{"id":34974,"date":"2023-04-26T18:15:45","date_gmt":"2023-04-26T15:15:45","guid":{"rendered":"https:\/\/vipestudio.com\/?p=34974"},"modified":"2023-05-26T11:25:03","modified_gmt":"2023-05-26T08:25:03","slug":"help-your-clients-buy-more-what-to-feature-in-a-woocommerce-product-page","status":"publish","type":"post","link":"https:\/\/vipestudio.com\/en\/help-your-clients-buy-more-what-to-feature-in-a-woocommerce-product-page\/","title":{"rendered":"Help Your Clients Buy More: What to Feature in a WooCommerce Product Page"},"content":{"rendered":"<p style=\"text-align: left;\">If you are in the retail business, chances are you\u2019ve already considered establishing a website \u2013 in this day and age, online shopping is here to stay and more and more people pick this option each time they decide it\u2019s time to land a desired product or service. With <strong>WooCommerce<\/strong> being one of the most famous WordPress plugins for shopping, our <a href=\"https:\/\/vipestudio.com\/en\/wp-development\/\" target=\"_blank\" rel=\"noopener\">Enterprise WordPress Agency for Development<\/a> figured our readers might need additional information in the conversion department.<\/p>\n<p style=\"text-align: left;\"><img decoding=\"async\" class=\"size-medium wp-image-32147 aligncenter\" src=\"https:\/\/vipestudio.com\/wp-content\/uploads\/2022\/11\/3318334-ai-300x300.png\" alt=\"customer experience\" width=\"300\" height=\"300\" srcset=\"https:\/\/vipestudio.com\/wp-content\/uploads\/2022\/11\/3318334-ai-300x300.png 300w, https:\/\/vipestudio.com\/wp-content\/uploads\/2022\/11\/3318334-ai-150x150.png 150w, https:\/\/vipestudio.com\/wp-content\/uploads\/2022\/11\/3318334-ai-768x768.png 768w, https:\/\/vipestudio.com\/wp-content\/uploads\/2022\/11\/3318334-ai-410x410.png 410w, https:\/\/vipestudio.com\/wp-content\/uploads\/2022\/11\/3318334-ai-381x381.png 381w, https:\/\/vipestudio.com\/wp-content\/uploads\/2022\/11\/3318334-ai-174x174.png 174w, https:\/\/vipestudio.com\/wp-content\/uploads\/2022\/11\/3318334-ai-75x75.png 75w, https:\/\/vipestudio.com\/wp-content\/uploads\/2022\/11\/3318334-ai.png 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: left;\"><strong>In WooCommerce, businesses aim at sales<\/strong> \u2013 that\u2019s why it\u2019s crucial for the whole web development to be constructed in a way that eases this entire process. In the ever so competitive environment when it comes to online shopping, enterprises can\u2019t risk opting for vague product pages that miss important features and characteristics \u2013 if customers stumble upon one of those, chances are they\u2019d be quick to leave and search for a better alternative. That\u2019s why it\u2019s essential for the <strong>web developing team to have strict planning right from the get-go<\/strong> \u2013 this way they\u2019ll manage to come up with a dazzling web page construction and increase the chances of higher conversion rates.<\/p>\n<p style=\"text-align: left;\">In today\u2019s article, our Enterprise WordPress Agency for Development has decided to shed some light on the subject of product page features that are absolutely essential for a business to reach success in the sales department. So don\u2019t go anywhere \u2013 instead, continue reading to learn all about <strong>proper WooCommerce construction<\/strong>!<\/p>\n<h2 style=\"text-align: left;\">Your Website Is The First Impression Your Business Makes<\/h2>\n<p style=\"text-align: left;\">We doubt anyone would disagree \u2013 if years ago all a business needed was a great physical location with impeccable customer service, nowadays the digital world has changed this. If a business wants to sell and gather more and more customers by the minute, it should by all means consider establishing a website. And it has to be a <strong>well-functioning one<\/strong>.<\/p>\n<p style=\"text-align: left;\"><img decoding=\"async\" class=\"size-medium wp-image-32149 aligncenter\" src=\"https:\/\/vipestudio.com\/wp-content\/uploads\/2022\/11\/4040106-ai-300x300.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/vipestudio.com\/wp-content\/uploads\/2022\/11\/4040106-ai-300x300.png 300w, https:\/\/vipestudio.com\/wp-content\/uploads\/2022\/11\/4040106-ai-150x150.png 150w, https:\/\/vipestudio.com\/wp-content\/uploads\/2022\/11\/4040106-ai-768x768.png 768w, https:\/\/vipestudio.com\/wp-content\/uploads\/2022\/11\/4040106-ai-410x410.png 410w, https:\/\/vipestudio.com\/wp-content\/uploads\/2022\/11\/4040106-ai-381x381.png 381w, https:\/\/vipestudio.com\/wp-content\/uploads\/2022\/11\/4040106-ai-174x174.png 174w, https:\/\/vipestudio.com\/wp-content\/uploads\/2022\/11\/4040106-ai-75x75.png 75w, https:\/\/vipestudio.com\/wp-content\/uploads\/2022\/11\/4040106-ai.png 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: left;\">Customers nowadays are so used to browsing the web that the very first thing they do whenever they need a particular product or a service is head straight to their browser. That\u2019s why <strong>it\u2019s essential for your business to be present<\/strong> \u2013 this way each time a customer search for an item or service that you offer, they will have the chance to stumble upon your website and continue with future engagements.<\/p>\n<h3 style=\"text-align: left;\">WooCommerce Is By All Means Everyone\u2019s First Choice When It Comes to Establishing Online Shopping Platforms<\/h3>\n<p style=\"text-align: left;\">WordPress is undoubtedly <strong>the world\u2019s most famous and success-oriented CMS<\/strong> \u2013 its dozens of functionalities, optimization features and scalability options skyrocket it as people\u2019s most sought-after solution when it comes to web development. Even though it started out as a blogging platform, to this day WordPress has managed to grow so much that it harbors a plethora of websites, including enterprise, SME, learning platforms, media and publishing and, last but not least, online stores.<\/p>\n<p style=\"text-align: left;\">And here comes <a href=\"https:\/\/woocommerce.com\" target=\"_blank\" rel=\"nofollow noopener\">WooCommerce<\/a> \u2013 perhaps the most well-known eCommerce plugin that launches millions of websites and provides a multitude of sales options to customers worldwide. If you\u2019re considering launching an online store, our Enterprise WordPress Agency for Development ensures you that <strong>WooCommerce is your go-to place<\/strong> \u2013 with hundreds of benefits and customizable features, it provides every business the opportunity to come up with the best platform entirely dedicated and tailored to its needs and characteristics. Here are some of the many reasons why we recommend using the plugin and rely on it in our daily practice:<\/p>\n<ul style=\"text-align: left;\">\n<li>It gives you the chance to<strong> start off free of charge<\/strong> \u2013 we know that at the beginning businesses often struggle financially so it\u2019s important to have free-of-charge alternatives. WooCommerce can be used for free which allows the business to focus on different investments.<\/li>\n<li>It\u2019s truly <strong>flexible and scalable<\/strong> \u2013 the open-source nature of WordPress allows its users to scale their platforms in accordance with the development stage and customers\u2019 needs and requests.<\/li>\n<li>As its nature suggests, it\u2019s <strong>fully integrated with WordPress<\/strong> \u2013 anyone who is an avid WordPress user would find the transition to eCommerce platforms smooth and hassle-free.<\/li>\n<li>Impeccable <strong>security and performance<\/strong> \u2013 WooCommerce is updated regularly which leaves no room for malicious attacks and security breaches. In addition to this, it\u2019s quick and incredibly operable so it provides remarkable performance.<\/li>\n<li>It delivers <strong>in-depth analytics<\/strong> \u2013 eCommerce businesses rely heavily on customers\u2019 engagement. In order for you to know what your clients might need or are looking for, in-depth analytics could help and WooCommerce has you covered.<\/li>\n<\/ul>\n<p style=\"text-align: left;\">As you can see, our Enterprise WordPress Agency for Development has every right to <strong>recommend WooCommerce<\/strong> \u2013 throughout our practice, we\u2019ve used (and still do) the plugin numerous times and can confirm first-hand its nearly-endless possibilities and benefits.<\/p>\n<p style=\"text-align: left;\">But in order for a business to be able to pick the fruits from the plugin\u2019s performance and scalability, the web development team should be well aware of the fact <strong>what features a product page needs<\/strong> in order to boost the website\u2019s conversion rate. And that\u2019s precisely what we\u2019re going to talk about for the rest of the article.<\/p>\n<p style=\"text-align: left;\"><img decoding=\"async\" class=\"size-medium wp-image-32143 aligncenter\" src=\"https:\/\/vipestudio.com\/wp-content\/uploads\/2022\/11\/3528495-ai-300x300.png\" alt=\"online shopping\" width=\"300\" height=\"300\" srcset=\"https:\/\/vipestudio.com\/wp-content\/uploads\/2022\/11\/3528495-ai-300x300.png 300w, https:\/\/vipestudio.com\/wp-content\/uploads\/2022\/11\/3528495-ai-150x150.png 150w, https:\/\/vipestudio.com\/wp-content\/uploads\/2022\/11\/3528495-ai-768x768.png 768w, https:\/\/vipestudio.com\/wp-content\/uploads\/2022\/11\/3528495-ai-410x410.png 410w, https:\/\/vipestudio.com\/wp-content\/uploads\/2022\/11\/3528495-ai-381x381.png 381w, https:\/\/vipestudio.com\/wp-content\/uploads\/2022\/11\/3528495-ai-174x174.png 174w, https:\/\/vipestudio.com\/wp-content\/uploads\/2022\/11\/3528495-ai-75x75.png 75w, https:\/\/vipestudio.com\/wp-content\/uploads\/2022\/11\/3528495-ai.png 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: left;\">Let\u2019s continue with must-have features on any product page that will ensure a higher conversion rate and sales.<\/p>\n<h2 style=\"text-align: left;\">Here\u2019s What Elements Your Business Needs to Future in Its Product Pages<\/h2>\n<p style=\"text-align: left;\">As we\u2019ve established many times before, dazzling and well-functioning websites need proper planning and careful consideration. So once you\u2019ve embarked on the eCommerce journey, you need to pay extra attention to <strong>all the important key elements<\/strong> that would help your customers and convince them to proceed to the shopping cart.<\/p>\n<p style=\"text-align: left;\">Your product page is what your customer would land on once they embark on the search journey of their desired items and services \u2013 you need to make sure it <strong>shines bright and provides all the needed information<\/strong>. Furthermore, it needs to be fully functional and easy to use \u2013 remember that the customers of today don\u2019t want to waste their time trying to figure out your website navigation. They would just go elsewhere.<\/p>\n<h3 style=\"text-align: left;\">Be Precise When It Comes to the Product\u2019s Name<\/h3>\n<p style=\"text-align: left;\">Your customers would appreciate it if you\u2019re <strong>precise with the product\u2019s name<\/strong> since this will help them better navigate through the search results and know what it is that you\u2019re actually selling. Avoid vague names that provide no information regarding what the product is \u2013 otherwise, you risk your customers missing out on clicking the product page whatsoever and keep on searching.<\/p>\n<p style=\"text-align: left;\">For example, if you\u2019re selling trousers and your brand\u2019s name is X, a title such as \u201cTrousers by X\u201d gives no information; however, a title such as \u201cBlack long silk trousers by X\u201d gives away plenty of details that the majority of customers would find valuable.<\/p>\n<h3 style=\"text-align: left;\">The Product Description Is Also As Important<\/h3>\n<p style=\"text-align: left;\">Imagine you\u2019re a customer: Would you purchase a product that lacks any description? Our Enterprise WordPress Agency for Development highly doubts that. See, if there\u2019s an obstacle in online shopping, it\u2019s the fact that people cannot truly see, touch, taste or experience the product they\u2019re opting for. That\u2019s why any <strong>WooCommerce product page needs to provide a full description, going into the smallest detail<\/strong>. Anything from colors, numbers, sizes, fabrics, materials, gadgets, usability, extra features, origin, you name it \u2013 it\u2019s better to be thorough than scarce when it comes to useful info that adds to the sense of credibility, exclusivity and high quality.<\/p>\n<p style=\"text-align: left;\"><img decoding=\"async\" class=\"size-medium wp-image-32141 aligncenter\" src=\"https:\/\/vipestudio.com\/wp-content\/uploads\/2022\/11\/3255316-ai-300x200.png\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/vipestudio.com\/wp-content\/uploads\/2022\/11\/3255316-ai-300x200.png 300w, https:\/\/vipestudio.com\/wp-content\/uploads\/2022\/11\/3255316-ai-1024x683.png 1024w, https:\/\/vipestudio.com\/wp-content\/uploads\/2022\/11\/3255316-ai-768x512.png 768w, https:\/\/vipestudio.com\/wp-content\/uploads\/2022\/11\/3255316-ai-615x410.png 615w, https:\/\/vipestudio.com\/wp-content\/uploads\/2022\/11\/3255316-ai-572x381.png 572w, https:\/\/vipestudio.com\/wp-content\/uploads\/2022\/11\/3255316-ai-261x174.png 261w, https:\/\/vipestudio.com\/wp-content\/uploads\/2022\/11\/3255316-ai.png 1500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h3 style=\"text-align: left;\">What About Images? Bring Them On!<\/h3>\n<p style=\"text-align: left;\">A product without high-quality images is probably an item that would never be bought. The above-mentioned predisposition matters here as well \u2013 if the customer can\u2019t actually see what the product looks like, then how are they supposed to trust the company enough and make a purchase? <strong>Always opt for high-quality real images<\/strong> that showcase the product from different angles. If possible, include a video as well \u2013 this will further persuade the client and will give them extra information.<\/p>\n<h3 style=\"text-align: left;\">Your CTAs Should Be Outstanding<\/h3>\n<p style=\"text-align: left;\">On every product page, the web development team must<strong> feature a CTA button<\/strong> such as \u201cBuy Now\u201d, \u201cAdd to Cart\u201d, etc. But make no mistake \u2013 it\u2019s not important to just place it somewhere; what matters is how the CTA looks like and whether it\u2019s fully functional. Bring designers to the rescue \u2013 they will be able to come up with a great design and UX. When it comes to the technical side of things, WooCommerce\u2019s web development team must make sure all buttons are fully functional with proper redirections.<\/p>\n<h3 style=\"text-align: left;\">WooCommerce Allows Customer Reviews and You Should Definitely Encourage This Practice<\/h3>\n<p style=\"text-align: left;\"><strong>Customer reviews on a product page are essential<\/strong> \u2013 no business should be afraid of those and they can only further enhance its performance and help it grow and develop. The positive reviews serve as a great starting point for all newcomers \u2013 people tend to feel more secure when they witness other people\u2019s satisfaction and experience.<\/p>\n<p style=\"text-align: left;\">On the other hand, negative reviews are a great opportunity for the business to learn from people\u2019s experiences and continue developing its products and services up to anyone\u2019s standards. A friendly reminder from our Enterprise WordPress Agency for Development \u2013 avoid deleting negative reviews since this leaves a bad impression; instead, address people\u2019s concerns and provide a solution or an answer as quickly as possible. Let others witness your cooperativity.<\/p>\n<h3 style=\"text-align: left;\">Don\u2019t Forget About Recommended or Suggested Products in WooCommerce<\/h3>\n<p style=\"text-align: left;\"><img decoding=\"async\" class=\"aligncenter wp-image-32078 size-medium\" src=\"https:\/\/vipestudio.com\/wp-content\/uploads\/2022\/11\/PlaSep12-ai-300x300.png\" alt=\"WooCommerce\" width=\"300\" height=\"300\" srcset=\"https:\/\/vipestudio.com\/wp-content\/uploads\/2022\/11\/PlaSep12-ai-300x300.png 300w, https:\/\/vipestudio.com\/wp-content\/uploads\/2022\/11\/PlaSep12-ai-1024x1024.png 1024w, https:\/\/vipestudio.com\/wp-content\/uploads\/2022\/11\/PlaSep12-ai-150x150.png 150w, https:\/\/vipestudio.com\/wp-content\/uploads\/2022\/11\/PlaSep12-ai-768x768.png 768w, https:\/\/vipestudio.com\/wp-content\/uploads\/2022\/11\/PlaSep12-ai-1536x1536.png 1536w, https:\/\/vipestudio.com\/wp-content\/uploads\/2022\/11\/PlaSep12-ai-410x410.png 410w, https:\/\/vipestudio.com\/wp-content\/uploads\/2022\/11\/PlaSep12-ai-381x381.png 381w, https:\/\/vipestudio.com\/wp-content\/uploads\/2022\/11\/PlaSep12-ai-174x174.png 174w, https:\/\/vipestudio.com\/wp-content\/uploads\/2022\/11\/PlaSep12-ai-75x75.png 75w, https:\/\/vipestudio.com\/wp-content\/uploads\/2022\/11\/PlaSep12-ai.png 2000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: left;\"><strong>Content personalization through machine learning<\/strong> is perhaps one of the best marketing and conversion strategies WooCommerce stores could opt for. In a nutshell, this software carefully examines the customers\u2019 shopping and browsing behavior and based on selected items and made purchases <strong>recommends and suggests other products<\/strong> that would be of interest. That\u2019s a great way for businesses to enhance their sales and end up with more satisfied clients.<\/p>\n<h3 style=\"text-align: left;\">Feature Discount Field, As Well As Timer for Promotions Running Out<\/h3>\n<p style=\"text-align: left;\">When the WooCommerce business is running a promotional campaign, oftentimes it relies on the feeling of urgency and time running out \u2013 that\u2019s why it\u2019s smart for the web developing team to include a <strong>discount field when people can type their promo code<\/strong>, as well as featuring a timer that measures the <strong>remaining promotional time<\/strong>. That\u2019s a great trick for persuading people they should hurry with their purchase.<\/p>\n<h2 style=\"text-align: left;\">Enhance Your WooCommerce Today and Grab Everyone\u2019s Attention By Constructing Dazzling Product Pages<\/h2>\n<p style=\"text-align: left;\">Our Enterprise WordPress Agency for Development has always aimed at providing impeccable user experience \u2013 our projects have taught us that when <strong>the customers find the platform helpful, easy to use, easy to navigate and fully functional<\/strong>, it\u2019s then they\u2019re trusting the business and are willing to make a purchase.<\/p>\n<p style=\"text-align: left;\">We advise you to focus your entire attention on how your product pages are constructed \u2013 after all, people would visit your platform for your amazing catalog so you\u2019d want to live up to their standards. If any questions and concerns arise, we\u2019re here for you \u2013 don\u2019t hesitate to reach out!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you are in the retail business, chances are you\u2019ve [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35357,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[113],"tags":[139,2686],"class_list":["post-34974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-wordpress-development","tag-woocommerce-en","tag-woocommerce-product-pages"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/vipestudio.com\/en\/wp-json\/wp\/v2\/posts\/34974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vipestudio.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vipestudio.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vipestudio.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vipestudio.com\/en\/wp-json\/wp\/v2\/comments?post=34974"}],"version-history":[{"count":1,"href":"https:\/\/vipestudio.com\/en\/wp-json\/wp\/v2\/posts\/34974\/revisions"}],"predecessor-version":[{"id":34979,"href":"https:\/\/vipestudio.com\/en\/wp-json\/wp\/v2\/posts\/34974\/revisions\/34979"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vipestudio.com\/en\/wp-json\/wp\/v2\/media\/35357"}],"wp:attachment":[{"href":"https:\/\/vipestudio.com\/en\/wp-json\/wp\/v2\/media?parent=34974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vipestudio.com\/en\/wp-json\/wp\/v2\/categories?post=34974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vipestudio.com\/en\/wp-json\/wp\/v2\/tags?post=34974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}