How to Create a WordPress Content Marketing Strategy?

by Vipe Team in WordPress Marketing; Published on 05.08.2021

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In the overwhelming world of digital marketing, creating a content marketing strategy may sound draining. Many online businesses and bloggers do not know where to start and wonder if it is necessary for their website.

The truth is that you most certainly want your WordPress website to be visited and to have traffic. There comes the need for a content marketing strategy. Our WordPress agency for development is here to help you in this hectic process and explain why it is important for your online presence.

What is a content marketing strategy, and do you need one?

Before we create a good content strategy, it is important to understand what it is exactly and why it matters for your brand and website. Our WordPress development agency will love to do that for you so keep reading!

Content marketing strategy is the plan you make to build an audience by publishing regular, well-maintained, informational, inspirational, and valuable content that turns visitors into loyal clients and customers. The crucial element is for the content to be high-quality. Moreover, the content can take different forms.

There are reasons content marketing has become so popular in the past few years. It is cheaper than traditional marketing such as ads in newspapers, TV, billboards, etc., and it generates more leads. It improves SEO, conversions, and site traffic. Moreover, good content can gain the trust of your visitors and increase brand awareness.

Now, on to the question do you need a content marketing strategy? According to our WordPress development company, the answer is that almost any business can benefit from having one. Instead of targeting your audience with paid ads, you can provide valuable information for free! Hence, when they have a problem, they can visit your blog and find a solution. The next time they need a product similar to yours, your website will be the first one to come to their mind.

Our WordPress development agency wants to give you one more piece of advice. You should not hectically create content. It is important to have a strategy – it will give you a sense of direction and confidence and the challenges and obstacles you may experience will seem more surmountable.

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How to create a content marketing strategy?

There are several important steps you have to take in order to create a rocking content marketing strategy. Let’s begin!

Specify your goals

If you do not have clearly defined goals that can move you forward and give purpose to your content marketing strategy, the whole process will lose its value. What you want to accomplish at the end will determine what type of content you will be creating.

Do you want to attract potential clients? Do you want to grow your email list? Do you want more people to stumble on your blog? Seriously what made you (or the professionals you hired from a WordPress development company) build this WordPress website? After you have found the answer, you can move on to the next part of the process.

Analyze your audience

If you want your content to resonate with your audience, you should know the latter very well. You have to understand not only the people you are writing about but also their thoughts and desires. After all, it is no surprise that marketers understand the principles of psychology very well.

Our WordPress development agency suggests developing a buyer persona – a fictional profile of your ideal customer. Think about what they are doing for a living, where they live, what they can be experiencing that needs your help, etc. Understanding your visitors will make your content more relatable and attractive for them.

Decide on the type of content you want to create

Content can take many forms (as our WordPress development company already mentioned above). Depending on what you are trying to achieve and who you are trying to reach, your content can be text, audio, or video.

When creating content as a text form, you can write blog posts, newsletters, ebooks, guides, etc. Usually, blog posts are the classical content when doing content marketing. However, podcasts, aka audio content, are becoming more and more popular among customers. If you or your audience is more into visual elements, try making eye-catching and engaging video content.

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Think about SEO

If you want to make the most out of your content marketing strategy, you should always, at all times, have SEO in mind. This way you, can make sure your website has high traffic and conversions. Nonetheless, SEO has many components you should consider.

The first one, our WordPress development agency will take you through, is the proper keyword research. Keywords are the words people use to search for information on the Internet. If you know them, your content will appear higher in the results, and people will visit you more frequently.

The second one is social media which is an essential part of every marketing strategy. You need to be active on there and post as much as you can. You never know from where a new customer may come. The third and last component of good SEO our WordPress development company will discuss in this article are meta tags in which you should include your keywords.

Start creating

Now that you are aware of all mandatory parts your content should include, you can start creating some for your website. Brainstorm ideas your audience may be interested in. If you are not sure whether your chosen topic is going to bring you traffic, try BuzzSumo. This tool will help you understand what is trendy and searched at the moment.

Create a schedule and track your progress

After you have created your content, think about publishing. A quality editorial calendar is key if you want to stay on top of things – posts, release dates, etc. You should never create something and post it randomly – everything should be planned weeks ahead. For this reason, our WordPress development agency will show three plugins that you can use to plan your content for efficient results.

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SchedulePress is a WordPress editorial calendar that will help you manage your posts and publish them automatically – on a date and time of your choice. Moreover, with its help, the social media sharing process can be made automatic as well. One of its best features is reducing load time and consequently, making your WordPress website faster.

Editorial Calendar will make publishing posts on time a task you will never have to worry about again. Furthermore, it is easy to use – the only thing you have to do is download and install it. With the drag-and-drop interface changing the dates can be done trouble-free.

The last plugin our WordPress development agency is advising you to try CoSchedule. This plugin will make the whole marketing planning process effortless and stress-free. Except for scheduling your blog posts, you would also be able to publish across popular social media platforms. The many premium features make it a lot more than an editorial calendar.

Track your success

Tracking your success is an important part of your content marketing strategy. If you do not know in which direction you are moving, the process may look pointless. Analyzing your strategy can tell you whether it’s working or not, hence you can switch things up on time. One of the best tools to analyze is Google Analytics.

Is content marketing strategy enough?

Creating a proper content marketing strategy will surely bring many benefits to your website and business. Anyhow, it may not be enough for your website to succeed in the digital world. It is a highly competitive place, and customers are becoming more picky and critical every single day.

Therefore, building a professional, user-friendly, and fast working website is a crucial but not an easy task. Do not worry – Vipe Studio, our WordPress development agency, is here to solve this problem. Our WordPress developers build websites of top-notch quality every day. Hence, we can build you a dream website – do not hesitate to contact us!