5 Types of eCommerce Videos for WordPress to Increase Sales

by Supriyadi in WordPress Marketing; Published on 23.03.2022

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The popularity of eCommerce videos keeps increasing from time to time. Most people love watching videos on any of their favorite websites or any popular video-sharing websites. Bite-sized or short videos are getting very popular among many users these days. They are very appealing and attractive to many buyers today. Based on our research at our Headless WordPress development agency, more than 50% of the customers usually watch YouTube to help them make a purchase decision.

If you want to increase sales and profit in your store, you may consider adding using some of these eCommerce videos to your website. These types of videos can be used to help you attract a lot of customers for staying on your website for a long time. Because of that reason, we also recommend our clients from our Headless WordPress development agency to use these eCommerce videos for increasing their sales and profits.

1. The Overview and also the How-To Video

This is one of the most popular video content formats that we recommend to our clients at our WordPress development agency for the enterprise. This video can be used to highlight a service or product that can be beneficial for your customers. You can use this video to let your customers know about how to use your product or service. Many brands are using this type of video content when they want to create hype around the launching period of a promotion or a product. Some of our WordPress company’s clients are reaching more website visitors and leads using video strategies in their marketing campaigns.

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2. The Close-Up Video

Our marketing experts at our Enterprise WordPress agency for development recommend you to hop into this video type as soon as you decide to give a chance to video marketing. This video is specially created to offer an incredible imagination for all of your customers. The objective of making this video is to get as much detail as possible about your products, so your customers can understand the product clearly. You can show this video on your landing page or some video-sharing sites, such as YouTube, Vimeo, etc. The better quality your video has, the more chance of getting more clients your online store will engage.

3. Testimonial Review Video

Testimonial review video is a great way to engage your visitors while confirming they are on the right online store to buy the right products for their needs. When you have a lot of reviews and testimonials from the other customers, you can increase your sales and conversion on your store gathering the best of them in a video. Most customers trust any recommendations given by their family or friends more than the other advertising or marketing tactics. Thus, you will be able to show that your current customers are loyal to your business, products, and services.

4. The Unboxing Video

Taking a product from the box for the first time can be a very exciting and satisfying experience for many people. The excitement will be the ultimate goal of this type of video. An unboxing video can be very addictive to watch. It will be better for you to have an interesting and exciting box to show to your customers. This is one of our favorite eCommerce videos that we love to recommend to our clients at our Headless WordPress development agency. Your customers will be interested in following you by purchasing your products.

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5. The founder or CEO massage video

A message from a CEO or founder of a company can be very meaningful for your customers. Because of this reason, many of our clients at our Enterprise WordPress agency for development are using this type of video on their websites. Most customers will trust the authority of the CEO or the founder of your company. We assure you that this approach will be very useful to help you build engagement among all of your customers.

If you want to get benefits from your video marketing efforts, make sure you have chosen the right type that will match your marketing strategy. And don’t forget that if you need any help for embedding the video or you need a custom WordPress development from professionals such as the ones from our WordPress development agency for the enterprise, send your inquiry!