Content Strategy in WordPress: Yet Another Successful Business Guide

by Vipe Team in WordPress Marketing; Published on 13.02.2023 Last updated on 26.05.2023

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The power of words! Oh, how much our Enterprise WordPress Agency for Development is fond of words! At first, you can be like: “But guys! Your field of expertise is WordPress development!” And while this is true, we are here to remind you that our ultimate goal is helping brands and enterprises establish themselves as successful businesses – having a dazzling content strategy is definitely an inevitable part of this whole journey.

In today’s article, we’ve decided to direct your attention to the importance of content – it’s the way we communicate with people and what we choose to share with them that most shapes any brand’s identity.

Of course, WordPress as the world’s most popular CMS has a lot to do with content strategizing – after all, it all began as a blogging platform that quickly managed to transform itself into the go-to web development platform it is today. That said, it’s safe to say that the CMS combines the best of both worlds – with it you get both an enticing blogging experience as well as full-blown custom web development options that will skyrocket your business into the online stratosphere.

So, without any further ado, let’s get going – learn all about coming up with a content strategy, why is it important and discover useful guidelines that will help you showcase your best expertise in written form.

What Do Business Success and Content Have In Common?

A wise man once said that in order for a business to be successful, it needs to follow its potential customers. Now, outside of stating the obvious, we’d like to focus on the digital era – nowadays everyone is online and so are enterprises!

Back in the day, businesses relied more on visual advertising since they placed their advertisements in magazines, TV or billboards. Of course, while there was still text included in terms of mottos, headlines and taglines but the focus was more on the visual aspect of brand identity. Photoshoots and product placements were huge and the overall graphic design of any business really needed to be on point in order to reach out and target the proper customer crowd.

Of course, as the Internet ultimately entered everyone’s lives, businesses had to reinvent their whole marketing strategy and find ways to place themselves online.

Hence, website development becomes the next big thing – ask anyone and they most likely will say that the very first thing they do once they decide it’s time to buy a product or purchase a specific service is going online. We search for everything on the Internet – restaurant recommendations, bookstores, clothes, dentist appointments, services, learning courses, job interviews, etc. What’s more, we spend the majority of our spare time also online – with the power of social media people interact with each other (and with brands also) while also getting in touch faster and easier with businesses they like, follow and admire.

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Regardless of whether you own an enterprise website, an SME platform, an LMS or a WooCommerce, you need to showcase your products, brand identity, and mission statement as well as offer useful and well-put information. This way any business can truly provide their customers with exceptional user experience since everyone wants to know more before deciding upon whether to become a regular client or not.

And that’s where having a content strategy comes into place. When we refer to websites and online platforms, we most definitely need content – just imagine visiting a website with no text whatsoever! The moment a user ends up on any platform, they would want to read all about what the company is all about, as well as get to know more about the products and services. In the aspect of content strategy, a business has a lot of planning to do– any type of product descriptions, will there be a blog, how frequently will it be updated, landing pages, email marketing, etc. Essentially, each one of those content types is able to immensely increase the brand’s website’s exclusivity and provide user experience up to the highest standards:

Opting for product descriptions is an absolute must – if you’re owning a WooCommerce store, then including thorough product descriptions is absolutely essential if you want to increase your business’s revenue. You can’t expect people to purchase your items without first ensuring proper information about their characteristics, usage perks and any additional information. Our Enterprise WordPress Agency for Development strongly recommends you dedicate space in your website development plan to descriptions. You may also consider customer reviews under every item.
Blogging is yet another major content strategy – enterprises often opt for featuring a blog section on their website. In it, professional content writers can tell visitors all about the business’s products and services, as well as their expertise. Many believe blogs serve just as lengthy commercials but that doesn’t have to be the case at all – adding value is in fact one of the best things a brand could do in terms of providing an excellent customer experience. Use your blog to offer useful information regarding subjects your enterprise is mastered at. This will ensure your visitors and returning customers would always have a place to go whenever they need to solve a problem or fulfill a need of theirs.
Any landing page is the business’s promotional campaign powerhouse – holidays and promotion periods are perhaps one of the most important times for businesses. When coming up with your next marketing and content strategy, make sure your team focuses its attention on landing pages. They serve as the ultimate roadmap for visiting customers to-be – and ensuring one-of-a-kind landing page content is believed to skyrocket any enterprise campaign, thus resulting in profit and revenue.
Email marketing has proven to work wonders in recent years – having your visitors subscribed to your business newsletter means they’d expect useful and interesting information to land in their mailboxes from time to time. Coming up with amazing newsletter content is yet another way to close the gap between customers and the brand, making the latter more familiar and establishing friendly and trusted communication between both parties.

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Our Enterprise WordPress Agency for Development conducted this list of reasons why having a content strategy is a must and we are certain you’re already able to see its significance. But there’s a reason between deciding on quality content and actually providing one. That said, let’s continue to discover some great tips and useful advice on how to come up with a splendid content strategy that would quickly scale your business.

Coming Up With a Great Content Strategy 101

Much like anything else, conducting a great content strategy could come with some obstacles and hardships. However, fret not as our Enterprise WordPress Agency for Development is here to provide useful advice and handy strategies – we are more than certain they’ll manage to assist you in creating awesome texts for your brand.

Start With a Plan

Engaging in content writing could sometimes become frustrating and overwhelming if there isn’t a plan to follow. That’s why it’s important to carefully come up with your writing and posting strategy.

Think about your main goals, as well as ways in which to best showcase the brand’s overall identity, products and services included. Engaging in compelling storytelling always seems to do the trick – people love reading stories as opposed to plain rigid pieces of information. Create your main content pillars and come up with topics and subjects you’d like to cover more extensively. Opting for a posting schedule is also something our Enterprise WordPress Agency for Development advises you to consider – this way your marketing and content teams can easily plan ahead and distribute quality content frequently.

Have The Search Engines In Mind

It’s a fact that writing content for the web is not the same as creating content for printed media. Search engines are the focal point here as they crawl the web and list and rank websites that provide optimized texts for web usage.

That said, being familiar with SEO fundaments is definitely going to help you in creating outstanding content for your business’s website. Text aspects such as proper spacing, paragraph length, H1, H2, H3, etc. headlines, keywords and links are basic SEO requirements that will immensely help the search engines properly understand what your website and articles are all about and thus position them higher in the result page.

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Having Successful Content Online Has a Lot To Do With Customer’s Search Intent

Since search engines play a pivotal role in any content strategy, it’s important to wrap your head around the idea of search intent. Basically, you need to foresee what would your target audience look for and come up with texts suitable for their needs. Luckily there are hundreds of keyword research tools that immediately come in handy – they list the most searched-for words, phrases and sentences in any particular business niche and give the brand a great idea of what topic to cover next in their blog.

Analytics Are Any Content Strategy’s Best Friend

In order for a business’s marketing and content team to continue offering high-quality content, they need to know how their visitors behave once stumbling upon the website. Google Analytics is a friendly and extremely important tool that is here to guide you through your content’s weakest and strongest points in terms of engagement, bounce rate, traffic, etc. so you can become better and better and use the statistics as a useful roadmap for your next content endeavors.

Ask Your Audience What They’d Want to Read About As Part of Your Content Strategy

Luckily, social media is a great tool when it comes to engaging with your audience and sparking a conversation. When in doubt, opt for a survey – ask your audience what topics would they find interesting and what issues they need to get addressed. This is a great way for both to come up with topic ideas and ensure further content interaction and engagement.

Keep An Eye On Your Competitors

Chances are your business is in a highly-competitive niche. If that’s the case, our Enterprise WordPress Agency for Development strongly recommends you keep an eye on your competitors. Closely examining their content strategy can help you investigate some of your mistakes or even come up with fresh new ideas that your business can implement through its own approach and brand identity.

Don’t Underestimate The Power of Content Strategy in Business Success

We hope our Enterprise WordPress Agency for Development is a good example when it comes to content strategy and providing website visitors with useful and interesting topics of discussion and articles. Our goal for today’s piece was to grant you our experience in content strategizing in hopes of being able to add value to your own business’s plans in the future.

If you have any questions regarding content strategy or website development, we are always here for you – don’t hesitate to give us a call or use our contact form for a thorough business consultation that would serve your enterprise justice. We can’t wait!