Business Scaling to International Markets: Multilingual WordPress

by Vipe Team in WordPress Development; Published on 13.07.2023

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One thing’s certain: Where there is growth, there’s also scalability! Our Enterprise WordPress Agency for Development is here to help your brand break free and reach its true potential – by the power of WordPress, we can together embrace businesses’ next level. And going for multilingual websites is a certain way to go.

Sure enough, there are businesses that are situated in a local market, thriving and capable of delivering outstanding results. Then again, there are enterprises that have scaled so much that going international is their next go-to strategy. If your enterprise falls under the second category, then surely you need professional assistance – WordPress is here to help you achieve that much-desired goal and truly pick up the fruits of your growth and development processes.

multilingual websites

Going international is, by all means, a huge step forward – together with careful planning and excellent utilization of efforts, products and services, marketing campaigns and delivering pristine customer support, there’s also the multilingual platform. If reaching out and connecting to prospective customers from different parts of the world has ever been your ultimate goal in business planning, then today’s article is exactly for you.

Follow through as we’re going to explain why going international is an excellent idea, what benefits it brings to the table and what is the best strategy when it comes to putting it into practice.

In the Digital Age, There Are Simply No Limits for Enterprise Development

We have to admit it, we certainly do live in an age that allows enterprises to outgrow their previous limits and set the standard for impeccable growth and outside-of-the-box development.

Decades ago the majority of businesses were seriously challenged by distance – it was incredibly challenging for a physical store located in a particular city to overcome the numerous obstacles and difficulties and establish numerous stores internationally.

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In terms of planning, investments and precise business development, things haven’t changed much – today brands also need detailed strategizing if they wish to grow and reach new markets. What has changed, however, is the way businesses can position themselves online and thus boost their digital existence.

For starters, businesses nowadays can operate digitally – more and more enterprises opt for non-physical existence such as a store or location centered in a particular city. Websites and mobile applications truly changed the way audiences shop and hire services – if an enterprise has its own platform showcasing its portfolio and catalogs, then customers can virtually access this platform worldwide and decide to embark on a journey together with the business in question.

WordPress Has Proven to be a Rocket Start for Enterprise Websites

So once we’ve established how existing in the digital world has changed the game for businesses, it’s time to direct our attention to the platform that can ultimately turn them into fast-scaling online platforms that quickly convert visitors into customers.

WordPress is the world’s most famous CMS, powering over 40% of worldwide websites. This outstanding result proves the platform’s scalability, customization, security, speed and hundreds of other benefits that help enterprises showcase their true essence.

Whether your business is small-to-medium or a growing enterprise that needs to withstand huge volumes of traffic, WordPress has you covered – it’s incredibly easy to use with its intuitive dashboard, fast, scalable, secure and full of opportunities that can only boost your website’s performance.

In terms of customization and UX/UI design, WordPress has a plethora of themes and plugins to choose from for elevated functionality and integrations. If you’re opting for a unique and authentic website experience, then custom-coded solutions are always ready at your disposal. Just pick a trusted web development team and witness the limitless development your enterprise is about to enroll in.

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Speaking of WordPress Benefits, Multilingual Websites Is Certainly Something You Need to Consider

Opting for a multilingual website simply means incorporating different languages into your platform so that you make it easier to use and more accessible to users in different countries.

It’s the ultimate potential when we refer to enterprise scalability – this way, not only is your website a door for worldwide traffic; but it also becomes the vessel that helps international users interact with and choose your business for their needs.

Luckily, WordPress is fully capable of providing multilingual options to your enterprise.

When we refer to multilingual websites, we usually focus our attention on:

WooCommerce stores – if your eCommerce business has gone international and has scaled its services to other countries, then including those countries’ languages in its platform is an incredible way to raise credibility and overcome the language barrier;
Service-based enterprises – if users from a particular country or several particular countries express interest in your services, then the multilingual website is your go-to strategy for ease of access and elevated accessibility;
Learning management systems and media and publishers – the more languages your website works with, the bigger the audience will be, hence, bigger conversion and elevated profit;

Investing in growth in new markets is an incredible opportunity for enterprises to scale big and communicate to customers in their own native language.

Benefits of Multilingual Websites

Communication at a Whole Another Level

Opting for a multilingual website tremendously improves communication – native customers can fully immerse themselves into browsing and exploring your business’s website! An outstanding bonus is featuring multilingual customer support as well – this way your clients will feel taken care of and assisted each step of the way.

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An Opportunity for Elevated Profit and More Conversions

Targeting a specific market has a lot to do with making it easy for potential customers to navigate and explore your business. Stumbling upon their own native language on your platform has the potential to ease their purchasing process which will result in elevated profit and more conversions for your business.

SEO Loves Multilingual Websites

Including multilingual options on your website has the potential to increase its search engine ranking in a specific region or location – essentially, this leads to increased conversions and profit.

Things To Consider Beforehand

Our Enterprise WordPress Agency for Development advises you to carefully determine your target market – this will help you establish what language (or languages) you need to feature in your website in order to make it fully scalable.

Are you considering a multilingual blog? If yes, a good strategy is to research the interests and needs of the specific region’s inhabitants – this way you can come up with unique content that addresses their topics of interest. Remember that a multilingual blog is a nice touch to the overall credibility and trust you bring to the table.

Decide on plugin usage, custom-coded translations or human engagement – after all, your platform should look and sound professional and pristine. The way you choose to opt for multilingual websites is definitely your business card in front of multilingual customers as well!

Trust Vipe Studio for a Top-Notch Multilingual Enterprise Experience

Our team lives and breathes scalability – if you’re considering multilingual features for your enterprise website, then you’ve come to the right place!

Trust our team to conduct a well-thought-of multilingual strategy and proper execution – in no time, your website would scale tremendously and reach potential new customers as we speak. The world’s waiting!