5 Best A/B Testing Tools for WordPress

by Vipe Team in WordPress Plugins; Published on 01.07.2021

READING TIME: MIN

The conversion rate on your website is of extreme importance. Did you know that every element on your website can have an impact (positive or negative) on it? Well, it can. For this reason, you need to test all of the elements and see what works best. There are many ways to do it, but not all of them are as effective. That is when A/B testing comes in handy.

Our WordPress agency for development has you covered if this sounds too scary. In this article, we will talk about A/B testing – what it is and how it works. After you understand the concept, we can move on to the best A/B testing plugins so you can implement this type of testing in your marketing strategy. Without any further ado, let’s get started!

What is A/B testing, and how it works

A/B testing, also known as split testing, allows you to test different variations of an element on a page to see which one gets a better reaction from your audience and a higher conversion rate.

For instance, you are wondering between two headlines. With an A/B test, you can design two identical pages and put the two different headlines. Then, redirect people to visit and see to which one they react better. Our WordPress agency for development strongly advises you to try it.

Marketers use this technique to test call-to-action buttons, images, copies, fields – basically everything on a page you can think of. This way, they will not have to guess if the page is user-friendly, the customers like it, or if it generates enough conversion.

How to Protect Your WordPress Website From SQL Injection Attacks?

Instead, they can make data-based decisions and improvements. What is more, these tests are easy to run on WordPress and are free! If you are ready to enhance your website’s experience, you can start with A/B testing now.

The best A/B testing plugins

WordPress offers many great A/B testing plugins and services. They are easy to use, meaning that you do not have to be a WordPress developer or have pro technical skills. You only need to install them and start testing. For this reason, we have gathered for you the five best WordPress plugins for doing A/B tests! Below, you can read everything about them.

Nelio A/B testing

The first plugin on our list is Nelio A/B Testing. There is a reason why our WordPress agency for development has chosen to display it on top. Nelio allows you to manage and keep track of A/B tests. It is combined with Heatmaps and is compatible with WooCommerce.

You can do everything from your WordPress dashboard. Nelio can help you improve landing pages, create better content, test headlines, test themes and menus, and many more things! It will take your website to the next level in no time.

MonsterInsights

This plugin is known as the best Google Analytics plugin. However, in this case, we will be talking about another of its great features. MonsterInsights lets you connect your website with Google Optimize – a free-to-use A/B testing tool by Google.

Implementing Google Optimize may be a challenging task for some. Therefore, our WordPress development agency recommends you MonsterInsights. With its help, you can install it with ease. Google Optimize is ideal for small and medium-sized businesses that want something affordable but still need powerful testing.

Why Get Into WordPress Development: Explained

Split Hero

Split Hero is great for someone in need of a simple and user-friendly A/B testing tool. It works perfectly for both freelancers and big agencies. Again, there is no need to have the skills WordPress developers have. What you need to do, is to install it.

You have to select up to four variations of a page you want to test and the conversion page in a campaign. Split Hero identifies if the user is old or new. Based on that, it will redirect him to either one of the variations including the campaign, or to what they have already seen. Its simplicity and effectiveness, make it a great split testing tool.

Optin Monster

This plugin is often called the best lead generation plugin. With its help, you can create many types of opt-in forms such as lightbox popups, floating bars, etc. What is more, Optin Monster offers a great A/B testing tool you can take advantage of.

You can split test your campaigns to learn what your customers react better to and consequently, what converts better. Using Optin Monster’s drag and drop popup builder, you can create a variation from the original and test different content, styles, layouts, headlines, etc. With this plugin, your digital marketing strategy will be in top-notch shape.

Marketing Optimizer

Everyone loves a free plugin that works well – our WordPress agency for development included. That is why Marketing Optimizer is the perfect solution if you want to implement split testing, yet you are low on a budget.

6 Best Live Chat Plugins for WordPress

You can A/B test anything on your website by using Marketing Optimizer. That includes overlays, landing pages, headlines, images, call to action buttons – whatever you can think of! It even has free templates you can include to improve conversions and attract more visitors. Because of all that, our WordPress development agency strongly recommends it.

Which A/B testing tool you should consider?

As our WordPress agency for development said many times already, A/B testing is ideal for improving your digital marketing strategy, getting higher conversion rates, and attracting more customers, allowing them to have a great user experience.

However, the variety of plugins you can choose from to implement split testing can be overwhelming. Therefore, you should consider your needs. Do you want to pay, or do you prefer a free plugin; do you have specialists to help you, or are you doing it yourself? When you answer every question, you will be able to make the right decision. All of the plugins are amazing. You can try one, and if you do not feel satisfied, you can switch to another one.

It is no secret that professionals who are skilled in developing WordPress websites will be the best to ask for advice. Like the ones in our WordPress agency for development! With their strong work ethic and many years of experience, split testing will be an easy task, and your website will be the best one on the market!