2 Ways to Visualize Your WordPress Site Followers: Analytics and Mailing Lists (Part 1)

The kinds and number of visitors on your site decide what direction your website will eventually take, and how much more traffic and followers you can generate. Thus, it makes sense to figure out these statistics about your website followers, and today, like your preferred WordPress agency for development, we’ll be taking you through two ways to see the followers of your site in part 1 of a guided tour.

Why Would You Need To See Your Followers?

The analysis of your website followers will yield valuable insights about your audience and your content, such as the number of people and the platforms they use, their devices and browsers, where they’re from, and your most popular pages.

It stands to reason that you can use this information in all the ways that lead to greater visibility, a better site UX and eventually, more revenue. So, this time, we’ll look at two ways that you can view this information about your WordPress website.

1. Analytics

Analytics can generate data and give you a comprehensive understanding of your visitors. The preferred way to do this, of course, is Google Analytics, which can tell you a lot about your audience – but also can be a bit of a challenge to set up, especially if you’ve never dabbled in analytics before.

A much more friendly option is MonsterInsights that works well with WordPress and can be ready to go before you know it. Once MonsterInsights is activated, it’ll begin gathering the data, and the analytics can soon be viewed in the dashboard itself. For more details on your visitors, select ‘Insights’, then ’Reports’, and a screen with in-depth data will appear. Here, you can choose to drill down and understand such things as the devices used by your visitors, their countries of origin, who sends most of them your way and to which pages, how far down they scroll, and lots more.

Selecting ‘Publishers’ at the top will give you the complete report. Together, these reports give you all relevant insights on your available date.

2. Email Lists

Mailing lists do of course help your online brand and business growth, but they also can tell you a lot about your WordPress followers. To get started, you’ll need to get an email marketing service like, say, ConstantContact which works great for a newer business. You might at this point want to take a step back and note that firstly, your actual email newsletters need to be well-crafted before the list is created.

Logging into your account with ConstantContact begins the process of creating the email list. Selecting ‘Contacts’, and then the tab of the same name gives you an overview of your mailing list and information about the followers. And it doesn’t end there – once the emails start going out to the list, you’ll get engagement data about the subscribers, such as those who click on links or reply to your emails.

While this process we discussed applies specifically to ConstantContact, other competing tools also use a similar process. Regardless of which method you opt for, it goes without saying that it’s often far more convenient to delegate the process to a reputed WordPress agency for development, sit back, and watch the data roll in.

Understanding Your WordPress Followers

That concludes part 1 of our series on viewing and understanding your WordPress followers, and hopefully, you’ll find these methods useful. In the next part, we’ll discuss two more contemporary alternatives to the ones we saw today. So, until then, Vipe Studio is signing off – stay safe, stay informed, and stay WordPress-ing!

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