Guide to Increasing Your WordPress Landing Page Conversions

by Vipe Team in WordPress Marketing; Published on 12.09.2022

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The conversion rate is the percentage of people who took the action you desired. In an equation, the conversion rate equals the percentage of visitors who become leads or customers divided by the total number of visitors. Conversion rates are one of the first things that come to mind when we think about landing pages. The landing pages on your website are critical. Your industry, product or service type, and target audience can all have a significant impact on your ability to convert site visitors into leads.

Setting Conversion Targets

The first step in improving landing page conversions is to track how many conversions you currently have. Our WordPress development agency reminds you that the primary sources of traffic are also important. Once you’ve started measuring, you’ll be able to set specific goals for the conversion rate optimization process. To set a conversion goal, you must first determine what your website requires. Lead generation, email subscribers, or direct purchases are all possibilities. Setting your goals ahead of time is critical for everything that follows. Once these objectives have been established, you can devise a strategy to achieve them.

How to Boost Conversion Rates

Now that you’ve learned about some of the various types of conversions, you should start optimizing your landing page to boost your own conversion rate. Here are some of the most effective CRO techniques for WordPress landing pages by our Enterprise WordPress development agency’s experts. Let’s check them!

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1. Market investigation

The most important aspect of any optimization is first understanding the market. You won’t know what they’re looking for or how to reach them if you don’t know the market. Solving questions like these could be part of market research:

• Does your target audience want this?
• Is your target audience aware of your product and willing to purchase it?
• Do you need to nurture your audience before they make a purchasing decision?
• Is the product pricey? Are lead generation and sales processes required instead of direct selling?

Setting the right conversion goals becomes easier when you understand your audience’s exact needs.

2. Create an Interesting Text Flow

You must engage your readers with your text. You can accomplish this by addressing their concerns. If visitors believe your product is the solution to their problem, they will continue reading your landing page and may even act. Create customer personas to understand your customers’ pain points. Customer personas are fictitious representations of your target market. Once you have a better understanding of your target audience, you can write text to entice them to act.

3. Use Appropriate Photographs

Visual content is essential for making a landing page both informative and visually appealing. Images elicit emotional responses in people. However, our WordPress development agency recommends you ensure that all of the photos on your landing page are in sync with the written content. A hero image is essential because it visually depicts what you’re offering. The hero image is the first thing your visitors will see when they arrive on your page.

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4. Use Subheadings to Keep People Interested

Don’t rely solely on your title headings to keep people interested. Use subheads to highlight the information in your header. Nothing is open to interpretation in this manner. Subheadings can also help visitors stay on your landing page. They can summarize the bulk of text that most people dislike reading.

5. Improve the CTA Button

Your CTA, or call to action, is a critical component of your landing page. It enables users to act. Consider changing the appearance of your CTA button to get the most out of your landing page. It could, for example, be a color that contrasts with the landing page’s background. Aim for a color contrast that blends in with the rest of the page while also standing out.

The CTA button should not be too small or it will become unnoticed. Our Enterprise WordPress development agency reminds you to make sure it’s not too big, as this can put customers off. Concentrate on creating a button that matches the layout of the page.

Bottom Line:

Your landing page is the most important page on your website. You can increase the likelihood of your customers acting if it is conversion-optimized. Our WordPress development agency’s primary goal as B2B company is to meet the needs of our target audience. You must also ensure that the methods you use to optimize your landing page are consistent with your brand image.

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