Mobile Responsiveness in WordPress Websites: Tips and Strategies

by Vipe Team in WordPress Development; Published on 07.02.2023 Last updated on 26.05.2023

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Hello, hello, hello from our Enterprise WordPress Agency for Development! At the beginning of February 2023, we hope your plans and ideas are looking good, quickly and effortlessly shaping into goals and dreams soon to become true! If you’re wondering what topic we’ve chosen to cover today, let us lift the curtain and immediately spill the tea – what about mobile responsiveness in WordPress websites?

We know, we know – it’s not like this topic hasn’t been covered already by multiple sources but we thought we also needed to add our two cents to the subject.

Perhaps the fact that we spend our day-to-day engaging in creating websites of all sorts and kinds gives us the confidence to openly discuss website development-related topics – we bet we have the competence needed to tell you a thing or two on behalf of what truly makes an online platform stand out in today’s ever-dynamic and fast-changing business setting.

That said, it’s only natural for our Enterprise WordPress Agency for Development to focus on mobile responsiveness – trends and user behavior undoubtedly show us that mobile devices are here to stay and they have quickly turned into everyone’s most preferred method of accessing the web. Having this in mind, the mobile-first approach has arisen changing the narrative of how developers approach and process the creation of websites and applications altogether.

Join us today as we are about to go deep into the subject of mobile responsiveness and we will also care to share several useful tips and strategies that would quickly turn out to be everyone’s ultimate guidelines when it comes to transforming a platform into a mobile-friendly environment.

Try to Name One Person in Your Social Circle Who Isn’t Glued to Their Phone

Taking the occasional stroll in the park would quickly make us realize just how big of an influence our mobile devices have on our daily lives. Just a decade or two ago the usual scenery was people casually conversating with each other, reading a newspaper or simply observing the nature surrounding them; nowadays glimpses like these are more of a rare event as opposed to witnessing all those people having their faces glued to the mobile devices’ screen at all times.

As mobile devices continued adding up tons of newer and more handy features and interactivity options, people naturally fell victim to the comfort and ease of access they all offered. Nowadays the majority of people are casually out and about with their phones or tablets in their bags, using them on every occasion possible – we choose to check what’s new on social media while we are waiting for the bus, a friend to show up or the time for our dentist appointment. From the moment we wake up till the moment we close our eyes at night we are all consumed by mobiles usage – essentially, this newly acquainted habit of spending our time has tremendously changed the way we view things, shop, choose our next destinations, pick movies or books, even communicate with each other.

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Soon after businesses and brands followed – long gone are the days when the biggest chunk of the marketing budget was set aside for TV commercials and magazine advertisements. Enterprises quickly came to the realization that in order for their business to skyrocket and remain relevant, they need to come close to their general audience. In today’s sense of online existence, this simply means coming up with a dedicated space for themselves in the online world.

What Makes Mobile Responsiveness So Important?

Our Enterprise WordPress Agency for Development greatly understands the importance of mobile usage – we work with enterprises on a daily basis regarding website development so the matter of mobile responsiveness is ever so trendy! Right at the beginning of our consultations and the early stages of website development, we spend quite a lot of time explaining to our customers just how important it is for their website to be mobile-friendly:

First and foremost, it provides potential customers the opportunity to truly enjoy interacting with the website – the chances are the great majority of them would access it on their mobile devices;
A website being mobile-friendly immensely boosts the SEO – mobile responsiveness and mobile friendliness are both part of search engines’ algorithms in terms of ranking;
It boosts revenue and profit since it provides a smoother user experience and increased accessibility;
Mobile responsiveness increases the brand’s credibility and exclusivity since it stimulates potential customers to turn into returning ones;

As you can see, there are numerous benefits and advantages of creating and designing your website in such a manner that it fully corresponds with mobile responsiveness and friendliness. Perhaps our Enterprise WordPress Agency for Development has already managed to persuade you just how important this step is once you decide it’s time for your business to enter the realm of the digital world.

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That said, we’d like to present to you several tips and strategies for creating the best website in terms of mobile responsiveness. Make sure you continue reading!

Tips and Tricks for Creating an Outstanding WordPress-based Mobile Responsive Website

There’s a reason we mention WordPress – the CMS, being the world’s most famous, is perhaps the best partner in crime you could wish for website development.

Outside of its many integrations, functionalities and advantages in terms of speed, security, customization and maintenance, it also delivers outstanding results in the mobile responsiveness department due to its never-ending scalability options. Choosing WordPress will definitely ease the entire process of ending up with a web platform for your business that is as approachable both on desktop and mobile devices.

So, without any further ado, let’s jump straight into the field of mobile responsiveness strategies for web development.

Make Sure You Choose a Responsive Theme

Perhaps you are well aware of the fact that WordPress offers a plethora of themes, both free and paid. What’s even better is that the CMS has made sure it also offers a multitude of responsive themes up its sleeve for providing even greater performance results. So upon the website’s creation, the web developing team should do their best in terms of picking a theme that is responsive and mobile-friendly. This will ensure the proper website display on various types of devices.

Of course, any business could always opt for custom development and theme setting where the team will come up with the best mobile-friendly solutions.

Optimizing The Images for Smaller Screens Is Also a Must in Mobile Responsiveness

Mobile responsiveness requires websites to be fully compatible with any type of device’s screens and resolutions. That said, making sure the images included are also optimized is a must – after all, the majority of web platforms out there are filled with images, infographics and all other types of visuals. Resizing, compressing and opting for lazy image loading are great ways to boost image optimization for mobiles.

Avoiding Pop-Ups and Large Distracting Ads

Over-the-top pop-ups and display ads could come in handy on desktop but our Enterprise WordPress Agency for Development strongly advises you to reconsider them when establishing a mobile-responsive website. You wouldn’t want them to disturb the visitors’ experience when browsing – they could often block valuable buttons’ visibility or the website’s overall smooth navigation.

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You Might Want to Test Your Website on Multiple Devices Before Launching

Testing is a vital part of the whole website development process. Before you officially launch any website, perhaps you’d want to see how it displays and feels on multiple devices – try it out on mobile, tablet and desktop so you make sure everything is smooth and effortless for your future visitors and customers.

Make Sure The Website’s Content Is Easily Readable and Large Enough

Given the fact that your visitors would access the website on mobile, you need to make sure its content and text are large enough so that people could read it effortlessly without the constant need of zooming in and out. Also, opting for the appropriate font proves to be yet another useful strategy for mobile-friendly websites.

Touch Accessibility Is Key in Mobile Responsiveness

Featuring easy-to-click buttons that are large enough and easy to interact with is also important once you dedicate your time and energy to creating a mobile-responsive website. You certainly wouldn’t want your visitors to fail to finalize their actions due to misplaced and non-working buttons or ones that are too small.

Pay Attention to the Website’s Speed

Having a fast-loading website is crucial in today’s dynamic and competitive online world. When people use their mobile devices, chances are they are often on the go hurrying to order, find, navigate or whatever action they need to do at the moment. You can’t risk losing valuable website visitors due to slow loading speed – run a speed and performance check to make sure everything runs at lightspeed.

Consider Mobile Responsiveness in Your Website Development Plan

Our Enterprise WordPress Agency for Development is here for you – whether you’re just about to transfer your business to the digital world or you already have a website that is poorly performing, we are more than willing to offer a consultation and check how we can be of service.

Considering mobile responsiveness is crucial in today’s digital landscape – perhaps you’ve already well understood the importance of mobile device usage among customers. In order to make sure you manage to provide excellent experience and value, your absolutely should definitely be optimized and as mobile-friendly as possible. We can’t wait to take part in your next web project. Let’s talk!