Because, regardless of the quality of what you produce, if no one\u2019s reading it or watching it, your efforts will be entirely pointless. A content strategy that does not work can result in less traffic, bad SEO, fewer customers, and fewer sales. The consequence will be an unsuccessful brand positioning and business.<\/p>\n
Nonetheless, creating a distribution strategy is a crucial step if you want to stand out<\/strong> from the rest. Don\u2019t forget that people are constantly consuming content online. You need to give them what they want and need at the proper time – that\u2019s the art of good copywriting and content marketing.<\/p>\n Therefore, in today\u2019s article, our WordPress development agency will take you through everything you need to know about content distribution. With the help of our tips, you will easily create a strategy that works. You\u2019d be able to reach your audience and convince it to read your content. Let\u2019s dive in!<\/p>\n To make things more clear, our WordPress development agency decided that it will be best if we first look at the definitions.<\/p>\n Content distribution is the process of promoting your content to your targeted audience<\/strong> through different marketing channels. For this process to be successful you\u2019ll need to have a well-crafted strategy. It\u2019s a common misconception that once you have everything published, the process ends. It\u2019s the total opposite.<\/p>\n When you finish promoting a piece of content, you\u2019ll have to dive deep into analyzing what went well and what didn\u2019t. This way you will be able to do better in terms of creating and promoting your content. Never forget that the distribution process is an essential part of any company\u2019s marketing strategy. It\u2019s how you reach your audience which, at the end of the day, is the reason you started in the first place.<\/p>\n When it comes to creating content, you have an enormous amount of opportunities. This flexibility is one of the many reasons our WordPress development agency loves the digital world. However, choosing the right type of content is key because that\u2019s the only way to provide your audience with what it needs<\/strong> and what you can create best. Don\u2019t forget that different types of content need to be distributed differently. Below, are the most common types of content created:<\/p>\n Our WordPress development agency suggests you consider how every piece can be distributed.<\/strong> For example, you can use platforms like YouTube to promote your videos; Spotify for podcasts; social media (such as Pinterest) for info-graphics, and the obvious one – your blog for your blog posts. If there are more types of content you can think of, feel free to leave us a comment down below.<\/p>\n Now that you\u2019re aware of what types of content there are (although we acknowledge there may be more than what we\u2019ve written so far), the next thing our WordPress development agency would take you through is the distribution channels you can use. Usually, we can divide them into three main categories: owned channels, earned channels, and paid channels.<\/p>\n As the name suggests, owned channels are the platforms your company owns.<\/strong> You have full control over how and when your content is being published on these properties. Usually, they include your blog, your social media accounts, your newsletters, and your mobile app, if you have one.<\/p>\n Earned or shared channels are those owned by third parties,<\/strong> including journalists, other bloggers, forums, customers, and overall anyone who shares your content for free. They usually include public relations and social media mentions, guest articles, product reviews, and forums. However, our WordPress development agency warns you that, although posting on these channels may be free, your content will be owned by third parties and not by you.<\/p>\n The last channel our WordPress development agency would mention is the paid one. To promote your content on these types of channels, you\u2019ll need to pay. Paid channels is an umbrella term for various platforms<\/strong> – including those that host paid ads, social media ads, and sponsored posts. Influencers that talk for your company because you\u2019ve paid them to can be also counted as such.<\/p>\n As our WordPress development company already mentioned, you can\u2019t start promoting your content randomly and expect results. One of the key steps in marketing is planning and things are no different here.<\/p>\n The first thing you should do is to research your targeted audience. Our WordPress development agency believes this should be your number one priority<\/strong> when working on your marketing strategy. Learn everything you can about your potential customers – their age, gender, location, interests, etc. Google Analytics<\/a> is a great tool for analyzing your visitors and subscribers. You can also collect information directly from them by doing a questionnaire.<\/p>\n Step number two would be to optimize your content. Before you start creating new posts, revise what you have published<\/a> so far and see whether it\u2019s serving its purpose or not. You can either update it by implementing your current SEO and marketing strategy or delete it.<\/p>\n After that, decide what type of content you want to create (our WordPress development agency already gave you some ideas). A great tactic many companies rely on is creating for their blog first and then turning their blog posts into other content types. This way, you\u2019ll easily find a new purpose for your content<\/strong> without having to work extra hard to come up with new ones all the time.<\/p>\n Then, our WordPress development agency would advise you to brainstorm ideas and start working<\/strong> on your editorial calendar. The latter is extremely important if you want to see results from your content marketing strategy. Consistency is key. There are great tools out there that you can use to create the best calendar according to your needs. For example, the classic and very popular Editorial Calendar<\/a> plugin<\/p>\n It\u2019s no surprise that the next step on the list of our WordPress development agency is to start creating content. Take everything into account<\/strong> when doing that – your company\u2019s size, what are your goals, what does your audience want, what is the purpose of what you’re creating, etc.<\/p>\n Furthermore, if you have any old content published, think about it when you\u2019re creating a new one. You can link old pieces to new pieces or update what you have already posted. Although this is a creative process, you\u2019ll also need to get analytical.<\/p>\n Now it\u2019s time to distribute your content. First, pick your distribution channels very carefully. That is something our WordPress development agency would advise you to do before you even start writing.<\/p>\n That is because whether your content would be consumed or not strongly depends on the platforms you promote it on. They must be the shortcut to your customers\u2019 hearts.<\/strong> Also, take care of your content facilities – your blog, newsletter, social media, etc., since they\u2019re a big part of your brand.<\/p>\n Finally, you can tackle the main part of the process – the actual distribution. By strictly following your calendar and by staying true to your chosen marketing channels, you can start promoting the pieces you\u2019ve made.<\/p>\n One last thing our WordPress development agency wants to remind you of is to always measure and analyze your results. Otherwise, you won\u2019t know whether your efforts are giving results or not.<\/p>\n Now that you\u2019re a content distribution expert, our WordPress development agency would like to get into more details on how to distribute your content. By following our three easy but effective steps, you\u2019d make the most out of your marketing plan.<\/p>\n Our WordPress development agency knows that you won\u2019t be surprised when we tell you that social media<\/a> is one of the best platforms to distribute your content on.<\/strong> Because of its broad use among online customers, companies work on their social media accounts all the time.<\/p>\n There are two directions you can take when promoting your content on SM. Either you can do it organically or by paying for an advertisement. Whatever you choose, especially if you prefer the first one, you\u2019ll need to be consistent.<\/p>\n Furthermore, it\u2019s impossible not to mention influencers. Our WordPress development agency believes that no one should underestimate them<\/strong> or the impact they can have on almost any business. Research the influencers in your industry and ask them to show your content if they like it. This way you\u2019d gain traffic from their loyal followers.<\/p>\n Our WordPress development agency knows that email marketing is no easy task. However, once you learn how to do it properly and with style, you\u2019ll see results fast. Creating a newsletter that is informative and engaging<\/strong> at the same time we\u2019ll take some extra copywriting skills but it will be worth it.<\/p>\n Emails are a great way to communicate with your audience and more importantly in this scenario – promote your content. You can even consider writing exclusive content they can\u2019t find elsewhere and promoting what you\u2019ve already created.<\/p>\n Finally, our WordPress development agency would advise you to work on your SEO.<\/a> That\u2019s one of the main points marketing specialists take into account when creating a strategy and working on it. When you develop a good SEO tactic, you\u2019d make the distribution process even easier since your content will be optimized for search engines<\/strong> and will be easier to find from users.<\/p>\n Our WordPress development agency believes that there is a ton of amazing content that creators put their heart and soul into. However, their efforts may be entirely pointless if no one\u2019s consuming it and, perhaps, no business is winning customers from it.<\/p>\n That\u2019s where proper content distribution comes – a key process for any company that wants to succeed online, attract customers, and build strong relationships with its audience. Therefore, a good content distribution strategy can help your business grow and evolve into something bigger and better.<\/strong> We hope that our tips were helpful and you\u2019d be able to apply them.<\/p>\n Last but not least we want to remind you that a fast and UX optimized website is the foundation of every online business\u2019 success. However, creating good content and taking care of your website may be a tedious task. That\u2019s why it\u2019s better to contact professionals<\/strong> – like the ones at our company, Vipe Studio.<\/a> We\u2019re experts at developing the best websites<\/a> possible and we try to satisfy all of our clients\u2019 needs. Therefore, if you\u2019re searching for a top-notch WordPress development agency that will help you stand out from the crowd, don\u2019t hesitate to contact us at any given time.<\/p>\n","protected":false},"excerpt":{"rendered":" The sweet feeling you get after you finish writing and […]<\/p>\n","protected":false},"author":1,"featured_media":18605,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[842],"tags":[222,719,408,1044,1376,769,1416,792,1288,908,133,223,1417,173,722,128,178],"class_list":["post-18603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wordpress-marketing","tag-blogging","tag-boost-traffic","tag-content","tag-content-strategy","tag-copywritingseo","tag-digital-marketing","tag-distribution","tag-editorial-calendar","tag-email","tag-media-channels","tag-plugin-en","tag-posts","tag-promotion","tag-seo-en","tag-social-media","tag-wordpress-en","tag-wordpress-website"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/vipestudio.com\/en\/wp-json\/wp\/v2\/posts\/18603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vipestudio.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vipestudio.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vipestudio.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vipestudio.com\/en\/wp-json\/wp\/v2\/comments?post=18603"}],"version-history":[{"count":0,"href":"https:\/\/vipestudio.com\/en\/wp-json\/wp\/v2\/posts\/18603\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vipestudio.com\/en\/wp-json\/wp\/v2\/media\/18605"}],"wp:attachment":[{"href":"https:\/\/vipestudio.com\/en\/wp-json\/wp\/v2\/media?parent=18603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vipestudio.com\/en\/wp-json\/wp\/v2\/categories?post=18603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vipestudio.com\/en\/wp-json\/wp\/v2\/tags?post=18603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/vipestudio.com\/wp-content\/uploads\/2021\/10\/347-ai-300x250.png\")
<\/p>\nWhat is Content Distribution?<\/h2>\n
Choose Your Type of Content<\/h2>\n
\n
![\"\"](\"https:\/\/vipestudio.com\/wp-content\/uploads\/2021\/10\/520309-PIUA3E-88-ai-300x300.png\")
<\/p>\nTypes of Distribution Channels<\/h2>\n
Owned Channels<\/h3>\n
![\"\"](\"https:\/\/vipestudio.com\/wp-content\/uploads\/2021\/10\/2489923-ai-300x300.png\")
<\/p>\nEarned Channels<\/h3>\n
![\"\"](\"https:\/\/vipestudio.com\/wp-content\/uploads\/2021\/10\/2892185-ai-300x200.png\")
<\/p>\nPaid Channels<\/h3>\n
How to Create the Ultimate Content Distribution Strategy?<\/h2>\n
Research Your Audience<\/h3>\n
![\"\"](\"https:\/\/vipestudio.com\/wp-content\/uploads\/2021\/10\/3075761-ai-300x200.png\")
<\/p>\nOptimize Your Content<\/h3>\n
Plan<\/h3>\n
![\"\"](\"https:\/\/vipestudio.com\/wp-content\/uploads\/2021\/10\/4284328-ai-300x300.png\")
<\/p>\nCreate Content<\/h3>\n
![\"\"](\"https:\/\/vipestudio.com\/wp-content\/uploads\/2021\/10\/18043758-ai-300x263.png\")
<\/p>\nDistribute Properly<\/h3>\n
![\"\"](\"https:\/\/vipestudio.com\/wp-content\/uploads\/2021\/10\/19199626-ai-300x200.png\")
<\/p>\nHow to Distribute Your content in 3 Easy Steps<\/h2>\n
Use Social Media<\/h3>\n
![\"\"](\"https:\/\/vipestudio.com\/wp-content\/uploads\/2021\/10\/20945523-ai-300x300.png\")
<\/p>\nImprove Your Emails<\/h3>\n
![\"\"](\"https:\/\/vipestudio.com\/wp-content\/uploads\/2021\/10\/Creator-publishing-new-digital-content-ai-300x300.png\")
<\/p>\nWork on Your SEO<\/h3>\n
Grow and Evolve<\/h2>\n
![\"\"](\"https:\/\/vipestudio.com\/wp-content\/uploads\/2021\/10\/SoApril_044-ai-300x300.png\")
<\/p>\n