On Bounce Rate and WordPress Scalability: The CMS Comes to the Rescue

by Vipe Team in WordPress Development; Published on 06.07.2023

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Perhaps this is businesses’ most-dreaded expression: bounce rate! Whether you’re familiar with what it means or perhaps hear about it for the very first time, bounce rate is indeed something enterprises should watch out for. The good news? It could actually be a sign showcasing it’s time you consider WordPress scalability.

Our Enterprise WordPress Agency for Development has worked on a multitude of enterprise websites – essentially, our main goal is to ensure the platform runs smoothly, efficiently and entirely functional. That’s exceptionally important when a promotional or marketing campaign is coming our way – no business wants its platform to crash or malfunction just as its customers are about to visit and opt for finalizing purchases.

bounce rate

And since user behavior has a lot to teach both enterprises and web development teams, we’re here today to discuss bounce rate in the context of underlining enterprise growth and WordPress scalability. Care to learn more? Hop and let’s get started!

What Is Bounce Rate and What Can It Teach Enterprises?

According to Backlinko,

Bounce Rate is defined as the percentage of visitors that leave a webpage without taking an action, such as clicking on a link, filling out a form, or making a purchase.

Now, our Enterprise WordPress Agency for Development assumes it’s rather clear why this comes as an issue: If visitors and potential customers don’t opt for targeted action and quickly decide to leave the website, then no conversion or profit increase occurred. Essentially, this leads to businesses losing revenue and heading to bankruptcy.

That’s especially applicable nowadays when the great majority of enterprises operate online – since most customers wholeheartedly head straight to their browsers for products and services (as well as business discovery), it’s only natural for enterprises to opt for websites that scale and has the potential to grow and further develop the conversions.

But let’s get to the fact real quick – once we’ve covered what bounce rate exactly is, let’s examine how it can decrease any business’s performance and profit:

First and foremost, enterprises lose clients – having them quickly leave the platform could result in them never coming back or heading straight to the competitors;
Businesses often could lose their initial investments – say an enterprise has launched its promotional campaign; in order for it to be successful, products are needed, discounts are implemented and a marketing budget is spent – when no conversion happens for whatever reason, the business loses what they’ve invested in terms of money, effort and time;
It decreases SEO – we know that SEO is essential in terms of proper online distribution; when visitors are quick to leave your website, search engines take notice and are believed to rank the platform lower on the SERP;

Follow the Users On User Experience as Pivotal Aspect to Success

As we can see, an increased bounce rate could lead to plenty of complications. The good news is that it’s usually a sign something on your website is not functioning properly so there’s no room for desperation. What matters is for the issue to be discovered and resolved quickly and efficiently – of course, experienced web development teams could always step in and lend a hand.

What Are Some of the Most Common Reasons That Lead to Increased Bounce Rates?

Thanks to metrics and tools we can establish bounce rate increase but what’s more important is to figure out what’s causing it. The quicker we deal with the obstacles, the less damage in terms of revenue and credibility our business would suffer. So let’s get going.

Not Being Aware of Your Target Audience

It’s a well-known fact that one of the very first things businesses should do is establish what their target audience is. Without knowing your prospective customers, how are you supposed to fulfill their needs, pain points and live up to their standards?

The enterprise website should be constructed in a way that resembles the customer intent. If they find the platform confusing, chaotic and not providing sufficient information, they’d leave and direct their attention to a competitor’s website that is fully aligned with its audience and distributes the content effectively.

Vague Copywriting (Or Lack Of it) Equals an Increased Bounce Rate

Regardless of your business’s niche, content is absolutely essential. Without it, your business would fail to communicate its brand message and showcase its catalog of products and services.

Investing in thorough, to-the-point and precise copy is a sure sign your target audience would get informed and convinced they’ve landed in the right place. That’s especially essential for eCommerce platforms and their product pages – lacking product descriptions to customers is a tell-tale the business might not be able to provide outstanding service.

A Website, Incapable of Withstanding Traffic

A platform that crashes, freezes or is virtually incapable of withstanding high traffic and huge demand is doomed.

Imagine you’ve launched a promotional or seasonal campaign and invested in a top-notch marketing campaign only for your customers to not be able to finalize their purchases. Whether the platform is slow, non-responding or crashes each time many people are trying to interact with it, our Enterprise WordPress Agency for Development convinces you you’d soon witness an increase in the bounce rate.

Interactive Content Is Everything When It Comes to Customer Engagement - And WordPress Development Is Here to Help

Not Well-Thought-Of UX Design

User experience design helps enterprises come up with exceptional websites specifically crafted to keep in mind the visitor’s roadmap of browsing and taking action.

Lacking precise UX/UI can quickly end in an increased bounce rate – missing call-to-action buttons, opting for the wrong colors and typography, misplacing important sections and risking confusing navigation are all signs you need to level up your game and upgrade the overall appeal and functionality of your platform.

Perhaps Your Enterprise Platform Is Not Mobile-Responsive

Out of a hundred, how many people would access a platform on their mobiles first? You get that right – nowadays almost everyone is glued to their phones so businesses should prioritize mobile responsiveness like never before.

If the platform is not working properly on mobile devices, chances are your visitors would find it incredibly difficult to interact with it. In a nutshell, this leads to them quickly running to the hills and clicking that “back” button at the far upper left corner of their screens.

Discrepancies and Failed Information Updates

If your website states that there are four remaining pieces of a certain product in store but all of a sudden the user is unable to purchase them due to an “Out of stock” message and inactive “Purchase” button, how quickly do you assume they’d leave?

And what’s more important, do you think they’d be returning any time soon?

Of course, there could be numerous reasons for the increased bounce rate but we believe you got the idea. Before continuing, let our Enterprise WordPress Agency for Development point out a quick disclaimer: Not every bounce rate is inherently bad. If a page on your website provides the needed information in just one glimpse, then it’s okay for users to quickly visit it and then leave.

When it comes to investigating bounce rates, further digging should be implemented. Luckily, SEO specialists, web developers and tools are all at your disposal so don’t hesitate to ask for assistance if you witness your conversion rate dropping.

What Does WordPress Have to Do with the Bounce Rate

After investigating what bounce rate is and what are some of the most common reasons for it to occur, it’s time to mention this: Relying on a secure, stable and scalable platform is a great way to address the issue and ensure dazzling enterprise performance.

How to Get the Best Of Categories in WordPress

So you’ve got that right – WordPress is the hero here. During the last 20 years, the CMS managed to turn into anyone’s favorite in terms of pristine web development. It’s no wonder businesses of all scales and sizes trust WordPress – it turns out, the platform can be of assistance when it comes to battling bounce rates as well.

WordPress Is Capable of Handling a Plethora of Bounce Rate Issues

WordPress is incredibly scalable. The moment enterprises witness their platforms are incapable of delivering top-notch results in terms of user browse intent, they can opt for scaling solutions that would elevate their website to a whole another level. Be it international exposure, multilingual options, custom-coded themes, custom-coded Gutenberg blocks for a better editing experience, or integrating more functions and tools, you name it and WordPress will be quick to deliver.
The CMS is incredibly SEO-friendly. It provides a plethora of SEO plugins that can showcase your website’s performance and highlight which areas you need to focus on.
It’s fast so enterprises can wave slow loading goodbye. In fact, custom-coded themes have the potential to boost the website’s speed since they rely on clean and to-the-point coding. There’s no room for unnecessary code that slows down the entire platform and dooms people’s experience.
The elevated editing experience and nearly-endless customization possibilities allow outstanding UX/UI design. Combined with custom web development, WordPress can truly turn your platform into the ultimate scaling solution for your enterprise.
In need of great content? Say no more – after all, WordPress has started off as a blogging platform so it’s indeed the go-to place for top-notch articles and blog pieces.
WordPress allows developers to engage in full mobile-responsive design and make sure any platform would work issue-free on any type of device.
With Headless WordPress and pristine API integration at your disposal, there are virtually no limits when it comes to functionality and additional tools and features.

Scaling WordPress Is Certainly Going to Increase your Business’s Numbers

Our Enterprise WordPress Agency for Development can almost feel the anticipation in whoever’s reading this – make no mistake, the CMS is certainly going to turn into the right answer for nearly any question or inquiry you may have!

Reach out and let Vipe Studio assist you in your journey toward enterprise web development and scalability – we offer consulting and discovery which will help us determine how we can be of the best assistance. Scale today and head to a better tomorrow!