Help Your Clients Buy More: What to Feature in a WooCommerce Product Page

by Vipe Team in WordPress Development; Published on 26.04.2023 Last updated on 26.05.2023

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If you are in the retail business, chances are you’ve already considered establishing a website – in this day and age, online shopping is here to stay and more and more people pick this option each time they decide it’s time to land a desired product or service. With WooCommerce being one of the most famous WordPress plugins for shopping, our Enterprise WordPress Agency for Development figured our readers might need additional information in the conversion department.

customer experience

In WooCommerce, businesses aim at sales – that’s why it’s crucial for the whole web development to be constructed in a way that eases this entire process. In the ever so competitive environment when it comes to online shopping, enterprises can’t risk opting for vague product pages that miss important features and characteristics – if customers stumble upon one of those, chances are they’d be quick to leave and search for a better alternative. That’s why it’s essential for the web developing team to have strict planning right from the get-go – this way they’ll manage to come up with a dazzling web page construction and increase the chances of higher conversion rates.

In today’s article, our Enterprise WordPress Agency for Development has decided to shed some light on the subject of product page features that are absolutely essential for a business to reach success in the sales department. So don’t go anywhere – instead, continue reading to learn all about proper WooCommerce construction!

Your Website Is The First Impression Your Business Makes

We doubt anyone would disagree – if years ago all a business needed was a great physical location with impeccable customer service, nowadays the digital world has changed this. If a business wants to sell and gather more and more customers by the minute, it should by all means consider establishing a website. And it has to be a well-functioning one.

Customers nowadays are so used to browsing the web that the very first thing they do whenever they need a particular product or a service is head straight to their browser. That’s why it’s essential for your business to be present – this way each time a customer search for an item or service that you offer, they will have the chance to stumble upon your website and continue with future engagements.

WooCommerce Is By All Means Everyone’s First Choice When It Comes to Establishing Online Shopping Platforms

WordPress is undoubtedly the world’s most famous and success-oriented CMS – its dozens of functionalities, optimization features and scalability options skyrocket it as people’s most sought-after solution when it comes to web development. Even though it started out as a blogging platform, to this day WordPress has managed to grow so much that it harbors a plethora of websites, including enterprise, SME, learning platforms, media and publishing and, last but not least, online stores.

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And here comes WooCommerce – perhaps the most well-known eCommerce plugin that launches millions of websites and provides a multitude of sales options to customers worldwide. If you’re considering launching an online store, our Enterprise WordPress Agency for Development ensures you that WooCommerce is your go-to place – with hundreds of benefits and customizable features, it provides every business the opportunity to come up with the best platform entirely dedicated and tailored to its needs and characteristics. Here are some of the many reasons why we recommend using the plugin and rely on it in our daily practice:

It gives you the chance to start off free of charge – we know that at the beginning businesses often struggle financially so it’s important to have free-of-charge alternatives. WooCommerce can be used for free which allows the business to focus on different investments.
It’s truly flexible and scalable – the open-source nature of WordPress allows its users to scale their platforms in accordance with the development stage and customers’ needs and requests.
As its nature suggests, it’s fully integrated with WordPress – anyone who is an avid WordPress user would find the transition to eCommerce platforms smooth and hassle-free.
Impeccable security and performance – WooCommerce is updated regularly which leaves no room for malicious attacks and security breaches. In addition to this, it’s quick and incredibly operable so it provides remarkable performance.
It delivers in-depth analytics – eCommerce businesses rely heavily on customers’ engagement. In order for you to know what your clients might need or are looking for, in-depth analytics could help and WooCommerce has you covered.

As you can see, our Enterprise WordPress Agency for Development has every right to recommend WooCommerce – throughout our practice, we’ve used (and still do) the plugin numerous times and can confirm first-hand its nearly-endless possibilities and benefits.

But in order for a business to be able to pick the fruits from the plugin’s performance and scalability, the web development team should be well aware of the fact what features a product page needs in order to boost the website’s conversion rate. And that’s precisely what we’re going to talk about for the rest of the article.

online shopping

Let’s continue with must-have features on any product page that will ensure a higher conversion rate and sales.

Here’s What Elements Your Business Needs to Future in Its Product Pages

As we’ve established many times before, dazzling and well-functioning websites need proper planning and careful consideration. So once you’ve embarked on the eCommerce journey, you need to pay extra attention to all the important key elements that would help your customers and convince them to proceed to the shopping cart.

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Your product page is what your customer would land on once they embark on the search journey of their desired items and services – you need to make sure it shines bright and provides all the needed information. Furthermore, it needs to be fully functional and easy to use – remember that the customers of today don’t want to waste their time trying to figure out your website navigation. They would just go elsewhere.

Be Precise When It Comes to the Product’s Name

Your customers would appreciate it if you’re precise with the product’s name since this will help them better navigate through the search results and know what it is that you’re actually selling. Avoid vague names that provide no information regarding what the product is – otherwise, you risk your customers missing out on clicking the product page whatsoever and keep on searching.

For example, if you’re selling trousers and your brand’s name is X, a title such as “Trousers by X” gives no information; however, a title such as “Black long silk trousers by X” gives away plenty of details that the majority of customers would find valuable.

The Product Description Is Also As Important

Imagine you’re a customer: Would you purchase a product that lacks any description? Our Enterprise WordPress Agency for Development highly doubts that. See, if there’s an obstacle in online shopping, it’s the fact that people cannot truly see, touch, taste or experience the product they’re opting for. That’s why any WooCommerce product page needs to provide a full description, going into the smallest detail. Anything from colors, numbers, sizes, fabrics, materials, gadgets, usability, extra features, origin, you name it – it’s better to be thorough than scarce when it comes to useful info that adds to the sense of credibility, exclusivity and high quality.

What About Images? Bring Them On!

A product without high-quality images is probably an item that would never be bought. The above-mentioned predisposition matters here as well – if the customer can’t actually see what the product looks like, then how are they supposed to trust the company enough and make a purchase? Always opt for high-quality real images that showcase the product from different angles. If possible, include a video as well – this will further persuade the client and will give them extra information.

Your CTAs Should Be Outstanding

On every product page, the web development team must feature a CTA button such as “Buy Now”, “Add to Cart”, etc. But make no mistake – it’s not important to just place it somewhere; what matters is how the CTA looks like and whether it’s fully functional. Bring designers to the rescue – they will be able to come up with a great design and UX. When it comes to the technical side of things, WooCommerce’s web development team must make sure all buttons are fully functional with proper redirections.

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WooCommerce Allows Customer Reviews and You Should Definitely Encourage This Practice

Customer reviews on a product page are essential – no business should be afraid of those and they can only further enhance its performance and help it grow and develop. The positive reviews serve as a great starting point for all newcomers – people tend to feel more secure when they witness other people’s satisfaction and experience.

On the other hand, negative reviews are a great opportunity for the business to learn from people’s experiences and continue developing its products and services up to anyone’s standards. A friendly reminder from our Enterprise WordPress Agency for Development – avoid deleting negative reviews since this leaves a bad impression; instead, address people’s concerns and provide a solution or an answer as quickly as possible. Let others witness your cooperativity.

Don’t Forget About Recommended or Suggested Products in WooCommerce

WooCommerce

Content personalization through machine learning is perhaps one of the best marketing and conversion strategies WooCommerce stores could opt for. In a nutshell, this software carefully examines the customers’ shopping and browsing behavior and based on selected items and made purchases recommends and suggests other products that would be of interest. That’s a great way for businesses to enhance their sales and end up with more satisfied clients.

Feature Discount Field, As Well As Timer for Promotions Running Out

When the WooCommerce business is running a promotional campaign, oftentimes it relies on the feeling of urgency and time running out – that’s why it’s smart for the web developing team to include a discount field when people can type their promo code, as well as featuring a timer that measures the remaining promotional time. That’s a great trick for persuading people they should hurry with their purchase.

Enhance Your WooCommerce Today and Grab Everyone’s Attention By Constructing Dazzling Product Pages

Our Enterprise WordPress Agency for Development has always aimed at providing impeccable user experience – our projects have taught us that when the customers find the platform helpful, easy to use, easy to navigate and fully functional, it’s then they’re trusting the business and are willing to make a purchase.

We advise you to focus your entire attention on how your product pages are constructed – after all, people would visit your platform for your amazing catalog so you’d want to live up to their standards. If any questions and concerns arise, we’re here for you – don’t hesitate to reach out!