“What Do You Mean They Don’t Have a Website?” or 7 Reasons Why WordPress Development Is Important

by Vipe Team in WordPress Development; Published on 03.05.2023 Last updated on 26.05.2023

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In the last several years our Enterprise WordPress Agency for Development is so fully consumed by WordPress development that we sometimes tend to forget about the outside world. You might say: “Total geeks!” and you’ll be right but hey – that’s our charm! Our point is this – we’re so used to communicating with people from the community that oftentimes we miss out on introducing the CMS and its importance to businesses that are just stepping into the world of eCommerce.

WordPress development

Well, fret not as today’s article’s agenda is just that – we decided we’d like to shed some light on the importance of WordPress development with beginners in mind. We know, we know – you may be wondering how can we be calling business people and entrepreneurs beginners but bear in mind that we are referring entirely to online businesses’ existence. A company could be well-established in the physical world with its numerous stores and locations, but when it comes to its online presence, is that also the case?

Join us as our Enterprise WordPress Agency for Development is about to share with you 7 reasons why WordPress development matters so much in today’s business world – if you’re about to embark on this journey, you might want to know what makes web development so crucial for enterprises’ development, as well as WordPress’s role in this web-based adventure of a lifetime.

Buckle up and let’s get going!

How the Digital World Has Changed Tremendously the Business Realm

We’ve chosen this question in our headline for a reason – stop for a minute and think about the last time someone didn’t look up a business online first. Be it products or services, people’s first action nowadays is to head straight to their browsers. It’s a business dynamic we all had to get used to – opting for a website and establishing an online presence is perhaps one of the most important tasks enterprises should focus their efforts on.

Establishing an online business comes with quite a few benefits. On the one hand, it serves as a great contribution to already existing physical businesses with stores and locations – companies can easily and effortlessly showcase their products and services and reach potential new audiences. On the other, the business landscape nowadays allows enterprises to exist solely online without the need for physical stores with staff, etc. No matter which of both categories your business falls into, our Enterprise WordPress Agency for Development thinks you’re already seeing web development for what it is – a giant leap forward towards growth and reaching new horizons.

It’s the way the world works nowadays – everyone’s digital experiences and time spent on the web are so consuming and everyone’s first choice that businesses should naturally follow if they want to keep on developing and targeting potential prospective audiences.

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Of Course, Every Online Business Needs a Great Website – and Here’s Where WordPress Development Enters the Picture

Up until this point, you might be thinking: “Alright, I get your point! Perhaps establishing a website is the ideal go-to strategy for my business but how am I supposed to achieve this?”

Glad you asked.

Web development is no fun and games, especially if you need a website to run your business. Enterprise and small-to-medium platforms need to be meticulously constructed and well-thought-of if you want them to achieve success and bring profit. That said, you need a dazzling tech solution in combination with an impeccable team of experts to get you covered.

Luckily for you, our expertise is WordPress – the world’s most famous CMS that keeps on powering some of the most profitable and successful websites. And for a good reason – our Enterprise WordPress Agency for Development has conducted a short list that showcases some of the platform’s biggest advantages. Check it out so you understand why WordPress is indeed your best go-to strategy once you decide to bring your business to the next level:

It’s scalable – we can’t stress enough how important this is. At first, you may be starting small, but as your business’s development progresses, so will its needs. That’s why it’s important to rely on a platform that is able to sustain all changes, traffic and requirements.
WordPress is highly optimizable – no two businesses are alike and this should be at the core of the whole web development process. Being able to showcase the brand’s identity is every enterprise’s mule ticket.
It offers plenty of eCommerce solutions – WordPress’s infamous WooCommerce plugin is perhaps the world’s top choice when it comes to building online stores. And for a good reason – it offers plenty of functionalities and features that quickly turn the customer’s experience into a child’s game.
It is fully compatible with SEO – in order for an online business to reach new heights, it needs to rely on some of the best SEO practices for proper web exposure.
You can choose from hundreds of themes and plugins – this adds to the elevated sense of uniqueness and brand credibility.

Although those are just the tip of the iceberg, our Enterprise WordPress Agency for Development is certain this list has managed to help you build trust and consider WordPress as your first choice when it comes to web development. But perhaps before choosing your future platform, you first need to wrap your head around some of the most common reasons why you need a website in the first place. We know – the digital world’s development and participation in our daily lives is quite a big reason itself but our experience has shown us that enterprises want to see evidence and proven outcomes in order to base their opinion on facts.

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So once we’ve covered some of the basics of why WordPress is your ideal partner-in-crime, let’s zoom out and give a look at the bigger picture – without any further ado, let’s delve deeper into the subject of web development’s importance.

7 Very Good Reasons Why Businesses Should Focus on Website Establishment Right Away

Identity and Credibility Are Everything in Web and WordPress Development

The way a business chooses to showcase itself on the web is crucial for its long-term success and overall performance. That said, a website serves as the very first impression – since customers oftentimes are quick to search for a platform online when it comes to a business of their choosing, constructing your website smartly, beautifully and functionally is the best thing you can do. This way the potential clients can get to know your business, read its story, get acquainted with its products and services and make an informed choice.

Certainly, there are a few elements that drastically improve your brand’s overall online presence. Featuring a logo is essential – it would quickly turn into the enterprise’s trademark. Also, don’t forget about the fonts and colors – sticking to a consistent design is also a must. Pay attention to all graphical elements and designs since people mostly consume content through their eyes – your business’s website should by all means be appealing and memorable.

Running an Online Business Could Potentially Save You Tons of Money (While Meanwhile Making a Profit)

Investing in professional website development is crucial for the online business’s long-term success – and while this is not to be considered as a one-time payment (you should consider subscriptions, maintenance and support on a regular basis), it indeed costs a lot less than running several physical locations in many cities or even countries. Well-constructed WooCommerce platforms allow you to serve your customers from wherever (thanks to well-built and functional purchasing and delivery options) and multilingual websites can help your company grow internationally.

Your Website Doesn’t Have a Time Off

Regardless of the day and time, your potential and returning customers can easily get back to your website with just a few clicks – a privilege and convenience no physical store can offer. The 24/7 accessibility is of tremendous help to people – on the one hand, they can shop whenever. On the other, they don’t even need to leave their homes in order to make a purchase – they can do so from the comfort of their sofas.

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In Website and WordPress Development for WooCommerce, Businesses Can Always Opt for Promotional Campaigns

Anything from promo codes, discounts and games, you name it – precise website development allows you to engage in a multitude of consumer-oriented promotional campaigns that oftentimes lead to elevated interest and increased profit. Surely enough, your platform would gather new visitors and prospective clients – opting for this approach is certainly a winning strategy.

Online Platforms Are the Best Source of Clients’ Testimonials

You can always ask your web development team to build a dedicated place on your website for customers’ feedback and testimonials. Featuring those is in fact a great way to build trust – being transparent and having nothing to hide is perhaps the strongest trigger for people to consciously choose your products and services. Aside from new clients having the chance to get a sense of other people’s opinions, testimonials and feedback are also great way for the business itself to conduct research and figure out what aspects can be improved.

WordPress Development Allows Plenty of Opportunities in the Marketing Department

When there are websites, there is marketing – proper advertising and brand exposure are a must, combined with the elevated customer experience and answering everyone’s needs. Together with website development, businesses could go with social media marketing; what’s more, email marketing has proven to be one of the best ways when it comes to reach out and providing useful content and product recommendations to people.

Speaking of Product Recommendations… Website Development Leaves Room for Content Personalization

Content personalization through machine learning is incredible software that allows your business platform to carefully examine the customers’ browsing behavior and recommend specific products and services based on their interests and previous shopping sessions. It’s needless to say that our Enterprise WordPress Agency for Development is absolutely certain that this leads to more purchases and increased profit overall.

Reach Out and Let Us Help Envision Your Goals in WordPress Development Today

Our Enterprise WordPress Agency for Development is pretty certain today’s article has managed to shed some light and persuade business owners why it’s important to start considering establishing a website for their long-term success.

Of course, Vipe Studio is here for you – we are more than willing to lend a hand and join you in this journey. Don’t hesitate to reach out and seek our expertise and professionalism – our portfolio speaks for itself and we are more than certain we’ll manage to fulfill all your needs and desires. Give us a call!