Make Your WooCommerce Run at Light Speed – We Share 6 Important Optimization Tactics

by Vipe Team in WordPress Development; Published on 15.03.2023 Last updated on 26.05.2023

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Is your retail business growing? Or perhaps you’re just about to enter the online world in terms of establishing your first-ever eCommerce platform? Fret not – our Enterprise WordPress Agency for Development assumes you have hundreds of questions and concerns but we are here today to answer them all and provide full-on support. In terms of eCommerce solutions, you’ve come to the right place – in today’s article, we’d share useful advice on WooCommerce and how any business can run its platform at light speed.

WooCommerce is by all means your best friend along the lines of online shopping – WordPress’s top plugin is undoubtedly the best eCommerce solution one could opt for and, if optimized correctly, it can indeed skyrocket your enterprise’s revenue and profit. Luckily for you, our Enterprise WordPress Agency for Development has plenty of experience in the WooCommerce department – throughout the years we’ve managed to establish and scale numerous successful eCommerce businesses that daily pick the fruits of trusting the plugin.

Of course, in order for a website to be successful, whether it’s an enterprise platform or a WooCommerce store, it needs to live up to certain standards one of which is the ultimate speed in the performance department. That’s why we are focusing in today’s article on speed precisely – we are about to share with you practical guidelines and tools that can help any WooCommerce run at light speed.

WooCommerce Is The Proven Go-To Strategy for Successful Online Businesses

Expanding a business and paving its way into the world of the web is indeed an adventure that requires your undivided attention and effort. Even if a company in retail is successful with its physical stores and outstanding customer service, nowadays it requires even more for the skyrocketing and increase of profit – of course, we are referring to online shopping and website establishment.

Deciding to opt for an online shopping platform is indeed a big decision in the large scale of business planning – along with all the different kinds of obstacles and goals, businesses need to find the most appropriate and promising web development solution that would be able to provide the best service, stability and scalability. Here’s where WordPress enters the picture – the world’s number one CMS that is home to hundreds of thousands of profiting and successful enterprises and small-to-medium businesses.

Numerous times we’ve listed many of WordPress’s advantages – its hundreds of customization and optimization features make it truly the number one stop for both web developers and business owners, as it grants them the opportunity to grow and come up with greater and more functional tools and solutions.

WordPress is widely used for the establishment of different kinds of websites – blogs, publishing platforms, SME platforms and enterprise websites. When it comes to eCommerce, the open-source platform yet again doesn’t fail to surprise everybody – with the launch of its eCommerce plugin WooCommerce, WordPress has quickly turned into the much-desired end destination for online shops as well.

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The eCommerce Plugin Brings Plenty of Benefits to the Table

WooCommerce is incredibly versatile when it comes to UX/UI experience – it allows custom development and theme customization up to any client’s standards. This way every business can benefit from owning a website that is fully coordinated with the brand’s identity, making the entire customer experience a relevant one and helping the business better establish its mission statement and main goals;
With the help of WooCommerce, professional web developers can feature numerous tools and plugins to your store – when it comes to successful websites, it’s all about functionality and smart integrations. WooCommerce is plugin-friendly – the developing team could easily opt for plenty of add-ons whether custom-written or carefully picked from WordPress’s repository;
The plugin allows the establishment and development of any kind of shop, both physical or virtual – perhaps your business already has its physical location and you just want to showcase your products and services online as well. Or perhaps you’ve decided online retailing is your go-to strategy and you’re opting for an online store only. Regardless of your options and desires, WooCommerce can certainly turn your aspirations and plans into reality with its quick and easy setup;
Here’s an advantage for international businesses – WooCommerce supports multilingual website versions so that your platform can truly reach out and get to thousands of potential clients. The language barrier is no longer an issue for your online business;
It allows a plethora of payment methods – opting for secure and stable payments is an absolute must when we refer to eCommerce and WooCommerce has everything needed up its sleeve to do just that;
Each website built with WooCommerce can be easily adapted to different devices’ screens based on responsiveness and mobile-friendly designs;

Of course, this list could go on and on as WooCommerce’s benefits are so many but our Enterprise WordPress Agency for Development is certain you’ve already managed to get the idea.

Even though the plugin is so versatile and scalable, there’s yet another important aspect of website establishment that requires attention and effort and it covers the topic of speed.

In order for a website to be truly successful in today’s landscape of high demand and constant Internet access, it needs to be fast loading – more and more people are impatient and won’t waste their time waiting for a platform to load for up to a minute! That said, fast-loading websites are key when it comes to successful businesses, especially in the eCommerce niche. If a customer lands on your platform, they’d expect quick browsing sessions through your catalogs and an even quicker system response once they reach their final payment steps.

Follow the Users On User Experience as Pivotal Aspect to Success

That said, web developers need to constantly stay alert and make sure they manage to offer speed and fast and effortless loading to WooCommerce websites – that’s essentially how companies manage to keep their customers onboard and build trust and authority. Continue reading as our Enterprise WordPress Agency for Development is about to tell you working and proven tips that will help your website’s loading speed tremendously.

Here Are Our 6 WooCommerce Tips for Faster Loading Speed

As we’ve already mentioned, the time your WooCommerce store loads up is incredibly important for the overall customer experience. If the platform occasionally freezes, fails to perform a certain user request or takes way too long to load, then we can assume your customers would quickly choose to visit another competition website.

Of course, every business’s main goal is to prevent this from happening – outside of design, added functionalities and offering great high-quality products and services, the other thing enterprises could opt for are fast-loading WooCommerce platforms. So here are 6 useful and easy-to-implement speed tactics that will quickly lead to outstanding speed scores.

Spend Time Researching the Best Hosting Solutions

Choosing the proper hosting provider is crucial when it comes to your WooCommerce store’s overall performance. If you pick the wrong hosting service, there’s a high chance you’d soon begin to witness a plethora of issues and bugs that could prevent your customers from finalizing their purchases.

WooCommerce

The ideal hosting service is one which is capable of withstanding huge volumes of traffic, as well as big data of products, services, images and product descriptions. Certainly, there are different types of hosting services and careful research should be able to tell you precisely which one is the best fit for your WooCommerce store. Whether it’s shared hosting, a VPS, a dedicated one or cloud hosting, consulting with a professional hosting team would certainly help you nail the best direction and decision.

Image Compression is Your Online Store’s Best Friend In Terms of Speed

It’s clear that WooCommerce stores have huge galleries with images showcasing every single product – without them, the user would be clueless about what item they are about to buy. And while no business could think of skipping adding images altogether, they need to figure out a smart solution to prevent all those images from loading and thus slowing down the entire platform.

Luckily, WordPress is filled with image compression plugins – they work wonders when it comes to resizing, compressing the resolution or even enabling slow image loading. All those components are proven ways to help your platform load faster.

Content Delivery Networks (CDN) Are Perfect for International Stores

If your business aims at international success, then perhaps using a CDN is your perfect go-to strategy. One of the biggest issues international WooCommerce stores face is distance – the farther a client is, the slower their browser would load the website.

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So here is where Content Delivery Networks come into play – this framework aims at transferring content to the user’s browser by using an “edge” server that is the closest to the place the customer is accessing the platform. This ultimately shortens the time content has to “travel” from a server to a person’s browser and thus resulting in faster loading website.

Have You Checked Your Database Recently?

Essentially, websites store data, mostly content data such as content, product and category pages, but transactional data also can slow down a website’s loading time – those are all customers’ actions performed on the platform. Clearing your WooCommerce store’s database has the potential to fasten your website’s loading speed, as well as generally improve its overall performance.

Make Sure You Keep Your WooCommerce Plugin Up To Date

It may seem like a no-brainer, but our Enterprise WordPress Agency for Development believes that sometimes the very basics are the easiest to be forgotten in the long run. Since WooCommerce is a plugin, it occasionally ends up with a newer smoother version. We’ve gone into great detail about the importance of plugins update in WordPress and WooCommerce is no exception – when we miss updating a plugin, we may seriously compromise both its performance in terms of speed, as well as its security. So always make sure to check for updates.

The Themes and Plugins We Choose Have a Tremendous Impact on our Website Speed

When we refer to WooCommerce, the theme we are about to choose can impact the time it takes for our website to load. The more optimized and light a theme is, the faster the browser would showcase the platform’s content. So our Enterprise WordPress Agency for Development strongly recommends every business to first research the theme and check its loading score before implementing it.

The plugins also matter – the general rule is to use only plugins that are actually important for your website’s performance. If you’ve downloaded plugins you no longer use, delete them. The lesser add-ons you’ve featured on your platform, the faster it would load. Also, don’t forget to regularly check for updates.

Get Skyrocketing Results for Your WooCommerce Today

Speed is by all means one of the optimization’s most important assets, especially in the field of WooCommerce stores when customers are oftentimes impatient to get their hands on an item they truly wish to purchase. Our Enterprise WordPress Agency for Development strongly hopes this article has managed to shed some light on the subject and has managed to give you a great perspective on the fast-loading topic. As always, do not hesitate to reach out and request a consultation – our professional team is right there by your side in this exciting eCommerce journey!