What Is Historical Optimization?<\/h2>\n
Historical optimization is the act of upgrading and optimizing your blog content<\/strong> so that it is current and useful to the people who are now reading it. This is how you can ensure that the content you publish serves its intended purpose and continues to attract traffic and increase conversions. This SEO technique can provide several advantages to your company by:<\/p>\n Our WordPress development company wants to point out that because this is a strategy, it needs to be planned and analyzed.<\/strong> By editing random articles, you won\u2019t achieve any results. Historical optimization will help you improve the conversion rates of old posts without writing any new articles.<\/p>\n This, on the other hand, means that you\u2019ll save tons of time. Editing an old post is a lot easier than writing a new one. Furthermore, it improves the content\u2019s lifespan. Our WordPress development agency believes that by upgrading your posts, you can easily stay on top of your publication schedule<\/strong> and devote more time to expanding your business.<\/p>\n What is more, since your old content has been already published and indexed in the search results, it will be easier to get it to start moving up again after the update. What you need to keep in mind here, is that you will need a strategic approach if you want to see results.<\/p>\n As our WordPress development agency previously mentioned, you can\u2019t start randomly updating content. Deciding which posts need to be updated can be a tedious task, especially if you have a lot of published articles. It is recommended to focus on certain aspects of your blog posts. Think about which posts performed well and which are valuable in the current situation.<\/p>\n As you can probably see from these questions, the first step of historical optimization is to review your best-performing blog posts<\/strong> – the ones that have already received a lot of traffic or the ones that have successfully converted visitors into leads. The goal here is to improve the conversion rate.<\/p>\n To perform this analysis, our WordPress development company advises you to use a tool such as Google Analytics<\/a> which can be priceless to audit your blog content. When analyzing a blog post, you need to consider the traffic, how many social shares did the post has, did it have enough inbound links, did it rank well for your target keywords, etc.<\/p>\n The next thing you should do is to export the blog posts and the analytics you have made<\/strong> into a spreadsheet. Mark the posts that have many views but a high bounce rate<\/a> and also the ones that are out of date and do not respond to the current reality. Our WordPress development agency believes that they are great candidates for historical optimization. Once you have everything sorted out, you can start working.<\/p>\n Now that you understand what historical optimization is and which posts you need to optimize for better results, we can move to the next step: how to historically optimize your WordPress content. Our WordPress development agency has prepared for you a list of the most convenient ways to successfully perform the process. Let\u2019s begin!<\/p>\n Review all the blog posts you have decided to optimize and start updating them. The first thing you need to focus on is whether the information is still relevant. If it\u2019s not you need to update it and add new facts. Remove everything that is no longer accurate and include the updates of the topic you have covered.<\/strong><\/p>\n Our WordPress development agency also encourages you to check the statistics, reports, graphics, images and links you have added. Work on your CTAs<\/a> as well – promote your new services, products and content. Every element of your blog post plays a key role in the success of the publication.<\/p>\n It doesn’t matter how interesting or valuable the information you’ve offered in your post is if it’s difficult to read and comprehend. Online content must be snacky – easy to consume and digest.<\/strong> When you\u2019re updating your content, you have the opportunity to improve your readability: break any long paragraphs, wordy sentences and add enough subheadings so the text is organized.<\/p>\n Numerous WordPress plugins offer readability scores. AIOSEO<\/a> is one of the most popular plugins that also comes with a content analysis tool. When you\u2019re uploading a new publication in your blog, you can scroll to the bottom of the page where the plugin adds a readability feature. Our WordPress development agency advises you to check it every time you post and edit the text if the readability score is low.<\/p>\n There isn’t a single web user who will be satisfied with your site if they come across a broken link, whether it’s internal or external. What is more, Google considers the quality of your links when ranking websites.<\/strong> Therefore, if you have broken links or ones that redirect to low-quality content, you may never rank high enough to become discoverable.<\/p>\n Our WordPress Agency for Development recommends adding numerous internal links in your blog posts related to the topic. Work on your hypertext as well – it should be a well-written descriptive phrase that relates to the article you\u2019re linking and that encourages the user to click on the link.<\/p>\n External linking is equally important – you should add links to trusted sources. Our WordPress development agency reminds you that both internal and external links should add value to your content and enhance the quality of your post.<\/strong><\/p>\n Keywords<\/a> are one of the most important elements of any content marketing strategy. They’re the words you want to position your company with and the ones that will make you discoverable on the search results page. Therefore, our WordPress development agency advises you to have a focused keyword for each one of your posts.<\/strong><\/p>\n There is a risk that the keywords in your old blog posts do not match your current ones. Maybe a few months ago you had a different approach and wanted to accomplish different things. Your SEO<\/a> strategy should evolve to give results<\/strong> since not only your business\u2019s needs will change but also your target audience\u2019s.<\/p>\n Our WordPress development agency advises you to update the keywords in your blog posts. Furthermore, it is crucial to do a frequent analysis of your SEO strategy and optimize it accordingly to your current needs and your business\u2019s goals.<\/p>\n\n
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<\/p>\nHow to Decide Which Posts Need to Be Historically Optimized?<\/h2>\n
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<\/p>\nHow to Perform a Historical Optimization on the Content on Your WordPress Blog<\/h2>\n
Update Your Content<\/h3>\n
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<\/p>\nImprove Readability<\/h3>\n
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<\/p>\nFix Broken Links<\/h3>\n
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<\/p>\nReview Your Keywords<\/h3>\n
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<\/p>\nShare and Promote<\/h3>\n
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