Help Your Clients Get Back to Their Abandoned Cart Products: Sharing 5 Key Takeaway Strategies in WooCommerce

by Vipe Team in WordPress Development; Published on 17.03.2023 Last updated on 26.05.2023

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In the world of WooCommerce, revenue is everything really – our Enterprise WordPress Agency for Development knows for a fact that every online store’s purpose is to find a way to retain its customers and welcome them once they decide to return to their platform. But oftentimes businesses stumble upon a rather peculiar customer behavior – abandoning items in the shopping cart is something companies witness all the time. The good news? There are several strategies you could implement once this occurs!

In WooCommerce, businesses’ job is not simply to provide their customers with outstanding platforms and impeccable payment processes – more often than not, they need to pay close attention to the customers’ behavior and figure out why sometimes people do not finalize their initial shopping sessions. The more we get to know our clients’ behavior patterns, the better we would be able to come up with even greater solutions and ideas.

So if you are a WooCommerce business representative and are seeking useful tactics you could use once you stumble upon the abandoned cart products issue, in today’s article our Enterprise WordPress Agency for Development will offer you 5 great takeaways that will help you work things through and motivate your customers to finish their purchase. So without any further ado, let’s get going!

Let’s Observe the Customers’ Journey and Figure Out the Abandonment of Products in the Shopping Cart

An online store has a long way to go in reaching its target audience and helping them finalize their purchase. First, it needs to be carefully created and established – in today’s busy business landscape, the existence of a company in the online world is absolutely essential for further success. That’s especially true for enterprises that sell products and services – while having physical locations could indeed be a blast, existing online takes the entire business plan to a whole other level.

Our Enterprise WordPress Agency for Development often talks about customer behavior and that nowadays a great majority of people prefer browsing the web in search of the best products and services to serve their needs. That said, your business existing online and showcasing its high-quality catalog is certainly going to make it easier for people to discover you, reach out and buy your products.

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Of course, once a business has nailed the web development of its WooCommerce, here comes the performance – the website should be constructed in a way that is easy to navigate, intuitive and quick enough so it won’t lose customers due to bugs and occasionally appearing issues and obstacles. But sometimes, even if everything’s up and running with no major issues, customers still fail to finalize their session in terms of products or services purchasing.

Have You Witnessed Clients Just Abandoning Items in Their Shopping Carts?

Our Enterprise WordPress Agency for Development bets you know how it goes – customers end up on your platform, spend a great deal of their time browsing through the categories and catalogs, adding items to their favorite lists and even placing products in their shopping cart only for them to click the “x” button in the upper right corner and leave the platform. Essentially, this leaves your business with unfinished purchases and, of course, decreases your overall profit and revenue.

Customers abandoning products in the shopping cart could be due to numerous reasons. For example, they may need additional time to decide which product would best serve their needs and desires. Or let’s say they still hesitate whether to purchase anything altogether. They may find the price rather high and need more time to reevaluate whether they’d be willing to spend an x amount of money. Or they are just browsing and creating their future shopping list only for them to completely forget about it and never return to the platform.

Whatever the reason is, businesses should certainly have an action plan whenever this customer behavior occurs. The good news is that good marketing strategies can indeed convince customers to finalize their purchase. In addition to this, content personalization and careful research of customer behavior and habits are other crucial aspects of exceptional eCommerce persuasion.

Our Enterprise WordPress Agency for Development has plenty of experience with WooCommerce – we just love building custom-developed eCommerce platforms and throughout the years we’ve learned a lot about retaining customers and helping them boost the online store’s revenue and profit. That’s why we’ve conducted the ultimate 5-part key takeaway list that can help you solve the abandoning products in the cart issue that’s so common in WooCommerce.

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5 Useful Strategies to Get Your Customers Return to Their Abandoned Shopping Cart

Get the Emails Flying

Perhaps sending reminder emails is a strategy old as the world but let our Enterprise WordPress Agency for Development tell you one thing – it’s truly effective! We couldn’t just miss mentioning it just because it’s a no-brainer. Relying on follow-up emails is indeed a good marketing plan.

Whenever a customer leaves products in their shopping cart, through email your brand could easily remind them to get back and finish their purchase. You’d be surprised to know just how effective this strategy is – most of the time, people indeed have forgotten to get back and purchase the items. In some instances when they were hesitant and uncertain whether to but the product at all, the follow-up email serves as the perfect push toward the decision-making process. It’s definitely worth the shot!

Offer Special Discounts for Finalized Purchases

More often than not people tend to get themselves tempted by discounts or promotional codes. If a client has left products in their shopping cart, a useful retaining strategy would be for the store to offer a discount or promo code for an even greater boost. There’s a high chance your customer would appreciate the offer and use the opportunity to get the desired item at a better price.

Another very good marketing strategy that integrates discounts and promo codes matter is providing them for the next purchase. This builds a strong bond between the client and the brand, establishing trust and long-term commitment. So whenever a client finishes a long-awaited purchase, granting them a discount is a nice touch to their overall shopping experience.

Content Personalization Could Truly Do Wonders in WooCommerce

Content personalization is indeed a powerful tool in WooCommerce and retaining customers. In a nutshell, it’s a piece of software that studies your customers’ behavior on your platform and deducts what products and services would be of use to them based on relevance and interest. This saves both the client and the business time as they’ll be seeing only items that fit their needs and preferences.

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So when a client has left an item in their shopping cart, a very good idea would be for the platform to showcase products closely related to that item. This way the person could see the whole picture and this could further push them to finalize their initial purchase, even by adding other products to the cart.

Social Media Could Be Used As a Shopping Cart Reminder

It’s no surprise that social media marketing is proven to be one of the most successful customer retention strategies out there. After all, everyone is on social media and those channels could indeed be a great way for WooCommerce stores to constantly remind their customers about abandoned products even after they have left the platform.

Think all social media ads – while you’re browsing your feed, you suddenly get a reminder about what you’ve intended to purchase but abandoned. This is a great way to get your customers’ attention and boost your business revenue.

Push Notifications Can Always Get Your Customers to Return to Their Shopping Cart in WooCommerce

WooCommerce

Push notifications, if allowed by the user, are a great way to constantly remind your customers about forgotten purchases. Another great strategy is to feature a timer – the sense of urgency (for example offering the product at a smaller price for a limited time) is also a proven tactic that could get your clients to finalize their purchase and appreciate the bargain.

Enhance Your WooCommerce Shopping Experience Today

Featuring handy tactics that will help you boost your revenue is something every business should opt for, regardless of the niche. In today’s dynamic business world, smart strategies are certainly something everyone should opt for since the competition is ever so growing. Our Enterprise WordPress Agency for Development hopes we’ve managed to offer practical solutions and we can’t wait for you to share your experience and tell us how those 5 pieces of advice managed to get the job done for you.