a high-quality site to present itself online. If you’re ready to take your business to the next level, then our agency is the right choice.