WordCamp Sofia 2025: A Full Recap of Bulgaria’s Biggest WordPress Event
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Introduction
WordCamp Sofia 2025 delivered one of the strongest editions the Bulgarian WordPress community has seen in years. Packed halls, an energizing lineup of speakers, deeply technical sessions, inspiring stories, and plenty of hallway conversations turned the event into a true celebration of everything WordPress stands for – openness, collaboration, innovation, and shared progress.
Below is our full recap – session by session – following the official event schedule.
Registration & Opening
The doors opened at 8:30, and the venue was buzzing from the very first minute. Volunteers handled registration smoothly, while attendees – developers, agency owners, content creators, designers, and product engineers – immediately turned the lobby into a lively hallway track.
At 9:30, the organizers welcomed everyone officially, setting a tone of community, contribution, and continuous innovation. With two tracks running throughout the day, the excitement was obvious: this was going to be a rich and knowledge-packed edition.
WordPress in the Last 15 Years – Product & Code
Speaker: Nikolay Bachiyski
The opening keynote traced WordPress’ evolution through major product decisions, architectural changes, and technological leaps – from early PHP templates to the block editor and now native interactivity and AI-driven workflows.
Open Source as a Driver of Change
Speaker: Petya Raykovska
Petya delivered an inspiring talk about the societal and cultural influence of open source. Her message: WordPress is not just software – it is a global movement that creates opportunities and empowers people.
From Enthusiast to Active Contributor
Speaker: Rade Jekić
Rade shared practical steps for becoming an active contributor. His message resonated with many: contribution starts small but compounds into long-term impact.
The Last-Click Lie: Broken Attribution & How to Fix It
Speaker: Evgeni Yordanov
Evgeni challenged the widely misunderstood last-click attribution model and offered more accurate approaches for modern marketing teams.
WooCommerce Shipping 101
Speaker: Tihomir Parushev
A practical session revealing the real-world complexities of shipping logic, carriers, rates, and eCommerce fulfillment flows.
Get More Clients to Your Agency
Speaker: Elli Mouchtari
A valuable breakdown of positioning, multi-channel strategies, and client relationships that support agency growth.
WordPress + Cloudflare: Speed & Security
Speaker: Lachezar Gadzhev
Lachezar demonstrated how Cloudflare enhances performance, caching layers, and security for modern WordPress websites.
How Much Is My WordPress Business Worth?
Speaker: Lyubomir Rusanov
A transparent session covering valuation models, risk factors, revenue structures, and what truly increases business value.
WordPress Security Beyond Plugins
Speaker: Albert Suntic
Albert emphasized that security is not a plugin – it’s a methodology. He explored server-level protection, best practices, and layered defense.
Lunch Break
The sponsor booths were crowded, with lively conversations about AI, hosting, scaling, and performance.
Panel Discussion: WordPress in the Age of AI
Panelists:
- Oleg Petrov
- Nemanja Cimbaljevic
- Petya Raykovska
- Ryan Welcher
- Nikolay Bachiyski
A powerhouse discussion covering AI ethics, automation, code generation, editorial workflows, and the future of WordPress development.
From Chaos to Focus: Dev Productivity Tools
Speaker: Aleksandar Leykov
Practical methodologies and personal productivity frameworks for developers in high-pressure environments.
Storytelling: From Blah-Blah to A-ha!
Speaker: Aleksandar Pasku
A communication-focused session exploring how storytelling enhances product communication and client engagement.
From Static to Dynamic: Mastering the Interactivity API
Speaker: Ryan Welcher
A technical deep dive into the Interactivity API and how it transforms dynamic experiences in WordPress.
The UX of Productivity
Speaker: Ina Georgieva
Ina blended behavioral science and UX principles to demonstrate how better workflows create sustainable productivity.
The 7 Security Layers – One OSI to Rule Them All
Speaker: Robert Jacobi
Robert mapped modern WordPress security to the OSI model, revealing where vulnerabilities emerge and how to eliminate them systematically.
LLMs in Your Project: Prompts & Beyond
Speaker: Nemanja Cimbaljevic
An engineering-driven session on integrating LLMs into WordPress products with practical workflows and ethical considerations.
Voice as a Superpower – Workshop
Speaker: Afrodita Dobreva
A hands-on vocal and communication workshop, teaching stage presence, projection, and confidence-building techniques.
Vibe Coding + WordPress
Speaker: Oleg Petrov
A refreshing take on no-code development through intuitive workflows, real-time creation, and feedback-driven building.
Closing Remarks
A warm wrap-up from the organizers, thanking speakers, volunteers, sponsors, and all attendees.
Afterparty
A vibrant and energetic end to an already incredible day – full of conversations, laughter, and new collaborations.
Closing the Loop
WordCamp Sofia 2025 wrapped up with a perfect mix of insights, connections, and inspiration. Attendees left with new knowledge, ideas to implement, and a renewed sense of belonging in the WordPress community.
Vipe Studio is proud to be part of this community – sharing, learning, contributing, and building the future of WordPress together.
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