6 Fantastic Whitepaper Ideas for Your WordPress Website
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Do you want to create compelling content that stands out and generates leads once you complete your WordPress website development? If the answer is yes, then you’ll have to think outside the box and impress your audience with something truly unique.
Ask any reputable B2B marketer, and they’ll tell you that whitepapers are one of the most popular lead-generating tools. There is a catch, though. For a whitepaper to be really effective, it must provide original content in order to elicit a positive response. Remember that the lead is providing their name, contact, and demographic information, meaning that the free asset you’re offering should be of the highest possible quality.
If you fail to provide enough value with your whitepaper, the lead may bounce and never return to your website again. By the way, you might have heard the term ‘whitepaper’ before but not fully realized what it actually means. Don’t worry, our WordPress Agency for Development can explain to avoid further confusion.
So, a B2B whitepaper is a document that creates an advantageous narrative to the organization sponsoring the paper. This is usually done by using selected facts and logical reasoning.
In a nutshell, whitepapers serve the purpose of both providing valuable information and promoting a company’s brand. You can think of whitepapers as opinion-forming editorial content that is similar to a journalistic op-ed or perhaps a sponsored post.
However, our WordPress development agency reminds you that a whitepaper’s main distinguishing feature is that it must communicate authority via the scope of its study. Apart from that, a high-quality whitepaper should be valuable enough to convert leads into customers.
In today’s article, we’ll give you 6 unique whitepaper ideas to help you stand out and impress your B2B audience. Let’s go!
1. A Whitepaper Written by a C-Suite Executive
This whitepaper concept is great if you want to blend thought leadership with the amount of information necessary for a valuable whitepaper.
This kind of whitepaper stands out because it is written by a member of the C-suite, such as the Chief Executive Officer (CEO) or Chief Technology Officer. As you can probably see for yourself, this is way better than a generic, anonymous document.
Our WordPress development company recommends you address a current issue in your field in this type of whitepaper. Since C-suites are often busy, the professional service of a qualified ghostwriter may be required. Of course, it is crucial for the tone and concepts to be captured correctly.
This type of whitepaper is usually highly effective because it uses a personal voice that builds a relationship and establishes credibility. We advise you to include the author’s contact details in the footer so that viewers may simply connect with the writer or leave comments.
2. A Whitepaper Presenting the Findings of a Poll
Our WordPress agency for enterprise believes that surveying your audience is an excellent approach if you want to tailor your message to their preferences. Remember that people in your sector want to discover what other experts in their field are thinking. This is exactly why surveys are such a popular thing within all kinds of industries.
After you complete your WordPress website development, you can either run a survey on your own or hire a survey service. Whatever you choose, gaining insights from your audience should be your number 1 priority.
With a poll like that, you’ll be able to gain valuable insights from your audience, such as buyer behavior, industry prognosis, or even top concerns and solutions. From the gathered data, you can produce a whitepaper that not only shows the results but also includes professional comments on the concepts and what they represent for your sector.
You can establish your brand as an authority with this type of content, which, in turn, will act as a lead magnet for prospects who believe in the value you provide.
3. Forecasts For The Upcoming Quarter (Or Fiscal Year)
If you’re a part of a marketing or a sales team, you most definitely know what happens whenever a new quarter approaches. Our WordPress Agency for Development is aware that this is the time when companies are under pressure to devise a strategy for increasing (or recovering) pipeline productivity.
In this context, a whitepaper that includes forecasts can help these experts shape their plans. Remember that the predictions you present in your whitepaper should always be backed up by statistics on various trends. You can even include interviews with industry leaders who can share valuable insights on what to anticipate in the coming months.
4. Academic Research Insights
Oftentimes, businesses underestimate academic research. You should be aware that academics all across the world are producing meaningful research that can be extremely useful for your audience. This is why our WordPress development agency recommends you use this type of research to generate ground-breaking, reputable content.
There are many scientific paper databases like JSTOR and Elsevier where you can search for keywords related to your niche. Alternatively, you may want to leverage your local resources, meaning that you can contact a local institution for research and ask them to support your whitepaper ideas.
Just remember to give credit to the writers, and if they agree, you can even feature them in a video or a webinar. This will increase the value and trustworthiness of your findings.
5. The So-Called “Antihero” Whitepaper
An “Antihero” whitepaper can present you with the perfect opportunity to share your unique viewpoint, regarding gold standard rules in your niche that you feel can be improved or altered entirely.
Our WordPress development company likes this type of whitepaper because it usually defies expectations and offers startling ideas that will encourage readers to consider new possibilities that were out of reach until this point.
Just be cautious when writing an “Antihero” whitepaper. After all, the last thing you want to do is incorrectly question well-known principles. If you do this, you risk your whitepaper backfiring at you.
To avoid this unpleasant scenario, we suggest you provide adequate proof to back up your arguments. If you strongly believe that some established regulations should be ignored, make sure you support your ideas with enough data and expertise. By doing so, our WordPress agency for enterprise believes you will pave the way for new practices in your sector or at least start a valuable and thought-provoking discussion.
6. Reference Guide for Professionals
A reference guide is another good option for a whitepaper as it is a comprehensive go-to resource that allows professionals to pinpoint the information they require for their job. This type of whitepaper should encompass the fundamentals and provide a concise summary of a role’s advanced responsibilities. It’s a good idea to also include references for further reading.
Our WordPress Agency for Development reminds you that a high-quality reference guide usually compiles an introduction for newcomers, explanations of the key activities the work requires, a quick FAQ, and resource recommendations for professional growth (these could be certifications, books, or courses).
Once you complete your WordPress website development, you can produce this type of whitepaper if you want to provide a significant resource for your audience. This can be especially beneficial to those people who are just beginning their professional journeys.
Challenge Your Industry’s Standards and Provide Great Value With the Right Whitepaper Ideas!
And so, this concludes our list of creative whitepaper ideas you can use to impress your B2B audience. Our WordPress development agency hopes you have found something that can be beneficial for your business’ specific objections.
One thing is for sure, though. Presenting an uncommon viewpoint in your whitepaper is definitely one of the best ways to stand out from your competitors. This is why we recommend you follow this approach to ensure your content is absolutely unique.
Remember that generic content can never succeed since it asks the same questions over and over again and does nothing to challenge your industry’s status quo. Of course, bear in mind that rebelling without an actual cause is completely unnecessary, so only encourage the “Antihero” whitepaper format when you really believe in your innovative ideas.
Our WordPress agency for enterprise also reminds you to never copy what’s already out there. We’ve seen many businesses make the mistake of copying the work of others, which leads to the unfortunate littering of the Internet with duplicate content that is no longer useful to anyone.
To avoid falling into this trap, we suggest you consider what makes the content of others so appealing and which characteristics relate to your own company. By doing so, you’ll be able to produce better-informed and unique whitepapers that will outshine the success of your competitors.
Still don’t have a site where you can post your amazing whitepapers? We can help! Vipe Studio offers a world-class WordPress website development service that adheres to the latest best practices on the market. Your success is our mission, so we can’t wait for you to send us your inquiry and let us get acquainted with your project ideas!
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