8 Reasons That Make WordPress the Preferred CMS for Digital Publishers

by Vipe Team in WordPress Development; Published on 09.03.2022

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Any big publisher knows that, nowadays, people prefer to pay for online content rather than print subscriptions. This is totally understandable, given the fact that the landscape of news creation and consumption has fundamentally evolved in recent years.

As more and more enterprise organizations are investing in digital newsrooms, our WordPress Agency for Development understands that a contemporary approach to content creation is not a luxury, but an absolute necessity.

A high-quality CMS solution for digital publishers should serve to greatly enhance editorial workflows. Not to mention that a digital newsroom still has to compete against other substantial sources of news such as TV and social media.

Enter WordPress – the most popular content management system in the world and the number 1 choice of enterprise-level digital publishers. Of course, there is solid reasoning as to why WordPress is the preferred CMS by so many huge media companies.

Our WordPress development agency reminds you that, in its heart, the platform is a scalable publishing software that provides both efficiency and consistency. This, in turn, helps large-scale organizations attract wider readerships and increase their online revenue.

Success doesn’t come easily within the highly competitive news sector. One of the most critical aspects that can pave the road to success, though, is the streamlined production of engaging and timely content.

Thankfully, WordPress website development is constantly evolving to meet all of these high demands. The CMS can be used by media and publishers to overcome many of the practical, technical, and logistical roadblocks they face on a daily basis.

Through an intuitive content management system that is robust, pragmatic, and highly configurable, digital publishers have the opportunity to further expand their reach and define new industry trends.

This is why, in today’s article, our WordPress agency for enterprise is going to share 8 reasons that make WordPress the perfect CMS for publishing powerhouses. Let’s go and see what this powerful platform has to offer in the fast-paced world of digital publishing!

WordPress Is the Go-to Choice for Media and Publishers: Here’s Why

Day after day, WordPress is cementing its stellar reputation as the dominant solution for global digital newsrooms.

WordPress developers all around the world (including the ones from Vipe Studio) are working tirelessly to ensure that the platform has what it takes to provide an unrivaled experience for readers and content creators.

Read on to find out just what makes WordPress the go-to choice for digital publishers that need a scalable online-based system that can cater to the dynamic nature of their work.

1. Speed up of Newsroom Workflows

The reporting of breaking news requires great speed and agility. This explains why editorial teams are always looking for ways to shorten the time between an event and the publication of a story.

Why Do You Want to Use WordPress?

In this regard, our WordPress Agency for Development believes that moving to WordPress can be really freeing for news publishers since the platform allows for hours of monotonous manual work to be removed instantly.

We know that one of the most time-consuming operations in newsrooms is picture processing. As necessary as this kind of work is, it can simply take too much time to complete. Typically, images must be tweaked and adjusted for the various platforms where the narrative appears (for instance, desktop, mobile, AMP, social, etc.).

Thankfully, with the help of WordPress (and some smart programming that WordPress developers can do especially for your specific needs), editorial teams may benefit from handy features, such as sophisticated picture cropping and auto-thumbnailing.

Of course, images are only a small portion of the complicated newsroom workflows. This is not a problem for WordPress, though, as the system’s entire publishing experience is top-notch and can’t be surpassed by anything else on the market.

Thanks to the intuitive and simplified user experience the platform offers, content creators may develop, edit, approve and evaluate their work in a matter of minutes. Our WordPress development agency can assure you that this is a huge advantage. Remember that other pricey proprietary CMS solutions can actually slow processes down (because of complex and confusing functionalities) instead of speeding them up.

2. Integrations for Enterprise-Level Organizations

News publishing websites are typically run by enterprise-level organizations. This means that they can’t function in isolation. They need to communicate with other platforms on a regular basis (as this is the nature of dynamic enterprise ecosystems).

Examples of different platforms that are essential for any newsroom proper workflow include internal systems like CRMs and marketing tools. Our WordPress development company is also aware that news sites often use front-facing apps such as weather updates and stock data, as this kind of information is crucial for any reputable news publisher.

WordPress offers a vast ecosystem of plugins, integrations, and bespoke applications that can be easily and seamlessly integrated with the CMS via REST and GraphQL APIs. The WordPress developers from Vipe Studio use the API functionalities of the system to construct decoupled apps that surface information across all channels. This is especially beneficial for news publishers with several sites.

3. Scaling for Huge Volumes of Traffic

Major traffic swings are the most difficult thing to foresee within the news publishing industry. You can’t know for sure when a piece of content might go viral, but when that happens, you must be ready to expand quickly to manage the surge in traffic.

High traffic demands can be successfully met by a robust platform like WordPress. For example, our WordPress agency for enterprise does advanced technological optimization to ensure that the news publishing websites we build are ready to be scaled beyond any limitations.

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CDN installation, load testing, caching, real user monitoring (RUM), and code review are among the best practices that expert WordPress developers use to create world-class news publishing websites. From a scalability standpoint, WordPress is built to accommodate tens of thousands of logged-in users at a time, so you’re already off to a good start.

4. Marketplace for Plugins

Of course, not everything within the news industry is enterprise-level. There are niche publishers, too, and they seldom have the means to create their own IT solutions. Enter the WordPress plugin marketplace, which is practically invaluable for niche publishers. With over 57,000 plugins and 8,000 themes to choose from, there’s a solution for practically every company’s needs.

In this regard, our WordPress Agency for Development can bring your attention to Newspack – a Google-funded specialist publishing initiative. This initiative provides high-quality frameworks for publishers, enabling them to create outstanding digital experiences. You’ll be able to build great things with little effort and, what’s more important, without having to start completely from scratch.

Although initiatives like Newspack normally necessitate some custom development work, they are still a viable choice for publishers with low resources and simple publishing requirements.

5. Forget About Vendor Lock-in

One of the biggest advantages of using WordPress for media and publishing websites is the open-source nature of the CMS. This means that for any project need you might have, you can find a large community of WordPress developers who are ready to take on any challenge.

Unlike proprietary systems, WordPress does not bind you to a single company or developer. If you’re unsatisfied or want to change directions, you can easily hire someone new without much of a hassle.

WordPress can also be very cost-effective because it avoids the upfront license expenses that are sometimes required with vendor-specific systems. As a consequence, the overall cost of ownership is lowered.

6. Multisite Capacity

Launching a new vertical is one of the most effective methods for specialist publishers to establish new revenue streams.

In this context, our WordPress development agency believes that the Multisite feature of the platform can be an excellent option for site owners who want to administer several websites from a single WordPress installation.

7. Content Customization and Audience Segmentation

Audience ownership is crucial when it comes to creating a successful online community, and our WordPress agency for enterprise understands that better than anyone else.

Audience segmentation of your readers is a must if you want to produce personalized content. This practice will also enable you to establish distinct user journeys for each group.

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The good news is that WordPress makes all of these essential customizations very simple and straightforward. For example, WordPress will allow you to build a unique user experience for visitors based on their subscription status.

Professional WordPress developers can help you create bespoke layouts that encourage first-time visitors to take a certain action (e.g., sign up for a newsletter).

Alternatively, for recurring visitors, you’ll have the option to provide personalized content that prompts them to upgrade (e.g., to access premium features).

8. WordPress Allows You to Create Native Newsletters

Can sending a newsletter be as easy as posting an article on your blog? Well, with WordPress, the answer to that question is a definitive “Yes!”. Whether you go for a pre-existing plugin or you opt for a custom solution, WordPress has the needed functionality that allows you to compose and publish your newsletter from within the platform.

Our WordPress development company believes that native newsletter creation in WordPress can really aid the workflow of media and publisher organizations. The CMS has the potential for all of the newsletter functionality that most digital publishers will ever want, including callout cards, author bylines, and social embeds.

Choose WordPress for Your Digital Publishing Needs and Get Ready for Success!

As you can see by now, WordPress is a comprehensive digital solution that can cater to the specific needs of businesses of all shapes and sizes, including enterprise-level media and publishing organizations.

Our WordPress Agency for Development can assure you that WordPress may be tailored to meet your business needs, whether you’re a huge news media company or a specialist niche publisher.

You should know that WordPress is also significantly less risky than paying for a proprietary CMS. In addition to that, the platform is far more user-friendly than complex enterprise alternatives that can be found on the market.

Remember that when you use WordPress to create your publishing website, you get the best of both worlds. With it, you’ll have the freedom to design a completely customized digital solution, as well as the peace of mind that comes with knowing you’re working with the most reliable and trustworthy CMS on the market.

Our WordPress agency for enterprise believes this is a total win-win in every possible aspect. And if you’re on the lookout for a world-class web development company that can build a high-quality news publishing website, you’ve come to the right place!

Vipe Studio is a specialized WordPress agency that focuses on creating complex enterprise-level projects. We understand the specific challenges that media and publishers face in their day-to-day work, and we have the needed technical expertise to offer the most advanced and innovative solutions.

Send us your inquiry so we can start working towards our long-term partnership!