7 WordPress Plugins to Create an Effective Newsletter

by Vipe Team in WordPress Marketing; Published on 03.01.2022

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Long gone are the days when emails were considered old, ineffective, and dying. In the past years, the idea that they are extremely valuable has only been reinforced.

Nowadays, emails are the most preferred form of formal and business communication. Furthermore, they are an integral part of any marketing strategy.

As a result, businesses worldwide have been putting a lot of effort into developing an email marketing strategy, centered around informative newsletters. The latter can be beneficial for both your WordPress website and your business.

Newsletters ensure a loyal base of customers and generate traffic. However, creating and sending emails can be a tedious task. The easiest and most efficient way to create and optimize your email marketing campaign is to use a WordPress newsletter plugin.

In today’s article, our WordPress development agency will share some of the most popular plugins so you can build and grow your email list trouble-free.

What Is a Newsletter and Why Does Your WordPress Website Need One?

A newsletter is an email tool used by businesses and organizations to share valuable and interesting information such as promotions, content, company announcements, etc. with their customers, subscribers, and prospects. Its purpose is to generate traffic and keep the audience engaged.

Our WordPress development agency believes that newsletters are of great importance for any business. They allow you to build and maintain relationships with your customers. By having direct access to their inboxes, you receive an opportunity to share anything that will be valuable for them and beneficial for you.

Newsletters can contain different types of content – company updates, interviews with experts, industry news, etc. Whatever you decide to write about, you must have a clear focus and stick to it.

There is no need to include everything that crosses your mind. Make sure to produce valuable and meaningful content and the rest will follow.

Our WordPress development agency also advises you to be consistent and send it out at the same time every week or month. Do not forget that no matter how unique your content is and how regularly you send it out, if you don’t have marvelous email subjects people may never open it.

Writing an effective and engaging newsletter takes a lot of time, effort, and dedication. However, if done properly, it can bring many benefits to your website and your business.

7 WordPress Newsletters Plugins

As we previously mentioned, newsletters can be tricky, and often they do not make their way to your schedule. That’s why our WordPress development agency finds plugins a priceless tool to set up and manage your newsletter with WordPress. Down below you can find our list of plugins to help you in the process.

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Mailster

Mailster is a popular plugin that can take the whole chaotic process of creating, sending, and managing a newsletter plugin inside the back-end of your WordPress website. This way you’ll easily eliminate the chaos and grow your email list.

It offers a built-in email builder that allows you to send well-structured emails. The drag and drop builder lets you create and navigate a whole campaign. Moreover, the plugin stores your subscribers inside your WordPress dashboard so you have access to the data without worrying about fees and limitations.

Therefore, our WordPress development agency finds the plugin to be a great solution if you are on a hunt for a budget-friendly solution. Most email marketing services will demand a certain tax to create lists and subscribers but with Mailster you won’t have to worry about that.

The plugin integrates well with third-party services to ensure you run the best campaign. Nonetheless, the great diversity of available marvelous templates will make you stand out from the crowd.

Jackmail

Jackmail is one of the most well-known freemium newsletter plugins on the market. It has many great and useful features and it allows you to create and send emails from your WordPress dashboard.

Due to the drag-and-drop email builder, you can easily and without any complications create flexible newsletter templates. The plugin won’t show any irritating ads that usually find their place on your email footer. This way your content will be the only one to grab the audience’s attention.

Our WordPress development agency believes that the best way to measure your newsletter’s success is to use analytics and statistics. Jackmail provides you with in-depth data on email openings, average reading time, and link clicks. This way you’ll be able to optimize your strategy in a way that encourages subscribers to open and read your emails.

Another great feature of Jackmail is the built-in SMTP server integration that ensures your emails won’t end in the spam folder. It is also compatible with third-party tools and plugins for maximum results which our WordPress development agency believes makes it a great solution.

ConvertKit

ConvertKit is a newsletter plugin used by businesses, bloggers, content creators, and marketers. With its help, anyone, even beginners, can easily create newsletters for their WordPress websites. It is highly customizable due to the email designer tool that offers numerous options.

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It will allow you to grow your audience by turning visitors into loyal subscribers. Some of its many features include sending personalized content, creating sales pages, and automatically delivering digital products.

Our WordPress development company finds ConvertKit to be one of the most innovative email marketing services. To make sure your newsletter reaches your audience and performs well, you will receive statistics as well as A/B email subject lines to improve open rates.

The Newsletter Plugin

As its name suggests, The Newsletter Plugin is an email marketing plugin for creating, sending, and tracking emails inside your WordPress dashboard. It’s extremely user-friendly and feature-rich. It has a drag-and-drop builder so you can craft aesthetically pleasing and mobile-friendly newsletters.

Our WordPress development agency believes that knowing who’s opening and reading your newsletter is crucial to score higher in the future. That means you can take advantage of the advanced statistics and email tracking the plugin offers. Furthermore, the SMTP supports ensuring your emails make their way to your customers’ inboxes.

It has a privacy checkbox to make sure your site meets the requirements of GDPR. The plugin offers multiple premium add-ons for reports, autoresponders, WooCommerce, Google Analytics, and more. It is undeniable that the plugin has a lot to offer.

Newsletter Glue

Newsletter Glue is one of the best newsletter plugins on the market that allows you to create emails from your WordPress admin area. It does not require any of the skills WordPress developers have to set it up. The process is fast and easy.

The plugin makes it possible to build newsletter templates in the Gutenberg block editor. Moreover, it lets you schedule and send a newsletter to lists, segments, and tags, and add subscriber forms to grow your audience. Our WordPress development agency finds it to be very useful and affordable.

MailOptin

MailOptin is a feature-rich newsletter plugin that gives you a lot of freedom to create different newsletter signup forms – pop-ups, slide-ins, notification bars, etc. It can automatically inform your subscribers every time there is new content on your WordPress website, it can schedule email campaigns to keep your audience engaged, and send email updates.

What is more, MailOptin comes with conversion-boosting features such as A/B testing, exit intent, scroll trigger, etc. It also integrates with popular email marketing providers so your email strategy can be as efficient as possible. Our WordPress development agency believes that MailOptin can be very beneficial for your site and newsletter.

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WP Mail SMTP

Last but not least, our WordPress development agency will talk about WP Mail SMTP. That is an email and newsletter plugin that lets you send emails that reach your customers’ inboxes and don’t get filed away as spam.

Tracking open rates and click links is way easier than you expect with the help of this plugin. It gives you detailed information about subjects that work best. Moreover, if for some reason your email doesn’t reach the inbox of one of your subscribers, you can resend it instead of manually forwarding a copy.

To make sure it won’t affect your site performance, the plugin queues emails and sends them in groups. The result is reduced load on your web server and fast loading website – anything a user and a website owner may want.

Generate More Email Subscribers in Your WordPress Website!

Getting started with email marketing may seem hard and tedious at the beginning. However, with time, you’ll notice that this is not the case, especially if you use a dedicated tool to help you in the process. Emails are the foundation of most marketing strategies. With a properly conducted plan, they can help your business reach new horizons.

Before you decide which plugin is the best for you, you need to keep in mind that there is no one-size-fits-all solution. The best thing you can do is to consider your budget and how much you’re willing to spend on a newsletter and a plugin, as well as your audience and business goals and the features you need. Our WordPress development agency advises you to give different options a go before you make your final decision.

Although marketing is crucial for your website’s success, without a properly built and maintained website, the rest of your efforts will be entirely pointless. Therefore, it is advisable to leave your site in the hands of professional WordPress developers, like the ones at Vipe Studio, our WordPress development company.

We guarantee the quality of the services we offer. What is more, by working with us, you also provide yourself with a long-term partner. All your marketing efforts will be rewarded once you get a professional-looking, fast, and optimized website. Do not hesitate to contact us. We look forward to hearing from you soon!