Custom WordPress Development in the Context of Core Web Vitals

Undoubtedly, everyone’s goal is to come up with an excellent-performing website – be it an enterprise platform, eCommerce, a blog, a media and publishers platform, etc! Our Enterprise WordPress Agency for Development is no different – that’s why today we focus on custom WordPress development in the context of core web vitals!

We’ve covered the topic of core web vitals before – our fellow readers may have come across the article where we discuss the importance of core web vitals ever since their presentation in 2020 and how they truly became game-changers in the way websites are conducted. And since this concept still remains a fundamental approach to this day, we’ve decided it’s time to revisit the subject – only this time, we’re taking things up a notch and including WordPress custom development in the picture.

Join us as we are about to show you how core web vitals can be excellently accompanied by custom web development – our Enterprise WordPress Agency for Development promises we’ll give you quite a head start!

Oftentimes We Seek Web Performance in the Speed Factor – But UX Plays a Significant Role As Well

What comes to mind whenever you hear the term “web performance”? We bet it has to do with speed – fast-loading websites are equivalent to high-scaling platforms that welcome tons of conversions and happy customers.

Without a doubt, speed matters – in a digital world full of competitor platforms, it’s the second that counts really. If your website takes a significant amount of time to load, chances are this will result in an increased bounce rate. Customers would be quick to drive off and look for a faster solution. Since everyone’s time is valuable and there are a plethora of websites waiting to draw your potential clients in, opting for a fast-loading platform is indeed a top-notch approach when it comes to web development.

But, as it turns out, speed isn’t everything – if a business aims at higher conversion rates, it needs to pay extra attention to the way customers interact with the platform and how fulfilled they end up with working with the website.

So we reach the subject of user experience – by all means, speed has a lot to do with UX but there are several other aspects of client fulfillment businesses need to take in mind. Essentially, the core web vitals tackle precisely this topic. So before tuning in and discovering how custom WordPress development can help us out, let’s take a quick overview of CWV’s essence.

User Experience and Core Web Vitals Go Hand in Hand

Since Google introduced the concept of Core Web Vitals, web developers worldwide have an incredible blueprint when it comes to exceptional and functional web development, dedicated to enhancing the user experience.

In a nutshell, user experience measures the satisfaction levels of customers as they interact with a certain platform. Of course, a plethora of aspects add up to this: intuitive navigation, appealing design, relevant content, mobile responsiveness, added functionalities and optimized images (among others) are some of the most important markers of user experience done right.

The core web vitals concept added plenty of value in terms of UX: Google provided a thoughtful blueprint when it comes to ranking websites higher on the SERP. The three main core web vitals ensure better SEO scores since they are a certain sign to the search engine that the platform’s user experience is taken care of and, therefore, enhanced. After all, in a nutshell, the CWV measures to what extent the user benefits from visiting and interacting with a platform.

What’s more, the core web vitals don’t just serve as a blueprint when it comes to how a website should be constructed. In addition to this, their results may also be monitored and used as a further reference when it comes to areas that need improvement. In the Google Search Console, web developers can easily obtain the CWV’s results and check on how to further enhance the user experience.

Custom WordPress Development and the Core Web Vitals – There Is Always Room for Improvement

Undoubtedly WordPress is among the best web development solutions out there. Our Enterprise WordPress Agency for Development is constantly astonished by the nearly limitless advantages and benefits the platform provides to its users.

Outside of the numerous pre-made solutions (such as themes and plugins, for instance), WordPress also offers in-depth development processes. Through precise web development and custom coding, web development teams can truly come up with outstanding functionalities and added integrations to virtually any platform.

Some of the best custom WordPress solutions include, but are not limited to custom-coded themes and plugins, custom UX/UI design, enhanced editing experience thanks to custom Gutenberg blocks, and virtually anything that adds up to a unique and authentic approach in terms of web development.

And as you are about to see, custom WordPress development goes hand in hand with core web vitals as well: Join our Enterprise WordPress Agency for Development as we are about to tell you how the custom approach can upgrade and enhance all three of the main CWV.

Largest Contentful Paint (LCP)

This metric showcases how fast a website is loading its main elements on a certain page. You’ve guessed it right: the LCP focuses mainly on loading speed and is an essential marker that communicates how fast a customer is able to witness and observe the website’s content upon arriving.

Essentially, the quicker a website loads, the better – this way consumers won’t get bored and quick to leave, only to land on a competitor’s platform.

Fortunately, there are smart ways that web developers can use in order to get better results in terms of the largest contentful paint: they can remove any third-party scripts, choose better and faster hosting solutions, get rid of plugins that no longer serve their purpose or even optimize images. All those aspects are believed to be slowing down a website’s load speed.

But how can custom WordPress development help?

• Developers could opt for custom-coded themes – the majority of pre-made themes are filled with unnecessary code that clutters the numerous processes running at the back end and thus resulting in a slower platform;
• Custom-coded plugins are a wonderful solution too – excellent enterprise websites offer a plethora of functionalities so businesses often go with pre-made plugins. But the same problem arises – if not upgraded or maintained regularly, they may interfere with the loading speed. Another advantage of custom-coded plugins is that they are specifically tailored to a business’s needs so unnecessary coding is included.

Both solutions tend to increase the loading speed and therefore elevate the user experience.

First Input Delay (FID)

This metric observes users’ interaction with the platform – its main goal is to measure how long it takes for a customer to implement an action on the platform.

What we mean by action is clicking on buttons, expanding menus, searching for specific products and services, etc. Essentially, this metric strictly follows the first one mentioned – after the platform has fully loaded, visitors need to interact with it. So FID has the potential to tell us whether we’ve made crucial mistakes in terms of design and intuitive navigation.

Ways to improve the first input delay include deactivating secondary and third-party services of no use, cleaning up the cache and minimizing the JavaScript as it has a tendency of making it hard for the browser to load the website properly.

But how can custom WordPress development help?

• Opting for a unique UX design based on user intent when browsing the website promises to be a great go-to strategy for making the platform intuitive and incredibly easy to use. Carefully planning which website element goes where and whether the entire structure is following the customer journey is tremendously going to help your visitors out and increase the platform’s metrics. After coming up with the UX/UI design, you can then proceed with a custom-coded theme following that said design. WordPress has you covered.

Cumulative Layout Shift (CLS)

This metric follows the website’s stability upon fully loading. For example, if there are misplaced buttons and menus, or inactive buttons and links, this can greatly impact the customer experience in a negative way. No one would waste their time with a platform that doesn’t manage to load correctly.

Smart techniques to overcome this problem are by adding dimensions to images, videos, ads and embeds and using lightweight pop-up plugins as the majority tend to stack elements on top of each other.

How can custom WordPress development help?

• Opting for precise UX design is also favorable when it comes to CLS – this way you guarantee optimal loading and intact website structure.
• Carefully conducting mobile-responsive design is essential – make sure you test your website on multiple devices so you make sure everything loads correctly and there are no stability issues.

Trust Vipe Studio When It Comes to Custom WordPress Development and Core Web Vitals

Our Enterprise WordPress Agency for Development is proud to announce that custom WordPress development is indeed our forte – throughout our web development career, we’ve conducted hundreds of custom-coded solutions that are proven to work wonders.

So if you are in search of a trusted partner ready to embrace your project and execute it to its final stages, you’ve come to the right place – our team would be honored to participate in the development of your platform and is ready to offer working and efficient custom solutions. Don’t hesitate to reach out!

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