WordPress Stores: Strategies to Increase Your Conversion Rate in WooCommerce

by Vipe Team in WordPress Development; Published on 27.01.2023 Last updated on 26.05.2023

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Our Enterprise WordPress Agency for Development is asking you: Do you, by any chance, own an online store? If that’s the case, then perhaps you’d certainly want to find out how exactly to increase your conversion rate!

In this day and age, everyone is aiming at establishing a place for themselves online, especially businesses. Long gone are the days when just owning a pristine physical location would do the trick – nowadays people are glued to their phones, always willing to engage in a quick search regarding a wide variety of desired products and services. With that, it’s only natural for enterprises to go to great lengths in terms of having online platforms – essentially, that’s where WordPress developers come into the picture.

But reality often shows us that simply owning an online platform doesn’t do the trick, especially when we are referring to long-term success. In the case of WooCommerce websites, there is a multitude of other requirements and aspects of the online presence that need to be taken into account. One of them certainly is the conversion rate – a metric that ultimately shows us how well indeed we’ve managed to create and maintain our platform so it successfully turns visitors into customers.

In today’s article, our Enterprise WordPress Agency for Development would like to tell you all about WooCommerce conversion rate – we’ll explain what exactly this metric represents and we will also include useful strategies that can help any business boost its sales through finalized purchases and sales.

Stay tuned and let’s get down to it!

What Exactly Is Conversion Rate and Why Does It Matter So Much in the Context of WooCommerce platforms?

As we’ve already mentioned, the conversion rate is a metric that showcases the percentage of website visitors that have actually completed a certain action. In a nutshell, the increased conversion rate has the potential to outline the success (or downfall) of a business’s overall strategy, website development included.

When we refer to WooCommerce platforms, we have enterprises selling products and/or services. That said, the conversion rate in this scenario would be the number of visitors browsing through the website and ending their session by finalizing a purchase since that’s the platform’s ultimate goal. A retail business, for example, measures its profits and success exactly through sales – whenever a visitor quickly turns into a customer, it’s safe to say that the enterprise has managed to reach its goals in terms of investments, customer experience and boosting revenue.

Choosing WooCommerce Is Closely Connected To Increased Conversion Rate

In today’s digital world, in order for a business store to be successful, it needs an outstanding platform whose goal is not only to represent the brand’s identity but to also be able to provide impeccable customer service and experience. Those would then make it easier for every visitor to quickly come to terms with the platform and finalize their purchase in no time.

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How are they achieved exactly? Through structure, functionality, scalability, useful integrations, user-friendly design and intuitive approach, all combined with great SEO and marketing strategies. Luckily, WordPress’s WooCommerce plugin represents just that and is by far one of the most preferred and frequently chosen solutions for creating online stores.

With the power of WooCommerce, businesses and developers can easily opt for:

Scalable platforms that can easily adapt to increased volumes of traffic – can you imagine how horrible a sales campaign may go if the platform fails to withstand the increased amount of visitors all at once? During peak periods such as holiday seasons or promotional campaigns, the online store should be able to take huge amounts of user queries and requests. If the platform is not scalable enough, people would find it hard to finalize their purchases – that then leads to a decrease in profit and revenue and easily dooms the entire campaign.
Extra security which is vital – WooCommerce and WordPress, in general, are well-known for their elevated security levels which is crucial especially when the enterprise is dealing with customer data and payment information (as the case with online stores).
Tons of personalization options – certainly, one of the main reasons enterprises openly choose WooCommerce is because the plugin allows them to truly outline their brand identity through tailored solutions and hundreds of personalization options.
The plugin allows impeccable support and maintenance – online stores are ever-so-dynamic platforms in constant need of support and maintenance. Since WooCommerce is so widely used and an integral part of the world’s most popular CMS, it’s frequently updated, secured and optimized. This allows developers and businesses to rely on outstanding service free of bugs, security breaches and overall malfunctioning.
Custom UI/UX experience is always an option – giant enterprises often prefer custom web development when it comes to showcasing impeccable platforms. WooCommerce is completely custom development-friendly and allows developers to come up with dazzling designs and elevated customer experiences that would live up to any client’s high standards.
Payment gateways and affiliate programs are an integral part of WooCommerce – the plugin allows developers to come up with a multitude of payment options suitable to various clients’ needs and preferences. In addition to this, directing our focus to affiliate marketing strategies is a proven revenue approach that has proven to work wonders.

Our Enterprise WordPress Agency for Development knows for a fact that this list could go on and on – WooCommerce is an entire universe filled with benefits and advantages! For now, we believe you’ve managed to grasp the idea of why this plugin is usually the number one decision enterprises make in terms of opting for successful online stores.

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conversion rate

And now, off to the conversion rate. With a platform so scalable and functionality-friendly, how can businesses and WordPress developers benefit from its numerous advantages in order to increase the conversion rate and boost sales? Let’s find out!

Discussing Successful Conversion Rate Strategies That Can Help Businesses Boost Their Revenue

At last, we’ve reached the desired destination – let’s discuss some useful conversion rate strategies, shall we?

Usually, when we talk about conversion rates, we also include marketing, ads and the whole creative process somewhere in between. Of course, thanks to implementing successful marketing strategies, every brand is able to showcase its goals, and mission statement and adequately present its products and services.

However, reaching successful conversion rate results doesn’t always have to do with coming up with great marketing creative. More often than not, it’s the way we choose to construct and optimize the WooCommerce platform in general. And this is what we are going to discuss exactly – our main goal is to bring the focus to the web development process and share with you some useful strategies that can certainly increase your business’s CR outside of marketing. After all, the main goal is encouraging customers to finalize their purchases, right?

Have You Thought of The Best Ways to Present Your Products and Services?

When we are referring to WooCommerce platforms, we absolutely cannot miss the way businesses and developers choose to showcase their catalogs.

Including great content that successfully manages to describe a product in question is definitely a great go-to strategy for helping the customer in their decision-making process. The more details they are able to find, the easier it would be for them to make up their mind and decide upon purchasing. Besides, content that is SEO-friendly and optimized essentially has the potential to further enhance the CR.

Another useful content-related tactic is featuring FAQs – on the one hand, you can easily research some of the most common questions and include them to help your clients-to-be gather some useful insights; on the other, sectioning the content in such a manner also tremendously helps the SEO of the website.

Grant Your Customers a Piece of Mind – Consider Featuring Return Policies

The FOMO (fear of missing out) is peaking behind every corner and it has certainly managed to influence the way people shop these days. With so many options and competitors out there, it’s only natural for clients to consider and reconsider their purchases. So it’s important for a business to grant them a piece of mind by including return policies.

This way you ensure your customers they can return the purchased item – what’s more, you’re able to gain their trust since they’d feel even freer when it comes to buying your products. Make sure you dedicate a page in your WooCommerce where it’s clearly stated how and under what circumstances could people return items.

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Your WooCommerce Needs to Be Incredibly Easy to Navigate

Navigation is indeed key when it comes to conversion rate – sure, the majority of times visitors land on the website and begin exploring, but what if a potential customer ends up on the platform searching for a specific item? The quicker and easier they manage to find it, the higher the chance is for them to buy it.

Essentially, that’s how impeccable navigation helps businesses increase their conversion rate – in today’s fast-paced world, nobody has time to search for whatever endlessly. They could easily find it elsewhere.

Think Of a Dedicated Place for Testimonials, Reviews and Feedback

Back to the competition subject – in a sea full of businesses (yes, in that particular niche!), why would a person buy exactly your product or service? They as well might need proof of the quality or exclusivity!

Including a dedicated space in your WooCommerce for testimonials, reviews and feedback from other customers might as well help your current ones make up their minds and finalize their desired purchases. Essentially, building trust and strengthening the bond with the audience is one of the best ways to enhance the conversion rate.

Make Sure Your Customer Support Is Up to the Highest Standards

Opting for a chatbot that is always there to meet your client’s requests and forward them to a team of experts will certainly add value to their overall customer experience. This way the team could quickly and easily address any client’s problem or question and solve it in a minute – this way the visitor could continue with their shopping session undisturbed.

Don’t Forget About the Content Personalization

We’ve talked about the importance of Content personalization through machine learning – in a nutshell, that’s software that manages to thoroughly investigate visitors’ behavior patterns and interactions with the website and foresee what content, products and services to recommend in terms of relevance. Of course, this strategy ultimately has the potential to increase the conversion rate since it saves time and leads to elevating the customer experience.

Pay Attention to Increasing Your Business’s Conversion Rate by Optimizing the WooCommerce Development Process

Our Enterprise WordPress Agency for Development hopes today’s article has managed to shed some light on the conversion rate question. It’s indeed a very important aspect of WooCommerce’s success in terms of revenue and boosting sales.

Outside of coming up with great marketing creative, our team advises you to pay some extra attention to the way your platform’s been constructed and maintained – if done correctly, your business could certainly increase the conversion rate metric and head to the stars!