{"id":35855,"date":"2023-06-15T10:48:59","date_gmt":"2023-06-15T07:48:59","guid":{"rendered":"https:\/\/vipestudio.com\/?p=35855"},"modified":"2023-06-15T10:48:59","modified_gmt":"2023-06-15T07:48:59","slug":"gutenberg-blocks-how-can-businesses-benefit-from-wordpress-s-editor-experience","status":"publish","type":"post","link":"https:\/\/vipestudio.com\/en\/gutenberg-blocks-how-can-businesses-benefit-from-wordpress-s-editor-experience\/","title":{"rendered":"Gutenberg Blocks: How Can Businesses Benefit from WordPress\u2019s Editor Experience?"},"content":{"rendered":"

It\u2019s been almost a week since our Enterprise WordPress Agency for Development<\/a> packed its bags and headed straight to Athens, Greece where this year\u2019s WordCamp Europe<\/a> took place. If you want to know how our experience there went, you can always catch up here<\/a>. However, today\u2019s post is situated around a much-anticipated topic that gains more and more popularity in the WordPress community – custom Gutenberg blocks<\/strong>!<\/p>\n

\"Gutenberg\"<\/p>\n

If the article\u2019s title rings a bell, you\u2019re not mistaken – it\u2019s precisely the subject our CEO and founder Ivan Popov chose to present at the conference. He was selected as a speaker<\/a> for a second year in a row – after speaking about the Headless WordPress approach in Porto last year, this time he decided to shed some light on the CMS\u2019s infamous editor Gutenberg<\/strong> and its multitude of scaling opportunities and benefits<\/strong>.<\/p>\n

It was no surprise that the topic gained much attention – Matt Mullenweg himself expressed an opinion last year that Gutenberg is perhaps the future when it comes to editing experience and has the potential to grow bigger than WordPress itself<\/a>! So it\u2019s no wonder our founder chose exactly Gutenberg to be the star of his lightning talk<\/strong> on Track 1 in WCEU.<\/p>\n

If you\u2019ve, by any chance, missed his interesting presentation, have no fear – today we\u2019ll be covering the very basics and will with great pleasure touch upon the subject of Gutenberg and its numerous advantages and benefits<\/strong>. And here\u2019s the brilliant twist – this goes way beyond WordPress-driven websites. Yes, you\u2019ve got that right – the editor\u2019s opportunities and scalability have the potential to outgrow the WordPress ecosystem<\/strong> and, through precise tech engineering, become an integrative part of virtually any platform or application.<\/strong><\/p>\n

What Makes the WordPress Editing Process a Top-Notch Experience<\/h2>\n

WordPress Truly Stole People\u2019s Hearts – And For Very Good Reasons<\/h3>\n

There\u2019s a reason why WordPress is the world\u2019s most famous CMS, powering over 40% of websites<\/a> in general – it\u2019s intuitive<\/strong>, incredibly easy to use<\/strong> even by non-tech individuals, it has unparalleled opportunities<\/strong>, it\u2019s truly SEO-friendly<\/strong> and provides a whole another level of experience when it comes to content management, customization and performance<\/strong>.<\/p>\n

However, in recent years, the WordPress ecosystem came up with yet another reason it skyrocketed and turned into everyone\u2019s favorite – the editor Gutenberg<\/strong> presented never-seen-before opportunities and editing options that quickly turned the editing experience into a full-fledged working solution<\/strong>, offering unimaginable customization options.<\/p>\n

\"\"<\/p>\n

In his speech, Ivan mentioned that back in the days when Vipe Studio was just launching, one of our agency\u2019s strongest selling points was that editing your website with WordPress was virtually no different from editing just a plain text document. It was, and still is, that easy and effortless! In addition to this, the CMS\u2019s ever-so SEO-friendly nature and constantly evolving accessibility features truly managed to put WordPress on the business landscape for good<\/strong>.<\/p>\n

Builders Come to the Rescue – But Are They As Versatile As We All Wish Them to Be?<\/h3>\n

When we refer to WordPress editing experience, we absolutely must direct our attention to some of the most well-known website builders<\/strong> – their \u201cwhat you see is what you get\u201d<\/em> concept truly works wonders and helps people (including those with non-tech expertise and background) fully submerge themselves into the editing experience and get outstanding results in terms of customization, functionality and performance<\/strong> in virtually no time.<\/p>\n

Elementor, Visual Composer, Divi, Beaver, Thrive, etc. truly provide amazing user experience – we can safely say that they serve as a top-notch approach in a gazillion of instances<\/strong>. But is there a disadvantage that we may stumble upon along the way?<\/p>\n

Well, those handy helpers can\u2019t really \u201clive\u201d without WordPress which makes them quite a non-versatile solution<\/strong> for all online businesses which have chosen other platforms for their digital establishment. This leads us to the topic in question.<\/p>\n

Could There Be an Editing Solution That Surpasses WordPress and the Third-Party Builders?<\/h3>\n

By all means, Gutenberg is a powerhouse itself<\/strong> – it offers so many editing approaches and solutions that since its launch in WordPress 5.0, working with the CMS turned into a more intuitive and user-friendly experience<\/strong>. Gutenberg is the very successful ancestor of the classic WordPress editor and since its official feature in users\u2019 dashboards, many website owners opted for switching to it.<\/p>\n

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If you\u2019re still unaware of what Gutenberg brings to the table, here\u2019s a short list of advantages:<\/p>\n