{"id":28363,"date":"2022-06-22T10:00:34","date_gmt":"2022-06-22T07:00:34","guid":{"rendered":"https:\/\/vipestudio.com\/?p=28363"},"modified":"2022-12-20T12:29:41","modified_gmt":"2022-12-20T10:29:41","slug":"the-potential-of-ar-in-wordpress-development-and-design","status":"publish","type":"post","link":"https:\/\/vipestudio.com\/en\/the-potential-of-ar-in-wordpress-development-and-design\/","title":{"rendered":"The Potential of Augmented Reality in WordPress Development & Design"},"content":{"rendered":"

When it comes to the future of the web development world<\/a> as well as its current state, a lot of articles on the Internet will tell you that, in recent years, we have witnessed a dramatic shift in the industry. The dramatic shift that most blog posts are referring to has a lot to do with augmented reality (AR) and its implementation in mobile applications and web development.<\/p>\n

Is that really true, though \u2013 have we started building websites in an entirely different way than, say, 10 years ago? Well, no.<\/strong> However, we are definitely headed in that direction, but this isn\u2019t a shift that can happen overnight.<\/p>\n

Look, our WordPress Agency for Development<\/a> understands the appeal of adding a dramatic flair when talking about emerging web development trends<\/a>. Yet, we need to stay grounded in reality.<\/strong><\/p>\n

Tell us \u2013 do you employ augmented reality in the majority of your web design projects? Also, how many websites do you visit a day that utilise such immersive technology? While AR certainly made waves in the mobile app industry (especially with games such as Pokem\u00f3n GO), web developers are still figuring out how to make the best use of AR in their projects.<\/strong><\/p>\n

Now, there is absolutely no question that augmented reality has the potential to truly enhance the user experience on the web. After all, our WordPress development agency believes there\u2019s a reason why AR is considered one of the most important trends in the IT sector.<\/p>\n

In fact, we have noticed that people are actively searching for information about how to make WordPress and AR work together. What\u2019s more, according to Goldman Sachs, the AR\/VR industry is expected to expand to $95 billion by 2025.<\/strong><\/p>\n

This is why we want to use this article to talk about everything AR-related but in the context of WordPress website development<\/a>. Our WordPress development agency will explain just what web AR means and we\u2019ll take a look at the obstacles that may be preventing web developers and designers from embracing this technology.<\/p>\n

Of course, we\u2019ll also discuss all of the benefits that augmented reality can bring to WordPress websites. Let\u2019s go!<\/strong><\/p>\n

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Augmented Reality Explained<\/h2>\n

Our WordPress Agency for Development<\/a> reminds you that augmented reality (AR) is a technology that is used to alter the perception of our actual environment. This is achieved by placing a device (like a smartphone) between ourselves and the real world. Then, when we look through the device, we can see an altered environment with things that aren\u2019t really there.<\/strong><\/p>\n

A great example of AR is Snapchat or Instagram filters and, of course, the 2016 Pokem\u00f3n GO frenzy, when everyone was outside capturing Pokem\u00f3n. So, AR uses aspects from both the actual and virtual worlds as well as real-time interactions to immerse you in a unique experience.<\/p>\n

Our WordPress development agency can tell you that a Boeing researcher named Tom Caudell coined the term \u201caugmented reality\u201d. The phrase was originally used in reference to virtually controlling and steering machines to complete different training duties for Air Force pilots.<\/p>\n

Another interesting trivia is that Julie Martin, a writer and producer, developed the first Augmented Reality Theatre Production in 1994. She utilised virtual objects, a graphics computer, and the Polhemus sensing system to project an environment in which the theatre dancers can immerse themselves.<\/p>\n

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How Does Web AR Work?<\/h2>\n

Our WordPress Agency for Development is a proponent of implementing AR in web projects because, when compared to wearable technology (that is mostly associated with VR),<\/strong> augmented reality has a lower risk of failures and errors.<\/strong> This makes it perfect for online businesses that wish to enhance the user experience in creative but also reliable ways.<\/p>\n

With web AR, users may use their webcams to view the physical world around them with added fabricated visuals and components placed over the real objects. This makes it possible for users to bridge the gap between the real and virtual worlds and participate in activities depending on their current location.<\/p>\n

Our WordPress development agency<\/a> can tell you that AR-based web applications can be created with the help of compatible solutions, such as React-360<\/a>. This allows web developers to upload panoramic photos and videos to websites. Of course, with the mobile-first approach<\/strong> that most web development<\/a> companies are embracing, AR will probably be widely employed in mobile UIs.<\/p>\n

AR has proven to be most beneficial for advertisers and digital marketers since it gives them limitless options to showcase products and their benefits to users. Many renowned brands are already using AR to create a simulated web environment that encourages buyers to try out the product for themselves. This, of course, increases engagement.<\/p>\n

Our WordPress Agency for Development<\/a> likes web AR because this technology works with the tools that are already available on the web. Web AR is super convenient because:<\/p>\n