5 Tips for Designing Your WordPress Landing Page

by Supriyadi in WordPress Design; Published on 23.02.2022 Last updated on 26.08.2022

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A landing page is one of the most crucial things for your business. If you want to grow your business online quickly, you may need to create a good landing page for displaying your offer. A good landing page can be used to attract and convert more leads through your website. In this article, our experts from our Enterprise WordPress agency for development will share some great tips for designing your landing page. We are also going to share some behavioral design tips that will be useful to influence your customers’ behaviors effectively. It can be used to form a successful marketing campaign for your business.

Before we are going to dive into these tips, we are going to discuss the two most popular landing pages based on our experience at our Headless WordPress Development agency. These two broad categories include the Lead Generation landing page and the Click-through landing page.

The lead generation landing page can be used to collect users’ data, including the contact details. On the other hand, the click-through landing page is usually structured to deliver immediate sales and subscriptions.

And since you know the two different types a landing page can be created for, let’s learn about the design principles that you should follow if you want to meet your expectations.

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1. Keep things as simple as possible

It is more than important for you to keep everything simple. Based on our experience at our Headless WordPress Development agency, many customers usually love the minimalistic design on any landing pages that they visit. If you want to leave a good impression on your customers, you may want to keep everything as simple as possible. You only have about a few seconds to leave an impression on your customers. If your customers love what you have on your landing page, they will be happy to buy any products or services from you.

2. Don’t put too many CTAs and links on your landing page

If you want to achieve success with your landing page, you may want to consider this tip from our WordPress development company. A landing page should only target one single goal. You may want to limit the total amount of CTAs and links on your landing page. You have very limited time to engage with your visitor. You need to understand that multiple links or CTAs can be very complicated for your customers. The more you focus on your landing page, the higher the conversion rate you are going to have from your website.

3. Stay above the fold

Based on our experience at our Headless WordPress development agency, this is an effective tip for you who want to boost the conversion rate from your landing page. Staying above the fold means that you don’t want to put a lot of ads and unnecessary things on the above part of your landing page. The top half of the front page of your landing page needs to contain all the necessary information and offers that can be used to attract your customers’ attention. Some of our clients from our Enterprise WordPress Agency for development are using the CTA buttons that are located above the fold location.

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4. Create a user-friendly design

Creating a user-friendly design is a must for our WordPress development agency for the enterprise. Designing a landing page with your own preferences in mind will never be a good idea for you. Different users may have different likes, so you may want to do deep research for finding the best design for your users. Your landing page needs to be user-friendly, so all of your customers can find any of their needs from your page easily. The easier it is for them to find any important information, the higher likelihood they are going to convert from your landing page.

5. Focus on trust

Based on our experience at our Enterprise WordPress agency for development, trust will be another important thing for your landing page. If you can ensure that you can increase the trust of your customers, you should be able to boost the overall conversion rate on your landing page. You can use some features, such as SSL certificate, user reviews, trusted brands, etc for creating trust among your customers. Don’t be shy about showing all of these reviews to your customers because they can be used to demonstrate trust from your customers.

Designing a landing page for high conversions in mind needs a professional touch. That’s why our WordPress development agency is always ready to jump on a call and discuss your landing page idea. So, don’t hesitate to contact us if you need any help!

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