Custom Applications and WordPress Development: Do Businesses Need Apps?

by Vipe Team in WordPress Development; Published on 16.08.2023

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Today our Enterprise WordPress Agency for Development welcomes you to a rather important topic that keeps on getting more and more relevant as technology continues its development journey: If you’re a website owner, have you considered custom applications as the ultimate scalability option?

Because the truth is this: The more we all get entangled in the digital world, the more businesses need to live up to everyone’s high standards and always provide top-notch solutions and services. As we are all online and use our devices for a plethora of activities, so are companies – they’ve let customers take the lead and essentially followed them online.

Website development is perhaps the very first to-do task enterprises feature in their growth strategy – being discoverable and always a click away is certainly an approach that has proven successful in today’s fast-paced technology-oriented world. But what about custom applications? Do businesses need those? What circumstances and client demands advocate for enlisting such software in an enterprise’s scalability plan? Those are some of the questions we are about to address in today’s article.

Join our Enterprise WordPress Agency for Development as we are about to dive deep into the world of custom applications and how WordPress development can help us make this rather important decision for our business in the long run.

How Can Custom Applications Help Businesses Scale?

In order for you to decide whether your enterprise needs a custom application, first you need to fully examine what this piece of software can actually do for your brand. Relying on informed decisions is certainly the proper way to go in terms of coming up with the best scalability plan.

And we don’t mention scalability in vain – as a matter of fact, going with custom applications is a great opportunity for businesses to enhance their exposure and reach even more potential customers. Enterprises believe that owning a custom application draws them closer to their target audience – by all means, that’s true, but what’s also important is for that same application to be executed meticulously and up to the enterprise’s high standards. If your company owns an application, chances are your clients would likely use it more often compared to the website – so there’s virtually no room for any mistakes.

Owning your own custom application can also do a lot in the department of elevated brand credibility – when you come to think about it, a custom app often speaks volumes when it comes to dedication and the brand’s effort in terms of providing impeccable user experience (especially if the business lacks a dedicated website). There are a multitude of benefits that come from this scalability-oriented decision – so let’s tackle some of the most important ones and help you decide if this approach is what your business needs.

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Benefits of Custom Applications for Businesses

Custom Applications can help audiences get aware of your business. Nowadays almost everybody is glued to their phones, constantly checking what the application stores have listed as “the next must-have app” or what pops up in your recommendations. So having your business exist in that space via a tailored custom application is certainly a great way to get into people’s eyesight and, well, attention. Many people would view your business owning an app as hard proof that the enterprise scales frequently and always aims at delivering a top-notch user experience. So it’s certainly a direction you’d want to investigate further.
It’s usually faster – and we all certainly value and treasure our time. In most cases, the custom applications’ interface is way more simplified and clean as opposed to the website’s plethora of functionalities, landing pages, buttons and menus. So in some cases browsing the application and using it for a variety of operations may be actually faster and therefore less time-consuming for customers.
Personalization at its finest. As their name suggests, custom applications allow developers to come up with plenty of personalized options, functionalities and integrations that additionally elevate the user experience. Personalization could come in plenty of shapes and sizes – quizzes, recommended content and similar products are all great places to begin with.
You can expand customers’ bonuses and benefits by using the app. If you want to drive more traffic to your application, a smart way to do so is by expanding its advantages and offering more tailored and customized experiences. Custom applications are great for navigating a user’s profile, adding items to Favorites and participating in app-only games or discounts.
Applications are great when it comes to marketing purposes. Thanks to monitoring the customers’ behavior and browsing roadmap, businesses can in fact better tailor and design their marketing campaigns, promotional periods and anything that has the potential to boost their profit and conversion rate.

Applications or Website Development? Or Both?

As we can see, owning custom applications definitely has its highlight for businesses – although this type of decision is oftentimes connected with more investments and having to take care of yet another platform, the benefits usually outnumber any disadvantages that may come your way.

But many of you may ask a rather appropriate question here: Do businesses that already own websites also need custom applications? There isn’t a direct yes/no answer to this: It mainly depends on whether they want further scalability options and whether their website is fully-functional in order to deliver high-quality results for the customers.

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In a way, application development is strongly connected with website development as well – of course, high-level enormous companies usually prefer using all types of channels and mediums to get in touch with their clients, but small-to-medium enterprises may want to consider which option is the best solution having in mind their investment plan.

If you represent a business that needs a website but is still uncertain whether it also needs an application, then perhaps WordPress can help – the CMS is so versatile and scalability-friendly that it easily can do the job for a long time, encompassing both outstanding web development and custom application design.

How Can WordPress Development Offer an App-Like Experience for Users?

Above we’ve listed some of the biggest advantages that go together with custom applications – by all means, businesses can certainly benefit from owning such software and quickly witness a plethora of fast-delivering results.

But perhaps, until a certain level of development and growth is reached, an enterprise might opt for a digital solution that embraces a full-fledged list of services and functionalities – a website.

custom applications

So our Enterprise WordPress Agency for Development is here today to tell you all about WordPress development and how through precise tech engineering and smart integration of software evolution businesses can rely on a fully-functional and scalable platform that truly delivers a top-notch user experience.

Enhanced Popularity and Credibility

The very first advantage we mentioned in terms of custom applications was enhanced popularity and credibility – it certainly speaks volumes of the level of dedication a business has when it comes to scalability.

In the context of WordPress development, enhanced credibility and popularity are also benefits that come together with precise website execution. WordPress is the world’s most famous CMS, powering over 40% of all websites – this is definitely hard proof of its multitude of possibilities. What’s more, it’s incredibly SEO-friendly – and we all know that proper search engine exposure is crucial when it comes to people discovering and choosing your brand.

WordPress Development Promises Speed and Security

WordPress is so popular for yet another reason – it’s fast and offers top-notch security against breaches and malicious attacks. Opting for custom-coded themes and plugins may tremendously benefit the speed factor as they usually don’t consist of any additional and useless code – after all, they are specifically tailored to the specific business! Image optimization and disabling inactive plugins and functionality also make room for faster-loading platforms.

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Personalization Is What Makes WordPress a Platform Like No Other

WordPress, starting out as a blogging platform, always had personalization at the top of its priority list. Regardless of whether we’re referring to themes, plugins, design, functionalities, colors, layout, patterns – you name it and the CMS has a way of providing it for virtually any type of website. This level of versatility is probably one of the reasons why WordPress is the preferred platform for website development worldwide – not to mention that it also makes content personalization through machine learning a piece of cake! More on the subject you can read about here.

Customer-Oriented Extras and Elevated User Experience

Custom functionalities and interactions can be easily implemented into the entire WordPress development process so that users can truly benefit from engaging with a dynamic website experience. Based on the business niche and the exact products and services your enterprise offers, your web development team can come up with smart solutions that truly work and help the platform’s visitors easily and effortlessly interact with the website’s multitude of functionalities.

WordPress Is Exceptionally Marketing Friendly As Well

Be it landing pages or custom-coded Gutenberg pages for enhanced and easier editing, WordPress has all it takes in order to help your marketing campaign succeed and convert website visitors into paying and returning customers. It also provides the opportunity for the marketing team to carefully examine the customer journey and better determine what marketing solutions would provide even better results in the long run.

As a whole, our Enterprise WordPress Agency for Development wanted to showcase that professional and precise WordPress development can truly provide a plethora of functionalities and benefits for businesses of all shapes and sizes. It can successfully serve as the first fundamental step in the world of digital exposure – as your business grows and develops further, custom applications could easily be the next thing on your agenda for even more enhanced scalability and versatility.

Vipe Studio Is Here to Help – Be It Custom Applications or WordPress Development

Don’t hesitate to reach out in case you need either custom applications development or website distribution – our professionals are right here at your disposal, ready to assist you in any way! If you think you need further consultation regarding your business’s future steps toward success, we’re here for you – let’s pave the way together and get inspired!