WordPress Development Is Fundamental – But What About UX/UI Design?

by Vipe Team in WordPress Design; Published on 18.05.2023 Last updated on 26.05.2023

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In the context of wholesome web development, UX/UI design is extremely important.

Ah, online businesses – once the clients realize the importance of establishing a one-of-a-kind platform, they begin searching for the best possible solution. The ones who aren’t familiar with website development’s long list of quirks perhaps try to create a product on their own; others, who are well aware of the expertise such an endeavor requires, opt for professional web development services.

This article’s goal isn’t to persuade you why one approach is better than the other – its goal is to focus on another aspect of website creation that often stays in the corner up until the moment its absence begins to raise certain concerns. So our question for today is: What about UX/UI design?

Our Enterprise WordPress Agency for Development has plenty of website development projects under its wing – be it enterprise or SME platforms, huge eCommerce stores, websites for education or media and publishers, you name it and we’ve probably touched upon the subject at some point throughout our career as dedicated WordPress experts.

But little do our clients know that our expertise doesn’t stop there: In order for a website to be fully functional and live up to everyone’s high standards, it needs more than outstanding architecture and impeccable development solutions. In times when people spend the great majority of their time online, it’s the things they see and perceive with their senses that add up to the overall success of any business. Essentially, UX/UI design does just that – it helps enterprises dazzle their crowd by providing a unique experience in terms of performance, speed, navigation and functionality.

And since our company offers full-fledged services, we are confident enough to address the matter of UX/UI design’s importance – join us today as we are about to discuss some of the good and bad practices, as well as explain why the latter could truly doom your business’s entire conversion and scalability.

It’s What We See and Experience That Shapes Our Entire Perception

Of course, the way a website or an application functions is essential both for conversion and trustworthiness but here’s the thing – customers oftentimes find themselves in awe when it comes to how a certain platform looks and feels prior to them using it. Essentially, your website’s design and ease of use are the very first impression your business makes in the online world.

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Let’s investigate a quick example here – say you’re in search of the perfect pair of shoes. As you’re conducting an online search, you stumble upon a business that promises the best quality products for every occasion and taste. You think: “Hey, that was quick! Now I’ll be able to purchase a truly outstanding pair!” However, as you land on the platform, you discover in horror that the website is all over the place, without you standing any chance to actually make your way toward that desired shopping cart.

Our Enterprise WordPress Agency for Development can easily predict how things will work out – in situations like these, customers would be quick to leave your business’s website for good. The reason? In a sea full of competitive enterprises, no one has a good reason to waste their precious time trying to figure out how to navigate through your website.

UX/UI Design Is What Helps Your Platform Stand Out

As we’ve already mentioned, good UX/UI design helps your business tremendously – in a nutshell, it’s essential for visitors and customers to be able to easily navigate the platform and effortlessly use its numerous functionalities and integrations.

So What Are Some of the Good Practices When It Comes to UX/UI?

First and foremost, you need to know who your potential customers are so you can carefully consider the best UX/UI solutions you can offer;
Your platform’s UX/UI design must perfectly align with the brand’s overall image and position in the niche;
The website being easy to use is perhaps one of the biggest requirements – we doubt you’d be okay with your customers getting lost and choosing to leave instead;
Being appealing to the eye is what every platform aims at – nobody likes clumsy and unsophisticated designs;
Always opt for prototypes and ask for the project owner’s genuine opinion and recommendations;
Research and test – ask people to take a look at the interface, as well as browse through the platform in order to sense how it works and whether it’s functional enough;

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Numerous Mistakes Can Be Made In Terms of Website Design

Completely ignoring what customers say and think when it comes to the website’s design – after all, you’re trying to win them over, as opposed to chasing them away;
A mistake would be to ignore completely the design trends; however, fully following them is also something you should avoid since there’s a chance you’d lose the brand’s uniqueness and authenticity;
Thinking UX writing is not mandatory – it’s not only the overall design people pay attention to but also aspects such as readability and sensible text distribution;
Missing out on responsive design – in this day and age, it’s absolutely essential for your platform to be versatile and compatible with all types of devices;
Risking conducting poor navigation and non-working functionalities is definitely a big no-no;

As you can see, UX/UI design is in fact a well-thought-of process – without it, any business would find it incredibly hard to position itself in a certain niche and hope for high traffic of dedicated customers.

What’s more, finding a partner that handles both website development and design is perhaps the best approach toward online presence establishment – narrowing down your choice to someone who has the best of both worlds is indeed a golden ticket.

What Can Vipe Studio Do for Your Business?

Sure, WordPress development is our forte, but our Enterprise WordPress Agency for Development has scaled its expertise and offers a plethora of services online businesses could choose from – essentially, one of those services is UX/UI design. Imagine the full scope of professional expertise provided by a combination of impeccable website development and state-of-the-art user interface and experience.

Undoubtedly, knowing what’s best for an online business both development and design-wise has the potential to skyrocket every project. In the UX/UI department, here’s how Vipe Studio can help you out.

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When Website Redesign Is the Answer, Trust the Professionals

Sometimes website redesign is crucial when it comes to a company’s success. In reality, there are several reasons why redesign precisely is the best go-to strategy.

UX/UI design

A website might feel or look outdated which could be detrimental to the brand’s overall image. Essentially, redesigning it and bringing a fresh new look is the way to go.

Another crucial reason is when the platform is not functioning properly. Be it non-working buttons or integrations or lack of responsiveness, a website redesign is a must.

Decreased levels of user satisfaction and the website is hard to navigate are yet another important aspect of the need for redesign. Vipe Studio can help you out in all those (and many more) instances so don’t hesitate to reach out!

Speaking of Mobile Responsiveness or Application Development…

Nowadays exposure is everything – since the majority of customers spend their time online, so should the businesses. A website’s conversion rate and profit rely strongly on mobile responsiveness or mobile applications – if, for some reason, your existing platform is not user-friendly, you should, by all means, reconsider and opt for responsive design. ASAP!

We Can Consult Your Team About the Best UX/UI Practices and Better Navigation Traits

Consulting and sharing our expert opinion takes a huge part in what we do – UX/UI design included. If you feel your website is out of touch with the niche’s tendencies and users’ expectations, we are more willing to lend a hand. We’re just a mouse click away!

Crafting Outstanding UX/UI Design Pieces Together

We hope this article has managed to bring to your attention the importance of crafting outstanding UX/UI designs when it comes to establishing a dazzling online presence.

Our Enterprise WordPress Agency for Development stays alert in terms of providing help and assistance – don’t hesitate to reach out and we’d be happy to offer full service for all things web development.