Best Tools to Audit the Content on Your WordPress Website

by Vipe Team in WordPress Marketing; Published on 23.11.2021

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A well-built, optimized, fast, and user-friendly website is crucial for any business that wants to position itself online. It’s like a visit card for your company – it shows your brand’s values and ideas. However, attracting the right visitors to your WordPress site is not easy. One of the best ways to do it is to work on your organic traffic by creating high-quality content.

That’s why our WordPress development agency believes that developing an effective content marketing strategy is a must. Content is what makes people come on your page and its quality is what makes them stay. However, it is equally important to audit your content to know what is working for your business. That’s how you fix issues such as duplicate content and lower bounce rate.

Therefore, in today’s article, our WordPress development agency will take you through some of the most useful content audit tools that will give you insights on what to improve on your content and SEO. This way, you’ll turn yourself into a master of content.

What Is a Content Audit?

Most businesses nowadays rely heavily on their content strategy. Websites are created not only to enhance a company’s online presence but also to increase sales and attract new clients. That’s best achieved by, you guessed it, a content strategy! High-quality, informative and engaging content can take your businesses places.

As good as this sounds, our WordPress development agency warns you that running a content strategy is no easy job. It’s crucial to track your content and see if it gives the desired results. That’s done by running a content audit – the process of collecting and analyzing assets of your content. That is how you find the strengths and weaknesses of your content and improve. Furthermore, an audit can have benefits on your SEO as well.

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5 Tools to Audit the Content on Your WordPress Website

Anyhow, this can be a demanding and time-consuming task. It must be performed regularly, so your content gives actual results and boosts conversions. Although anyone can run a content audit manually, if your website contains a lot of content, it will cost you way too much time. That’s where tools come in handy.

Our WordPress development agency has gathered some of the most useful tools you can use to audit the content on your website. Moreover, they will give you insights on page views, keywords, meta titles and descriptions, content reads, etc. If you want to know what we are talking about, then keep reading:

Google Analytics

Marketing experts all over the globe claim that Google Analytics is a must-have if you own a website. Our WordPress development agency couldn’t agree more. It gives detailed information about your traffic statistics and shows you which pieces of your content do their job and which need improvements.

The tool will give you detailed reports on visitor engagement, conversions, landing pages, behavior, site search, and more. This way you’ll find out which content topics and landing pages are most viewed. Furthermore, you may discover which topics visitors are most interested in so that you can incorporate them into your plan.

Grammarly

If you want to audit your content in real-time as you write, then our WordPress development agency suggests you give Grammarly a go. The tool will check your text and fix any grammar and punctuation errors that you may have made. Grammarly differs from the other tools on the list since it audits the text and they usually show reports on traffic, shares, and conversions.

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It‘s easy to use and can be integrated with your Google Docs. However, to get more detailed information on your mistakes, it will be better to put your text in the Grammarly editor. Nonetheless, busy writers who do not have enough time to edit every piece in detail can save tons of time with this tool.

Buzzsumo

One of the most popular tools for content popular among writers and marketers is Buzzsumo. It’s a tool that gives information on what content and influencers are trending in your industry and shows you how your content is doing in terms of social media sharing.

Thus, our WordPress development agency believes that if you want to understand the connection between your content and your audience, Buzzsumo is something you need. By finding which pieces of your content perform better on social media, you’d be able to create more of what people are interested in. This will result in attracting more traffic and customers.

SEMRush

As our WordPress development agency previously mentioned, auditing your content can positively affect your SEO. Thus, using an SEO tool is something you should seriously consider. SEMRush is one of the available options on the market that gives insights into all areas connected to SEO.

You’ll get detailed reports on loading speed, crawlability, meta tags and description, internal linking, and more. All of these components are crucial if you want to improve the search engine optimization on your WordPress website and see what’s stopping you from getting on the first results page.

Screaming Frog

Screaming Frog is a tool available as a desktop app that crawls a website and generates insights on everything SEO-related and potential problems that need to be fixed. Entrepreneurs, marketers, and content writers can benefit from using it since it provides complete data on search engine optimization – broken links, meta tags and descriptions, anchor texts, bad redirects, and more.

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Our WordPress development agency also encourages you to use the data from the analysis to accomplish and fix other problems on your website as well. Combine it with other tools on the list and you’ll get all of the information you need to audit your content and improve your website.

Is Running a Content Audit Enough?

Performing a content audit on your WordPress website is one of the most integral parts of any content marketing strategy. It’s crucial to take proper care of what you have created. That is the only way to ensure that your efforts will give the much-wanted results and satisfy your readers.

Many believe that once they have hit “published” their work is done. In reality, it is the total opposite. Maintaining your published content is a must if you want to rank high in the search engine results and make progress with your website. That is how you boost conversions and expand your business.

For more information on WordPress-related topics, you can visit our blog. If you’re still on the hunt for professional help to build you a website on which you can publish your content, then you’re on the right page. Our WordPress development agency has years of experience in the field of website development.

Moreover, our WordPress developers deliver only the most high-quality services and craft unique and fast websites. If you’re ready to take your business to the next level with our help, then do not hesitate to contact us any time soon.