5 Reasons to Use Pillar Pages and Topic Clusters in WordPress

by Vipe Team in WordPress Marketing; Published on 19.09.2022

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A pillar page is a key piece of content that introduces the major subject pertinent to your website and leads to more in-depth subtopics. Pillar pages can be thought of as a table of contents. The purpose of a table of contents (TOCs) is only to link certain chapters that address a subject in more detail. Perhaps the best SEO tactic for websites looking to enhance user engagement and traffic is to employ topic clusters.

By combining relevant sub-topics that contribute to a single subject, a topic cluster content strategy enables you to arrange material. Also, pillar pages are what drive subject clusters. This tactic may significantly enhance the visitor experience, increase website traffic, and boost rankings. In today’s article, our WordPress development agency got you the top reasons to utilize pillar pages and topic clusters in your WordPress website. Let’s see them!

1. Topic Clusters Benefit SEO

The streamlined site structure is one of the main advantages of topic clusters. This makes it easier for Google to discover your pillar content and the associated topic clusters. This is significant since search behavior has changed over time.

One of the main benefits of subject clusters is that the site structure is simplified. The subject clusters that match your pillar material are easier for Google to locate this way. Because of the changes in how people search, this is crucial. People prefer to ask queries that begin with the words “why” and “how” rather than entering keywords into Google. Since this trend has changed, search engines like Google have adjusted their search algorithms to reflect this. More pertinent content based on subjects is now visible to users when they search.

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2. You May Find It Simpler to Rank for High-Volume Keywords as a Result

Pillar pages cover a wide range of connected topics and use CTAs to connect them. Users will focus their searches to locate more content that is connected as they get more familiar with the information on your pillar page. This implies that users will stay on your website longer and explore a wide range of topics without leaving. Backlinks to pillar pages come organically as well. This raises the PageRank of your content in search results. Our WordPress development agency advises you to use your pillar page to internally link to other pages in your cluster to improve their rankings after your page’s domain authority improves.

3. Using Pillar Pages Can Make Site Structures Better

Google’s algorithm does not independently crawl each page of a website when it crawls it. Instead, it examines several pages simultaneously to see how they connect to one another. Google’s algorithm takes into account more than simply specific web pages on your website in order to grasp your content.

The relationship between each page and other content pieces is considered. When there is a lot of content, pillar pages group related topics and provide a hierarchical map. To achieve consistency, pillar pages assist you in building a hierarchical listing of several connected pages. Google can understand the subject matter knowledge of your website when the information is organized and it is clear to Google how one piece of content on your website relates to the others. Site structure can be improved by using pillar pages, but if you’re having trouble, consider contacting our WOrdPress development agency for Enterprise.

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4. Using Topic Clusters Makes Content Creation Easier

This preparation is not just for your writing. Your content development process is made easier by it. Content creation becomes a just-in-time process if you have no idea what you’ll be writing about next week, let alone next month. When you are aware that your subject cluster requires you to address 24 distinct sub-topics, it is much easier to develop more thorough content briefs, engage in creative endeavors, and give priority to the development of content units. The process of producing content may be easily outsourced, and you take on the role of managing your suppliers. As a consequence, you invest more time in generating content and less time brainstorming ideas for new material.

5. Increases User Satisfaction

Do you ever go to a website only to read an article on a certain subject and find that it’s the only one there? It’s annoying, especially when the article provides insightful or high-quality information. The majority of visitors anticipate finding further relevant stuff on the website. The user experience suffers when they don’t, which is detrimental.

First, the futile search procedure that the majority of users go through on the website increases their bad experience. In addition to wasting time, they are unable to locate the desired material. Google and other search engines are likewise true of this. It’s necessary to make a pillar page while developing topic clusters. Links to every piece of linked content are found on the pillar page. The visitor does not lose time seeking it because they view all the relevant material.

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Structure Your Content and Rank Higher!

Our WordPress development agency’s experts hope these reasons will make you consider using pillar pages and topic clusters to make your WordPress content more structured and rank higher on search engines. For more WordPress tips, keep reading our blog!