Looking For the Best Email Marketing Strategy? Here Are 5 Tips for WordPress Websites

by Vipe Team in WordPress Marketing; Published on 24.04.2023 Last updated on 26.05.2023

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At first, you may be wondering: Why is your favorite Enterprise WordPress Agency for Development discussing the topic of email marketing in today’s article? We are quick to answer – even though our specialty is creating dazzling and impeccably-functioning WordPress websites, a big part of a business’s successful planning and long-term development definitely revolves around finding the best marketing strategies.

email marketing

Our experience has shown us that establishing and running a professional website is indeed the fundament of a successful enterprise, but the road doesn’t end there. In a sea full of competition and numerous websites situated in the same niche, marketing is indeed crucial – without implementing a dazzling marketing strategy, it’s easy to assume that your business would quickly meet its demise and disappear out of the audience’s sight in a split second. But fear not as our Enterprise WordPress Agency for Development is here to tell you all about a successful marketing strategy and how you can shoot for the stars with the help of well-thought email campaigns.

Buckle up and let’s get started!

Luckily, WordPress Goes Wonderfully with Email Marketing Strategy

WordPress, being the world’s biggest CMS, is an incredibly versatile platform that offers plenty of solutions and opportunities both for developers and users. It’s no wonder it continues to be everyone’s top choice when it comes to establishing and maintaining a platform, be it enterprise or eCommerce.

As we all well know, in order for a business to be successful in the online world, it doesn’t only need a well-built website; furthermore, the enterprise’s marketing team should think of and consider great and proven marketing strategies that promise to bring the audience together and increase both the profit and conversion. Opting for proper exposure is everything really – without well-thought of marketing planning, every business risks being thrown in damnation and forgotten quickly.

Luckily, WordPress is extremely marketing-friendly since it offers plenty of opportunities in the plugins and functionalities department – due to its versatility, every marketing specialist could plan ahead and put into action working strategies that promise to elevate the business’s overall online performance and exposure.

We’re Focusing on Email Marketing For a Reason

Throughout the years, email marketing has proven to be one of the best marketing solutions businesses opt for whenever they need to boost their revenue, communicate with the audience and keep their customers up to date with everything new and exciting in terms of products and services.

Email Marketing With WordPress Website

Perhaps every business owner is well aware of the fact just how important communicating with the audience is. Engaging in frequent dialogues is perhaps the best way to establish a connection and bring people closer to the brand’s identity. Many customers share that communication with the business elevates their trust in the enterprise and increases its credibility levels – our Enterprise WordPress Agency for Development bets those are the exact goals your brand also wants to achieve when we’re talking about success and elevated customer experience.

Email marketing has turned out to be one of the best ways enterprises manage to build relationships with their fellow customers and reach certain development goals – if you have ever wondered whether it’s time for your enterprise to direct its efforts into establishing email marketing strategies, then this article is the right one for you. Check out our short list of benefits that come out from email marketing and right after that we’re going to share with you useful guidelines on how to truly achieve dazzling results:

Email marketing is cost-effective – all it takes is for you to think of a strategy and be consistent. There are numerous WordPress-related plugins that allow users to come up with great emails, schedule them and manage their subscription lists. And it doesn’t need to cost you anything but time and creative thinking – free plugins and add-ons are everywhere to be found.
It allows direct communication – in the emails, you can share everything that’s important with your crowd and even stimulate your readers to get in touch with the enterprise.
Email marketing is a great opportunity for you to showcase your new products and bestsellers – each time there is an update of your catalog or you’re planning a promotional campaign, through emails you can inform your customers and let your conversions go up.
You can create a group of members with exclusive benefits – anything from promo codes to unique discounts can be easily shared with your dedicated subscribers via emails.
Email marketing is a great opportunity to build brand awareness and showcase the enterprise’s unique style of communication – in emails, content writing is everything. Finding your unique and distinctive tone of voice is oftentimes what sets you apart from other businesses and is something your clients would definitely acknowledge and appreciate.
In emails, a business can easily advertise its products and services, quickly increasing its conversion rate and driving traffic to the platform.

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As you can see, there are plenty of reasons why implementing smart marketing strategies is perhaps any business’s go-to plan. But our Enterprise WordPress Agency for Development assumes that maybe some of our readers are rather confused about how exactly to achieve success through sending emails and growing their subscription lists. Fear not as we’re here today to do just that – keep on reading if you want to discover 5 useful tips on how to use email marketing as your winning business development strategy.

5 Guidelines For Building a Successful Email Marketing Campaign

Build Your Email List

Of course, in order for you to nail the most successful email marketing campaign, first you need to build a strong email list. Having many subscribers is great as they oftentimes share their newsletter with other people and help you further increase the number of members.

A great way to build your email list is by using pop-ups – this way while your customers are browsing your website, they’d be frequently reminded to subscribe to your newsletter and receive all that’s hot and trendy straight into their mailbox. However, beware not to overwhelm them with email marketing pop-ups – one or two should do the work.

Another great way is to offer discounts and promo codes once a customer subscribes to your mailing list – this approach works wonders when it comes to establishing trustworthiness and brand credibility.

By All Means, Don’t Forget About the Content Personalization

Nobody wants to receive automatically generated emails and messages that lack personal touch and attention. A great way to escape this vicious circle is by using content personalization in your email marketing campaign.

Make sure you feature the name of each individual customer in the email – this adds a sense of customized content and is more likely to grab the attention of the reader. Furthermore, include content, products and services the said individual has already interacted with on your platform. This could be product recommendations, similar posts or reminders about abandoned items in the shopping cart.

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Make Your Email Marketing Campaigns Beautiful and Eye-Catching

No one wants to stumble upon walls of texts that are incredibly difficult to comprehend – usually, non-readable emails get the customer to quickly go for the “x” button and never return to it again. If your brand wants to prevent this from happening, our Enterprise WordPress Agency for Development advises you to make your emails beautiful and eye-catching.

Include images, interactive elements, useful links, surveys and polls – anything that would engage the reader and keep their attention. Don’t forget about the power of storytelling as well – engaging your readers with great stories and well-written content is yet another important aspect of a successful email marketing campaign.

Make Sure Your Emails and Platform Are Mobile-Friendly

As we all well know, mobile optimization is crucial in today’s business and online experience. After all, the great majority of people prefer accessing platforms via their mobile devices – make sure your emails are mobile-friendly and can be easily read and accessed on all types of devices. Pay attention to whether your platform has a responsive design as it will ensure the users’ smooth experience.

When it comes to the email structure, our Enterprise WordPress Agency for Development advises you to use short paragraphs, add bullets and make sure all featured links are correctly working.

Widen Your Business’s Perspectives By Including Social Media

Essentially, the majority of customers often opt for visiting a brand’s social media channels for further information and engagement. That said, featuring the business’s social media channels in the email marketing campaigns via social media buttons and sharing options is a great way to promote your content and invite more people to your social platforms.

Start Your Email Marketing Campaign Today and Quickly Measure Your Success

We hope today’s article has managed to shed some light on the subject of email marketing – we bet you’ve well understood how important this marketing strategy is and we are certain you’re already planning the initial steps toward dazzling everybody with top-notch emails and newsletters.

Our Enterprise WordPress Agency for Development is here for anyone who needs further assistance and information – be it email marketing, WordPress development or website maintenance, we are right by your side!