Here’s How To Make Your WordPress Website More User-Friendly in 2023

by Vipe Team in WordPress Development; Published on 31.01.2023 Last updated on 26.05.2023

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Don’t we all just love friendly people? The communication with them is so effortless, quick, to the point and enriching – we end up feeling satisfied and definitely willing to get back for more! Well, as the world around us tends to become more and more digital, it’s basically safe to say that we all expect this same type of interaction whenever we land on an online platform – hence, today we discuss the topic of establishing a user-friendly website!

This year, our Enterprise WordPress Agency for Development is ever so enthusiastic about enrolling in a plethora of projects discussing all things WordPress-related with our fellow clients. Even though we sometimes get carried away in explaining a tremendous amount of tech terms, we often hear from people their very first requirement in the consulting stage – they always opt for a user-friendly website that their audience would love spending time on! Of course, the more time people spend on a platform and the more they interact with it, the bigger the chances are for them to increase the website’s conversion rate.

user-friendly website

But don’t worry if this speaks nothing to you – after all, we are here by your side to try to make things sound as simple as possible. If you are looking for strategic ways that will help you end up with a user-friendly website that will best showcase your brand’s identity, products or services, you are at the right place.

Join us as we are about to discuss several user-friendly WordPress tactics – we guarantee you’d soon witness the success of implementing those. Ready, set, go!

Why Is It Important For a Business to Have a User-Friendly Website?

Let’s indulge in a little game, shall we?

Imagine you visit two websites of the same niche. Let’s say you are in desperate search of a specific book so you have nothing to lose but to hit several online bookstores and hope for the best.

The first website you enter seems overwhelmingly clumsy with a design that makes your eyes sore and navigation nowhere to be seen. You browse desperately trying to figure out where the catalog is, only to soon realize that the search button is simply non-existent. As you understand you’d be having a hard time searching for the particular title, you decide you’re just going to manually go page after page until you hopefully stumble upon the desired item.

Then a friend of yours is quick to show up with a website recommendation – it appears to be another online bookstore so you open another tab in your browser hoping you’ll have better success next time around.

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Suddenly you land on a neat website that is extremely fast to load. All the menus and categories are comfortably displayed at the very top making it easy for you to quickly go to the desired page of books categorized by genres, authors, alphabetically, etc. Even though it appears easy and somewhat pleasurable to browse through the catalogs, you’re astonished to find the search bar and in a second the platform is displaying the desired book. The ordering and payment process is also quite easy and before you know it you have already completely forgotten about the first messy online bookstore.

In this day and age, when everybody is online, it’s important for businesses and web developers to think through the lens of the customer – the main goal is coming up with a website that is easy to navigate, quick to load, secure, offering useful delivery and payment options, providing customer support when needed and displaying design that is pleasant to look at. Yes, that’s what a user-friendly website is!

The thing is your enterprise might be great at the products and services it offers, but since establishing an online dedicated space is especially important in today’s business climate, you need to make sure that said platform is up to the customers’ high standards. Indulging in website creation is simply not enough if you want your company to stand out and beat competitors – essentially, it’s how your customers and customers-to-be view the platform, whether or not they find it easy to work with it and whether they are willing to always be happy to return to your homepage.

Luckily, WordPress Is Your Go-To Place for Coming Up With The Best User-Friendly Website

It’s no wonder WordPress holds the title of the world’s most popular CMS – with its plethora of benefits and advantages virtually anyone (both non-tech individuals and professional web developers) can come up with a great web solution for their company or enterprise.

Be it WooCommerce stores, SME websites, enterprise platforms or more complex approaches such as API integrations and custom web development, WordPress has got you covered. Our Enterprise WordPress Agency for Development can’t think of something WordPress won’t be able to come to terms with when it comes to:

scalability – you don’t need to worry whether or not your platform would be able to withstand high amounts of traffic since WordPress is among the best scalable solutions out there;
personalization – we know how important it is for companies to showcase their brand awareness. With WordPress, it’s now easier than ever for developers to come up with personalized and tailored customer experience approaches and showcase each client’s unique identity through endless customizable web features. Not to mention the huge amount of themes and plugins that add an extra layer of interactions and functionalities.
security – with WordPress, you don’t need to be concerned about your website’s security – you can count on the CMS to get your back in terms of hacks, malware and security breaches. Of course, that’s crucial for WooCommerce stores with people sharing their personal information and payment options.
user-friendly dashboard – WordPress makes it easy even for non-tech people to operate and maintain their websites.
elevated levels of support and maintenance – with a platform so big and successful as WordPress, website owners always rely on impeccable support and maintenance so that bugs and downtime wouldn’t be an issue.

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Of course, our Enterprise WordPress Agency for Development could go on and on about what makes WordPress stand out. What’s more important now, however, is to tell you all about why those benefits and advantages make CMS the best partner when it comes to establishing a user-friendly website. As we’ve already mentioned, that’s one of the major requirements businesses and clients have in today’s world of vicious competitiveness.

So without any further ado, let’s discuss some useful strategies you could use in 2023 to come up with a really great user-friendly website!

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Always Consider the Mobile-Friendliness

These days the majority of people choose to access various websites via their smart devices. A huge part of establishing a user-friendly website is making sure it is in correspondence with mobile devices. Since most of your potential customers would choose to enter your platform on their mobile, it’s important for the web developers to have this in mind upon constructing the platform. This explains why these days the mobile-first approach reaches its all times high in terms of popularity – in some cases developers build the website with mobiles in mind, after which they make sure it will perform well on desktops too.

Make Your Website As Accessible As Possible

It’s 2023 and it’s about time we all think about ways to create websites that are as accessible as possible for individuals who might have been finding it hard to browse through platforms. Including features such as onscreen readers is definitely worth the try, thus making any website extremely user-friendly.

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Content Is Yet Another Crucial Part of Establishing a User-Friendly Website

Each website, whether a blog, WooCommerce platform or enterprise, needs well-written and distributed content so that it could be as informative as possible for its readers and visitors. That said, our Enterprise WordPress Agency for Development is a firm believer in the idea that proper content creation is crucial for user-friendliness. Engage in coming up with great content that is SEO-based, making it easy and pleasant for people to interact with it.

Don’t Underestimate the Power of Design

Usually, when we refer to website development, we imagine coding, plugins, maintenance, speed and all things technological. But our Enterprise WordPress Agency for Development is here to remind you that a good user-friendly website consists also of dazzling design outside of functionalities and performance. Trusting a professional web designer will certainly pay off in the UI/UX department!

Speed Is One of Top Performance’s Milestones

Having a fast-loading website is yet another crucial requirement – can you imagine people spending time actually waiting for a website to load when there are hundreds of other alternatives? Not to mention that speed is a criterion favored by search engines in terms of ranking, so it’s definitely worth working on that.

Fix Your Website Structure

Pay attention to your website structure – for example, it’s not a good idea to leave your visitors with broken links and 404 pages going nowhere. Naming your pages and opting for intuitive navigation are also aspects you need to pay extra attention to.

Work On Your About Page and CTA

Our Enterprise WordPress for Development certainly feels visitors would like to know more about the said enterprise or company upon deciding on finalizing their purchase. Structuring an About Us page is crucial, including useful company information and get-to-know-us details. A huge plus is opting for clear CTA’s since they make it easy for people to get around your website and engage in actual customer behavior.

Reach Out and Let Us Help You Create the Best User-Friendly Website

Our Enterprise WordPress Agency for Development would be more than happy to assist you in establishing the best possible website showcasing your business and ideas.

Making it as user-friendly as possible is a crucial aspect of its long-term success – even though we’ve mentioned quite a few of the most important requirements, there are still many steps toward reaching perfection. Are you curious about all the endless possibilities WordPress can offer? If so, we’re here at your service to answer all your questions and become your WordPress-powered trusted partner.