eCommerce Personalization in WordPress

If you know a business owner who runs an eCommerce website, then perhaps you are already familiar with their constant struggles to stand out and offer a better customer experience. There’s absolutely nothing peculiar about this – as today’s ever-dynamic and evolving market sets the standard higher and higher, every business should do whatever it takes to meet these criteria. Today we discuss eCommerce Personalization!

Just recently our Enterprise WordPress Agency for Development has covered the topics of Content Personalization and WordPress’s WooCommerce so we thought why not focus on those both aspects of running a business platform? We welcome you today on board as we are about to enter the world of eCommerce Personalization – your mule ticket to establishing a truly successful online shopping platform!

We’ll discuss what exactly eCommerce Personalization is, why is it so important and, in the end, we’ll cover some of the best practices that will guide you on the way. Buckle up and let’s get going!

eCommerce Personalization in The Context of the Online Shopping Platforms

Let’s play a little game, shall we?

Can you name a big and successful brand offering products and services that doesn’t have its own designated place online?

No rush, we’ll wait.

Thought so. Don’t worry, our Enterprise WordPress Agency for Development couldn’t come up with anything either!

Today’s business landscape, most of which is integrated online, has already set the bar high for any business just entering the picture. If you’re not online, then the chances are your enterprise would likely suffer. The reason behind this phenomenon (which quickly turned into reality nowadays) is simply because everyone is online. People found comfort in browsing numerous websites throughout the day, finding the best options in terms of products and services. But businesses soon realized it was not enough to just exist online – with high demand came high expectations.

Customers these days don’t just need a shopping platform; rather, they are in for the experience. With so many businesses being online, people can virtually choose from hundreds of services in order to fulfill their consumer needs. For example, if you wish to buy a certain book, the question is not where you can buy it from but why buy it from a certain online bookstore in particular.

Brands realized that implementing the one-size-fits-all approach doesn’t come in handy when it comes to fulfilling customers’ needs and expectations. Instead, businesses should choose personalization as their ultimate go-to: personalizing and optimizing the platform up to the clients’ standards is perhaps one of the best solutions in terms of satisfaction and success.

What Is eCommerce Personalization?

In our article on Content Personalization, our Enterprise WordPress Agency for Development explained that via specific software developers could personalize the content on any website in such a matter that it serves the customers’ intentions at best. In cases like this, the software takes into mind several criteria regarding the user that helps it pick the most relevant and client-oriented content. In a nutshell, a business that strongly uses personalization has a higher chance of producing sales and leaving a great impression in terms of customer service.

This approach is exceptionally important in eCommerce platforms since the competition is ever so high. With people shopping online all the time, it’s important for businesses to come up with personalized solutions so they can easily and quickly beat the competition and end up with happy and returning customers.

So, in a nutshell, eCommerce personalization aims at finding practices and approaches that allow an online store to showcase dynamic content as opposed to a rigid one. How? By using customer data such as location, personal preferences, browsing history, interests and hobbies, previously looked or purchased items, demographics and even preferred device usage. Today, more and more people go online shopping using their smart devices such as phones or tablets so providing an excellent experience for mobiles is an absolute must.

Why Is eCommerce Personalization Important Exactly?

Relevance is everything when it comes to user experience. Whenever a client chooses to browse through a website, they expect the platform to provide tailored content in accordance with the client’s needs and requirements. If the online store fails at achieving this, it’s quite likely for the customer to leave only to land on a competitor’s website that is personalized and optimized to a great extent. That’s why it’s important for every business to prepare its platform carefully and to make sure it’s able to provide what’s expected.

Even greater practice is when the business manages to deduct what their potential clients might need even before they land on their page. This is a great strategy to provide excellent customer experience right from the get-go. There are customers who are not really sure what they’re looking for but once stumbling upon a personalized eCommerce store, they intuitively know that this is the best place for them.

Marketers all over the world prove the importance of eCommerce Personalization: Their data shows that clients are more willing to make a purchase and return to the platform on other occasions when the business offers personalized and tailored experiences and content. On the contrary, clients who land on not personalized websites tend to direct their needs to other platforms that already achieved their best efforts in terms of personalization.

What Does eCommerce Personalization Bring to the Table for Businesses?

Once we’ve covered what makes eCommerce Personalization important for customers, now it’s time to focus on its benefits when it comes to businesses as well.

Of course, the main benefit has to do with happy, fulfilled and returning customers!

In addition to this, the business benefits incredibly from offering personalized experience:

• Personalization boost sales – an eCommerce store’s main target is to sell its products and/or services. The best way to achieve this is by personalized experience since every customer is unique having their own unique preferences and needs. When the platform is customized and tailored to its client’s needs, it’s able to show them specific items and possible purchases similar to the ones they’ve already made. A good practice for the business is to include recommendations about items frequently bought together or additional products that can further enrich the customer’s experience. In the end, the store ends up making more sales which, of course, benefits the business directly.
• Personalization ensures more returning visitors – every business’s dream is to have loyal and returning customers who always keep the brand in mind. Through personalization, the business achieves brand engagement which is crucial for its ongoing success. When a customer feels understood, well-treated and taken care of, they are more likely to return for frequent purchases and even engage with the brand on social media and via email marketing.
• It allows the business to get to know its clients way better – personalization offers yet another great advantage: Our Enterprise WordPress Agency for Development refers to getting to know your customers better. If a business wishes for growth and success, then being familiar with its clients’ behavior, needs, requirements and wishes is an absolute must. Through all the demographic data in addition to hobbies, needs, interests, etc. the business can come to terms with its customers’ persona which further enables it to showcase and deliver the best-tailored customer experience.
• The personalization really puts a business on the market landscape – we’ve already mentioned that the top-rated businesses in the eCommerce field offer personalization. So if an enterprise wants to really boost its platform’s performance, it needs to focus on personalization. This will help them create a place for themselves in the business landscape, beating their competitors.

How to Boost Your Online Store Performance? We Share a Few Tips on Personalization

Up until now, we’ve already explained what exactly eCommerce personalization is and how exactly it affects both customers and businesses in a very positive and rewarding way.

Perhaps any business owner by now has already decided that personalizing their eCommerce platform is a huge plus and should be implemented right away! But what if they struggle to find out which features exactly need personalizing? Fret not as our Enterprise WordPress Agency for Development is here for you – let’s cover some useful tips on enhancing any platform’s performance.

Start With the Very Minimal – Get on First-Name Terms With Your Clients

Software these days is enhanced enough so that it allows any business to get on first-name terms with their clients. Perhaps you’re already familiar with email campaigns and user profiles: Now, imagine how cool it would be if you set your online store to generate your client’s name everywhere needed instead of them reading the dull “Hello dear user” greeting! Referring to every client by their name is a simple yet incredibly important personalization since this gives the feeling of community and personal relationships. Anyone who feels special in a way is definitely going to have a fulfilling shopping experience.

Including a Feature That Recommends Products Is Also a Must

Whenever a client shops for a certain item in a store, they teach the software what they like and what their taste and needs are. This fundamental knowledge is absolutely essential in eCommerce Personalization – it allows the platform to show and recommend products and services that the customer is likely to express interest in. It’s pointless for all the users to see the same content since every user is unique in their preferences. So including personalized recommendations is a great touch for any eCommerce business.

Rely On the “Continue Shopping” Feature

This feature is a quick and great reminder to your customers to continue right where they left off in their previous shopping session in case they didn’t manage to finish their purchase. Similar to streaming platforms where we can quickly resume the album we were listening to or the show we were watching, the “Continue Shopping” feature allows the client to proceed with finalizing the purchase without them having to search for the desired item throughout the entire catalog. It’s a personalizing feature definitely worth the shot!

Why Not Feature the Store’s Ultimate Best-Sellers List

Showcasing the online store’s best-selling items is a great way to further enhance the customers’ experience – this way they can benefit from the top-rated items and choose accordingly. As a matter of fact, lists like this boost the click-through-rate score allowing the customers to browse the product pages. Essentially, this easily leads to growth in sales.

Including Bonuses and Extra Features for First-Time Visitors

Our Enterprise WordPress Agency for Development has already mentioned how important it is for customers to feel special (because they are) and treasured. A great way to achieve that, as a business, is to show gratitude toward newcomers. Including a bonus, an extra feature or a discount on every customer’s first order is a great way to stimulate sales and ensure returning clients.

Don’t Forget About the Email Marketing

A business can opt for email marketing not only to keep in touch with its clients but to also recommend certain products or showcase new arrivals. It’s a great personalization tactic that ensures both sales and great customer experience since the clients would feel closely connected to their favorite brand.

Include Personalization in Your Online Store Improvements Plan Today

Our Enterprise WordPress Agency for Development is a huge fan of growth and improvements! With that being said, it’s only logical for us to always wish to move forward helping our readers do so too.

Opting for eCommerce personalization is a great way for any business to enhance its enterprise having the client in mind – above all, this is a great way for a brand to achieve success and maintain its high level for the long run. With the help of useful software features, every eCommerce platform can quickly turn into an entirely personalized experience that is here to stay. Begin today!

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