5 Tips for Optimizing WooCommerce Conversion Rates

by Supriyadi in WordPress Marketing; Published on 07.06.2021 Last updated on 11.06.2021

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Building a successful eCommerce store should never have to be a difficult thing for you. However, you need to do some preparation steps for optimizing your WooCommerce store. In this article, some of our experts from our WordPress development agency are going to share with you some useful tips on how you can optimize your WooCommerce store easily.

Following some of these easy tips can help you boost your sales and conversion rate in your WooCommerce store significantly. The higher the conversion rate you have in your store will mean the more profit you will get from your store. If you still have some questions about these tips, you can always call us at our WordPress development agency now. We will be happy to answer any of your questions now.

1. Optimize your product pages

This is the first thing that we always do with our clients’ websites from our WordPress development agency. There are several things that you can do, so you can optimize your product pages. You can consider using breadcrumbs for helping your visitors find any products easily.

Don’t forget to use SEO-friendly titles which will be contextual, enticing, and also keyword-rich. These titles can be used to boost the overall ranking of your website on the search engine. You also need to use the best images with the best quality, especially when you want to attract visitors to your store. our WordPress development agency can help you create high-quality images for your store.

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2. Use the right pricing strategy for your store

Our experts at our WordPress development agency recommend this tip for our clients from our WordPress development agency. Wrong pricing will turn off your customers’ intention for buying any products from you. You can check and compare some other competitors by looking at their prices. By comparing your price with their prices, you can find the best price for your products. You can also offer some free trials or demo for attracting customers to your store. Don’t forget to highlight all stand-out features from your items, so your customers can be interested in buying your products.

3. Use a mobile-friendly theme for your website

If you want to boost the performance of your website, you may want to take a look at this tip. When you are using our service at our WordPress development agency, we are also using the mobile-friendly theme for all of our clients’ websites. Mobile-optimized stores usually have a better conversion rate than a regular static website.

You can speed up your eCommerce store by minifying the code and also compressing the images in your product pages. Some popular plugins can be used for doing these jobs, for example, A3 Lazy Load. According to our experience at our WordPress development agency, Google is using your mobile-friendly design as an important signal for determining the overall ranking of your website.

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4. Reduce cart abandonment rate

This is another important thing that our WordPress development agency always recommends to our clients. You can use good cart abandonment software for helping you follow up on some lost customers. You can also track abandoned carts from your customers easily. Once you find out the overall cart abandonment rate on your website, you can optimize it by doing some efforts, for example, use coupons, allow guest checkout, offer multiple payment options, eliminate any surprises during checkout, and also use exit-intent popups.

5. Share your eCommerce site to social media channels

Our experts at our WordPress development agency are also using this strategy for boosting the performance of our clients’ websites. If you want to grow your website or eCommerce store, you may want to share your website to some of your social media channels, such as Facebook, Instagram, Pinterest, etc. By sharing your website, you can get access to some potential clients from these channels.

You can also build social proof for convincing customers. Likes or Followers on your social media channels can be used to show the credibility of your store. Don’t forget to do A/B testing for finding out the most effective and efficient social media channels for promoting your website to your potential customers. Different niche markets may have different effectiveness rates on different social media platforms.

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