How to Analyze Your Competitors’ Blogs

by Supriyadi in Copywriting,WordPress Marketing; Published on 19.07.2021

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As a website owner, you may want to take a look at your competitors. Not to stalk them, but to know where you are targeting your competition. It will help you grow your website, so you can compete with other websites. In this article, our WordPress development agency will present some useful tips on how you can analyze and learn from your competitors. You can monitor how they reach their audience, so you can follow their patterns and strategies. Based on our experience at our WordPress development agency, the competitive analysis will be an important role that you may want to take a look at for boosting your website’s performance.

1. Identify your competitors

Before you go to the next steps, you can take a look at this one from our WordPress development agency. You may want to break down your competitors into three main categories. They can be direct, indirect, and also substitutes competitors. By categorizing your competitors, you will have a good chance of finding other potential competitors in your niche or industry. You can also search via Google or by using a keyword research tool. It will help you find any websites that target similar keywords or topics as you.

2. Identify their weaknesses and strengths

Our WordPress development agency recommends several methods for identifying any strengths and weaknesses from your competitors. One of the most popular strategies is the SWOT analysis. SWOT will help you analyze the strengths, weaknesses, opportunities, and also threats from your competitors. It can give you a lot of room to expand your idea. You will have the opportunity to take a look at the competition, so you can take the best efforts for staying ahead of them.

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3. Check some different aspects from your competitors

This is another strategy that we also use in our WordPress development agency. You can take a look at some different aspects from your competitors. When comparing these websites, you can look at some popular details, such as loading speed, SEO ranking, site traffic, content frequency, content length, number of shares, etc. Once you can address any of these questions, you will be able to analyze your competitors in a better way. You can ask our WordPress development agency for finding some important details to check from your competitors.

4. Use certain tools to have a comprehensive competitive analysis

Our WordPress development agency has some recommendations for the best tools for doing a comprehensive competitive analysis. Some of these tools include Ahrefs, NinjaOutreach, and also SEO analyzer from Neil Patel. Our experts at our WordPress development agency recommend some of these tools because they are very easy to use. You can also get detailed reports after you use these tools.

You can check some parameters from your competitors, for example, total backlinks, total shares, SEO score, traffic rank, marketing checklist, etc. Some of these tools are available for free, while some other tools are available as paid versions. You can call our experts for asking about our recommended tools.

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5. Look at their social media

Based on our WordPress development agency research, social media plays an important role in the website’s growth. Therefore, many of your competitors are using social media for promoting websites to their customers. You can take a look at their social media accounts, so you can find out their promotions, deals, and some other updates from your competitors. Sneaking at their accounts can help you get ready for any updates that may occur on the market. You will be ready to compete with them in grabbing attention from your customers. There are some popular tools that you can use for analyzing their content on social media.

There are a lot of other tips that you can get and follow from our WordPress agency. If you still want to get help for analyzing your competitors, you can use our competition analysis service from our WordPress development agency. We have some experienced and professional experts in this industry. They know how to find any competitors in your niche or industry. We will be ready to help you grow your website to boost the overall performance of your website on the Internet.